Urwah Admin

Media.net

About the Role 
The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.
 Key Responsibilities: 
<ul>
<li> Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, &amp; UAC.</li>
<li> Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.</li>
<li> Reporting &amp; Analytics: Generate insightful reports to communicate actionable, campaign performance and ROI to stakeholders.</li>
<li> A/B Testing: Conduct A/B tests on ad copy, creatives, and ASO to enhance campaign performance.</li>
<li> Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.</li>
<li> Collaboration: Work closely with product and design teams to ensure campaign success.</li>
<li> Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.</li>
<li> Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.</li>
<li> Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.</li>
</ul>
 Qualifications: 
<ul>
<li> Education: Bachelor s degree in Marketing, Advertising, Computer Science, Statistics, or a related field.</li>
<li> Experience: 2-4 years of experience in digital ad operations with a focus on Google Ads.</li>
<li> Skills:
<ul>
<li>Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.</li>
<li>Experience with AppTweak, Adjust, and other ASO and tracking tools.</li>
<li>Excellent at data handling and insight generation, proficiency in Excel &amp; PPT.</li>
<li>Strong technical skills. Experience with HTML, JavaScript, SQL a plus.</li>
<li>Experience with tools like Tableau, Power BI</li>
<li>Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.</li>
<li>Excellent problem-solving skills and attention to detail.</li>
<li>Ability to manage multiple campaigns and projects simultaneously.</li></ul></li></ul>

Campaign Manager Performance Marketing

About The Role 
We are looking for creative and analytical minds that can conceptualize and execute on the synergistic union of technology, user experience and monetization of online products. These products range from fledgling ideas that need nurturing to become functional and scalable, to large multi-billion dollar brands looking to grow their user base, enhance user retention or optimize their monetization. Be it solving mundane problems with a utility focused approach or creating newer products that engage and excite a range of audiences, the role requires agile individuals who can leverage Media.net s technology and resources to drive success. 
The role requires you to collaborate with creative, product, engineering, media, analytics, sales, publisher management, demand management and compliance/legal to develop impactful experiences that engage customers and drive adoption. You would work with partners, vendors and clients and synergize our businesses by integrating/supporting their products/offerings or taking on projects geared towards achieving a client s specific goals. You will build competition and market intelligence through research to make decisions on branding, positioning, prioritization of features/integrations and ensure successful execution around the growth and monetization of the products/projects assigned. It would be crucial for you to track product KPIs and take data driven decisions for product enhancements that impact business
 What You Will Do 
Go-to-market Strategy 
 Target Market and Competitive Research 
 Product Positioning &amp; Feature Conceptualization 
 Managing Product Launches 
 Content &amp; Messaging Strategy 
 User segmentation &amp; identifying targeted marketing strategies
Experimentation 
 Defining KPIs and goals 
 Measuring progress &amp; assessing the impact of these products 
 Monitor Key Customer Satisfaction Indicators
Product Adoption &amp; Growth 
 Onboarding Customers 
 User Engagement Strategy &amp; Execution 
 Iterative Testing and Product Improvisation 
 Consumer Journey Optimization 
 Re-engagement Strategies
Team Building &amp; Management 
 Build &amp; manage a team to drive required efforts 
 Monitor performance and plan goal-setting for the future 
 Define processes &amp; roles to be followed for task execution 
 Mentor existing reportees &amp; train new employees
Monetisation 
 Drive monetisation strategy balanced by a customer centric approach 
 Identify new revenue sources and optimize existing ones 
 Maximize user LTV using a combination of best working and new market practices
 What We Look for in a Candidate 
Required Experience 
 You have 2-6+ of overall work experience 
 You have 2-5+ years of relevant experience in marketing/product/online customer success in a technology company or startup.
Leadership Qualities 
 You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization 
 You thrive in a robust environment and align available resources to a common goal
Creative Mindset 
 You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape 
 You have strong analytical skills geared towards iterative solution of user problems based with data
Problem Solver 
 You are proactive in your approach to problem solving and navigating ambiguity and complexity
Logical Approach 
 You think quick on your feet and can derive actionable insights based on information available 
 You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships

Associate Product Marketing Manager

Job Summary ? 
We are seeking a highly analytical and data-driven individual to join our dynamic mobile apps business as a Business Analyst. 
As a Business Analyst, you will be responsible for extracting insights from large and complex datasets to drive data-informed decision-making and support our mobile app strategy. You will collaborate with cross-functional teams, including product managers, developers, marketers, and executives, to optimize app performance, identify growth opportunities, and enhance user experience. 
This role requires strong analytical skills, a deep understanding of mobile app metrics, and the ability to communicate complex findings in a clear and actionable manner
 Roles and Responsibilities 
 Collect, analyze, and interpret data from various sources, including app analytics platforms and market research, to identify trends, patterns, and insights related to app performance and user behavior. 
 Develop and maintain dashboards, reports, and visualizations to provide stakeholders with timely and accurate information on key performance indicators (KPIs) and business metrics. 
 Collaborate with cross-functional teams to define, track, and analyze metrics that align with business goals and objectives, such as user acquisition, retention, engagement, and monetization. 
 Conduct ad hoc analysis to answer specific business questions and provide actionable recommendations for improving app performance and user experience. 
 Collaborate with the product team to identify and prioritize new features, enhancements, and experiments based on data-driven insights. 
 Identify and implement strategies for A/B testing and experimentation to optimize app features, user interface and conversion funnels. 
 Monitor and evaluate app store reviews and ratings, identifying trends and feedback to inform product improvements. 
 Stay updated with industry trends, new technologies, and emerging practices in mobile app analytics and business intelligence
 Qualification and Experience ? 
 Bachelor s degree in a quantitative field such as Mathematics, Statistics, Economics, or Computer Science. A Master s degree is a plus. 
 3+ years of proven experience as a Business Analyst or similar role, preferably in the mobile apps or technology industry. 
 Proficiency in SQL for data extraction and manipulation from relational databases. 
 Strong analytical skills and experience working with large datasets, using tools such as Excel, Python, or R for data analysis and visualization. 
 Familiarity with app analytics platforms (e.g., Firebase, Google Analytics) and their key metrics. 
 Experience with data visualization tools (e.g., Tableau, Power BI) to create insightful reports and dashboards. 
 Knowledge of A/B testing and experimental design methodologies. 
 Excellent problem-solving skills and the ability to translate complex data into actionable insights. 
 Strong communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical stakeholders. 
 Ability to work collaboratively in a fast-paced, cross-functional environment. 
 Passion for mobile apps, technology, and the digital landscape.

Analyst / Senior Business Analyst Business Analytics

We are looking for a performance-oriented Senior Media Buyer with deep expertise in either Search, Social, or Native advertising platforms or ideally, a mix of all to lead large-scale media buying campaigns across multiple verticals. The ideal candidate has managed high-volume affiliate funnels and monthly spends exceeding $3 $4 Million USD per month, with a strong focus on US and EU markets.
This role involves planning, executing, and optimizing paid media strategies driving lead generation and sales across Health, Finance, Insurance, Lifestyle, and SMB categories.
Key Responsibilities
<ol>
<li>Plan, buy, and manage media campaigns across Search (Google Ads, Bing), Social (Meta, TikTok ), and Native (Outbrain, Taboola, Revcontent) platforms.</li>
<li>Scale affiliate-driven funnels profitably by optimizing landing pages, creatives, and traffic sources.</li>
<li>Analyze campaign performance daily to maximize ROI, CTR, CPL, and conversion efficiency.</li>
<li>Develop and test audience segmentation, bidding strategies, and creative variations.</li>
<li>Collaborate with analytics, content, and funnel operations teams to improve conversion paths.</li>
<li>Build a global media buying team under him in long run</li>
<li>Stay ahead of market trends, competitor activity, and traffic network innovations.</li>
</ol>

Performance Marketing Lead Affiliate Performance Marketing

<div>
 
 Founded in 2011, Media.net is a leading global advertising technology company that develops innovative products for both publishers and advertisers. Since inception, Media.net has made substantial investments in its business and built one of the most comprehensive portfolios of advertising technology in the industry across search, mobile, display, native, local, products and video. Their platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.
 
 
 
 
 
 Media.net has 1,500-plus employees in key operation centers across &ndash; New York, Los Angeles, Dubai, Mumbai and Bangalore. Media.net&rsquo;s U.S. headquarters are based in New York and Global headquarters are in Dubai.
 
 
 
 
 
 
 Profile Sketch
 
 :
 
 
 
 
 
 As an Associate Product Manager, you would play a key role in contributing your key skills to the innovation first, disruptive, product development teams of a rapidly growing global ad tech organization that is
 
 media.net
 
 . Successful candidates in this role would bring these things to the table:
 
 <ul>
 <li>
 Knack for experimentation &amp; dissection of data
 </li>
 <li>
 High agency &amp; strong work ethic
 </li>
 <li>
 Genuine Interest in GenAI and Advertising
 </li>
 </ul>
 
 
 
 
 
 Position:
 
 Associate Product Manager
 
 
 
 Location
 
 : Mumbai
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Launch new products and features, test their performance, and iterate constantly and quickly.
 </li>
 <li>
 Drive scalable &amp; measurable experiments, and devise innovative solutions to produce new revenue streams
 </li>
 <li>
 Work with development, test, business leadership and our partner teams to ensure that product meets functional, quality, performance, scalability, privacy, security and usability goals.
 </li>
 <li>
 Work on capacity planning based on new customers and partners on boarding and expected traffic growth.
 </li>
 <li>
 Write Quality functional &amp; performance specs and lead your feature team in shipping features on time with high quality.
 </li>
 <li>
 You will be charged with competition review and analysis, prioritizing features that provide us a competitive advantage with a laser sharp focus on ROI
 </li>
 <li>
 Work in a fast-paced environment and have a strong passion for quality, security, and performance.
 </li>
 </ul>
 
 
 
 
 
 You will be someone who:
 
 
 <ul>
 <li>
 Preferably has as a B.E/B.TECH &amp; an MBA/PG from an institute known for its excellence.
 </li>
 <li>
 At least 2 years of experience prior to MBA (data / software development roles)
 </li>
 <li>
 Enjoys consuming and creating content with a product and analytics lens (Always asking - why does this work?)
 </li>
 <li>
 Dabbles with GenAI and enjoys keeping up to date with the latest developments in this space
 </li>
 <li>
 Strong technical problem-solving skills, understanding of Web 2.0 concepts.
 </li>
 <li>
 Ability to technically deep dive and quickly ramp up on understanding/grasp of new technologies.
 </li>
 <li>
 You are an Analytics Ninja and can derive awesome insights from large amounts of data
 </li>
 <li>
 Ability to work independently in highly ambiguous environments with high agency and high ownership
 </li>
 <li>
 Strong independent thinker who works well in a team setting
 </li>
 </ul>
 
 
</div>

Associate Product Manager