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Mecatredz Softwares and Innovations Pvt Ltd

Job Description: Digital Marketing SpecialistCompany: Mecatredz Softwares and Innovations Pvt Ltd Location: [Insert Location, e.g., Lucknow, Uttar Pradesh] Employment Type: Full-timeAbout UsMecatredz Softwares and Innovations Pvt Ltd is a growing technology-driven company focused on delivering innovative IT solutions, training, and digital transformation services. We aim to empower businesses and individuals with cutting-edge technologies in software development, AI, IoT, and digital solutions.Position OverviewWe are seeking a Digital Marketing Specialist who will be responsible for planning, implementing, and managing our digital marketing strategies. The candidate will play a key role in building the company&rsquo;s online presence, driving engagement, and generating leads to support business growth.Key Responsibilities<ul><li>Develop, execute, and monitor digital marketing campaigns across various channels (SEO, SEM, social media, email, content, paid ads).</li><li>Manage and optimize company websites, landing pages, and digital assets for better visibility and user engagement.</li><li>Conduct keyword research and implement SEO best practices to improve search engine rankings.</li><li>Plan and execute social media strategies to build brand awareness and increase followers on platforms like Facebook, LinkedIn, Instagram, and Twitter.</li><li>Create engaging content (blogs, posts, infographics, videos) aligned with marketing goals.</li><li>Manage paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads) and optimize ROI.</li><li>Monitor and analyze performance metrics (traffic, conversions, CTR, leads) using tools like Google Analytics and prepare regular reports.</li><li>Collaborate with sales and product teams to design marketing strategies that align with business objectives.</li><li>Stay updated with the latest digital marketing trends, technologies, and best practices.</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or related field.</li><li>Proven experience (2&ndash;4 years) as a Digital Marketing Specialist or similar role.</li><li>Strong knowledge of SEO, SEM, Google Ads, social media marketing, and email campaigns.</li><li>Hands-on experience with digital tools such as Google Analytics, Search Console, WordPress, and social media management tools.</li><li>Creative mindset with excellent communication and content-writing skills.</li><li>Ability to analyze data and derive actionable insights.</li><li>Knowledge of graphic design/video editing tools (Canva, Photoshop, Premiere Pro) is a plus.</li></ul>What We Offer<ul><li>Competitive salary package.</li><li>Opportunity to work on innovative projects in IT, AI, and IoT domains.</li><li>Growth-oriented and collaborative work environment.</li><li>Learning and upskilling opportunities through company-led initiatives.</li></ul>Job Type: Full-timePay: &#8377;12,000.00 - &#8377;15,000.00 per monthWork Location: In person

Digital Marketing Specialist

Join Mecatredz Softwares and Innovations Pvt Ltd and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Mecatredz Softwares and Innovations Pvt Ltd

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Digital Marketing Specialist