Urwah Admin

Media.net

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 About Media.net
 
 
 
 
 
 
 
 Media.net
 
 is a leading online ad-tech company that develops innovative products for advertisers and publishers. We have one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products, and video.
 
 
 We manage high-quality ad supply on over 500,000 websites, and our platform and products are licensed by some of the largest publishers, ad networks, and other ad tech companies worldwide.
 
 
 We are also one of the largest contextual advertising companies globally, with key operation centres across North America, Europe, and Asia. Our US headquarters is based in New York, with our global headquarters in Dubai.
 
 
 
 
 
 
 Job Overview:
 
 
 
 We are looking for you to bring your analytics skill set and digital advertising experience to
 
 
 grow marketing channels for multiple high impact advertisers.
 
 
 You will be managing performance and branding campaigns for marquee international
 
 
 brands using multiple ad formats such as Native, Display and Search. We look for people
 
 
 who are naturally inclined to dig into the numbers and are looking to grow alongside a
 
 
 fast-paced product.
 
 
 What makes this role exciting is that you will have the opportunity to work closely with
 
 
 the Product and Engineering team Impact the Product Roadmap alongside growing the
 
 
 Brand advertising business.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Managing end to end online Advertisers and DSPs with some of the top websites in the world, helping them to manage their accounts with us everyday, helping increase their monetization &amp; overall profitability.
 </li>
 <li>
 Troubleshooting &amp; problem solving the daily incoming customer queries based on issues such as product feature implementation or performance of their accounts, being very accessible &amp; hands on - aiming to achieve a high customer satisfaction index.
 </li>
 <li>
 Routinely building in-depth reports for thoroughly analyzing data trends and consistently working towards increasing revenues for customer accounts allotted to you.
 </li>
 <li>
 Strategizing and ideating with cross-functional internal teams to identify new revenue opportunities, also finding potential product/product feature matches that enable customers to earn even more revenues &amp; up-selling/cross-selling them to these advertiser accounts.
 </li>
 <li>
 Identifying &amp; segregating potential new Market Segments for enhanced focus &amp; better personalized strategies for success / not adopting a 'one size fits all' approach but a highly customized approach to your work.
 </li>
 <li>
 Working with the sales and marketing teams to develop relevant marketing/sales collaterals and business proposals to use to share with customers while upselling/cross-selling erstwhile mentioned new/more enhanced product features of the media.net suite of products.
 </li>
 </ul>
 
 
 
 
 
 Who should apply for this role?
 
 
 
 
 
 <ul>
 <li>
 If you have a minimum of 1-3 years of experience in account management/client servicing type roles &ndash; preferably with internet-based businesses and/or digital/online media/technology/IT/software product-enabled businesses or companies.
 </li>
 <li>
 You have excellent analytical skills and are comfortable working every day with numbers/large data sets, gleaning data insights to do your job better.
 </li>
 <li>
 You can manage time efficiently &amp; independently complete work allotted to you within timelines &amp; are used to working in fast-paced, high-growth companies.
 </li>
 <li>
 You are an avid internet user, with a strong inclination towards technology &amp; internet-based businesses.
 </li>
 <li>
 Familiarity with the Internet search industry/ad tech is preferred.
 </li>
 </ul>
 
 
 
 
 Media.net is proud to be an equal opportunity employer; we don&rsquo;t just value diversity, we promote and celebrate it. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All your information will be kept confidential according to EEO guidelines.
 
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Senior Associate- Demand Management

About the Role 
The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.
 Key Responsibilities: 
<ul>
<li> Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, &amp; UAC.</li>
<li> Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.</li>
<li> Reporting &amp; Analytics: Generate insightful reports to communicate actionable, campaign performance and ROI to stakeholders.</li>
<li> A/B Testing: Conduct A/B tests on ad copy, creatives, and ASO to enhance campaign performance.</li>
<li> Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.</li>
<li> Collaboration: Work closely with product and design teams to ensure campaign success.</li>
<li> Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.</li>
<li> Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.</li>
<li> Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.</li>
</ul>
 Qualifications: 
<ul>
<li> Education: Bachelor s degree in Marketing, Advertising, Computer Science, Statistics, or a related field.</li>
<li> Experience: 2-4 years of experience in digital ad operations with a focus on Google Ads.</li>
<li> Skills:
<ul>
<li>Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.</li>
<li>Experience with AppTweak, Adjust, and other ASO and tracking tools.</li>
<li>Excellent at data handling and insight generation, proficiency in Excel &amp; PPT.</li>
<li>Strong technical skills. Experience with HTML, JavaScript, SQL a plus.</li>
<li>Experience with tools like Tableau, Power BI</li>
<li>Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.</li>
<li>Excellent problem-solving skills and attention to detail.</li>
<li>Ability to manage multiple campaigns and projects simultaneously.</li></ul></li></ul>

Campaign Manager Performance Marketing

About The Role 
We are looking for creative and analytical minds that can conceptualize and execute on the synergistic union of technology, user experience and monetization of online products. These products range from fledgling ideas that need nurturing to become functional and scalable, to large multi-billion dollar brands looking to grow their user base, enhance user retention or optimize their monetization. Be it solving mundane problems with a utility focused approach or creating newer products that engage and excite a range of audiences, the role requires agile individuals who can leverage Media.net s technology and resources to drive success. 
The role requires you to collaborate with creative, product, engineering, media, analytics, sales, publisher management, demand management and compliance/legal to develop impactful experiences that engage customers and drive adoption. You would work with partners, vendors and clients and synergize our businesses by integrating/supporting their products/offerings or taking on projects geared towards achieving a client s specific goals. You will build competition and market intelligence through research to make decisions on branding, positioning, prioritization of features/integrations and ensure successful execution around the growth and monetization of the products/projects assigned. It would be crucial for you to track product KPIs and take data driven decisions for product enhancements that impact business
 What You Will Do 
Go-to-market Strategy 
 Target Market and Competitive Research 
 Product Positioning &amp; Feature Conceptualization 
 Managing Product Launches 
 Content &amp; Messaging Strategy 
 User segmentation &amp; identifying targeted marketing strategies
Experimentation 
 Defining KPIs and goals 
 Measuring progress &amp; assessing the impact of these products 
 Monitor Key Customer Satisfaction Indicators
Product Adoption &amp; Growth 
 Onboarding Customers 
 User Engagement Strategy &amp; Execution 
 Iterative Testing and Product Improvisation 
 Consumer Journey Optimization 
 Re-engagement Strategies
Team Building &amp; Management 
 Build &amp; manage a team to drive required efforts 
 Monitor performance and plan goal-setting for the future 
 Define processes &amp; roles to be followed for task execution 
 Mentor existing reportees &amp; train new employees
Monetisation 
 Drive monetisation strategy balanced by a customer centric approach 
 Identify new revenue sources and optimize existing ones 
 Maximize user LTV using a combination of best working and new market practices
 What We Look for in a Candidate 
Required Experience 
 You have 2-6+ of overall work experience 
 You have 2-5+ years of relevant experience in marketing/product/online customer success in a technology company or startup.
Leadership Qualities 
 You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization 
 You thrive in a robust environment and align available resources to a common goal
Creative Mindset 
 You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape 
 You have strong analytical skills geared towards iterative solution of user problems based with data
Problem Solver 
 You are proactive in your approach to problem solving and navigating ambiguity and complexity
Logical Approach 
 You think quick on your feet and can derive actionable insights based on information available 
 You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships

Associate Product Marketing Manager

Job Summary ? 
We are seeking a highly analytical and data-driven individual to join our dynamic mobile apps business as a Business Analyst. 
As a Business Analyst, you will be responsible for extracting insights from large and complex datasets to drive data-informed decision-making and support our mobile app strategy. You will collaborate with cross-functional teams, including product managers, developers, marketers, and executives, to optimize app performance, identify growth opportunities, and enhance user experience. 
This role requires strong analytical skills, a deep understanding of mobile app metrics, and the ability to communicate complex findings in a clear and actionable manner
 Roles and Responsibilities 
 Collect, analyze, and interpret data from various sources, including app analytics platforms and market research, to identify trends, patterns, and insights related to app performance and user behavior. 
 Develop and maintain dashboards, reports, and visualizations to provide stakeholders with timely and accurate information on key performance indicators (KPIs) and business metrics. 
 Collaborate with cross-functional teams to define, track, and analyze metrics that align with business goals and objectives, such as user acquisition, retention, engagement, and monetization. 
 Conduct ad hoc analysis to answer specific business questions and provide actionable recommendations for improving app performance and user experience. 
 Collaborate with the product team to identify and prioritize new features, enhancements, and experiments based on data-driven insights. 
 Identify and implement strategies for A/B testing and experimentation to optimize app features, user interface and conversion funnels. 
 Monitor and evaluate app store reviews and ratings, identifying trends and feedback to inform product improvements. 
 Stay updated with industry trends, new technologies, and emerging practices in mobile app analytics and business intelligence
 Qualification and Experience ? 
 Bachelor s degree in a quantitative field such as Mathematics, Statistics, Economics, or Computer Science. A Master s degree is a plus. 
 3+ years of proven experience as a Business Analyst or similar role, preferably in the mobile apps or technology industry. 
 Proficiency in SQL for data extraction and manipulation from relational databases. 
 Strong analytical skills and experience working with large datasets, using tools such as Excel, Python, or R for data analysis and visualization. 
 Familiarity with app analytics platforms (e.g., Firebase, Google Analytics) and their key metrics. 
 Experience with data visualization tools (e.g., Tableau, Power BI) to create insightful reports and dashboards. 
 Knowledge of A/B testing and experimental design methodologies. 
 Excellent problem-solving skills and the ability to translate complex data into actionable insights. 
 Strong communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical stakeholders. 
 Ability to work collaboratively in a fast-paced, cross-functional environment. 
 Passion for mobile apps, technology, and the digital landscape.

Analyst / Senior Business Analyst Business Analytics

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 We are looking for a seasoned/experienced Google Ads Specialist, to be based in our Mumbai HQs.
 
 
 Someone with at least 2 + years of experience, having worked with fast paced Adtech agencies or
 
 
 companies in a dynamic, high-performance work atmosphere.
 
 
 
 
 
 
 Core Responsibilities
 
 
 
 
 
 
 ● Apply appropriate analysis and optimization techniques to scale paid media performance
 
 
 campaigns on Google Ads
 
 
 ● Run both regular as well as retargeting campaigns on Search + Display campaigns on Google
 
 
 ● Construct top targeting segments based on campaign goals through demographic data, Affinity
 
 
 markets, Custom Audiences, and other available data
 
 
 ● Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paid
 
 
 performance campaigns
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 ● Perform daily account management for websites targeted to the US/UK Markets, across various
 
 
 categories like Travel, Retail, Finance, Health, etc.
 
 
 ● Provide conversion-focused ad creative direction and write ad copies based on past data
 
 
 Learnings
 
 
 ● Generate weekly and monthly reporting for all major metrics, goals tracking &amp; revenue tracking
 
 
 ● Monitor and administer web analytics dashboards, reports and key reporting tools, and identify
 
 
 key areas of importance in accordance to internal performance goals
 
 
 ● Work closely with the in-house team to ensure targets are hit
 
 
 ● Staying current with best practices, strategies, and industry standards related to social media
 
 
 marketing, search engine marketing, analytical &amp; eCommerce tactics
 
 
 ● Stay on top of Google Ads Policies
 
 
 
 
 
 
 What skills &amp; experience do you need?
 
 
 
 
 
 
 ● At least 2+ years running conversion focused digital advertising campaigns on Google Ads, with
 
 
 ROI-related KPIs
 
 
 ● Highly proficient in Adwords Editor
 
 
 ● Comfortable with A/B testing methods
 
 
 ● Excellent with Excel
 
 
 ● Experience in working in the US/CA market a plus
 
 
 ● Ad copywriting experience with Google Ads audience as the target
 
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Sr Associate-Digital Marketing