Qureos Mentor

Menarini Türkiye

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 We are looking for a
 
 &ldquo;Business Insight and Customer Engagement Process Leader&rdquo;
 
 for our Business Operations team in Istanbul.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 
 
 Business Insights
 
 
 <ul>
 <li>
 Lead the generation, analysis, and interpretation of data from multiple sources (sales, market research, CRM, competitive intelligence, digital engagement metrics) to support strategic and operational decision-making.
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 Deliver timely, relevant, and actionable insights to senior management, brand teams, and field force leadership.
 </li>
 <li>
 Partner with marketing and sales leaders to define KPIs, measure performance, and recommend adjustments to tactics or strategy.
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 Manage and optimize market research activities (qualitative and quantitative) to deepen understanding of customer needs, behaviors, and preferences.
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 Develop predictive and trend analyses to anticipate market changes and identify growth opportunities.
 </li>
 </ul>
 
 
 
 
 
 Customer Engagement Process Management
 
 
 <ul>
 <li>
 Design, implement, and continuously improve the omnichannel customer engagement model in alignment with company strategy and compliance requirements.
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 <li>
 Ensure processes enable a seamless, personalized, and compliant customer experience across channels (face-to-face, remote, digital, events, congresses).
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 <li>
 Drive the implementation of the new CRM system in close alignment with regional and country strategic priorities.
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 Drive adoption and effective use of CRM and engagement tools by the field force and medical teams. Monitor engagement quality and effectiveness, recommending process refinements and capability-building initiatives.
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 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Collaborate with Sales Force Effectiveness, Digital, Medical Affairs, Marketing, and IT to ensure integrated insight generation and engagement strategies.
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 Serve as the point of contact for global/regional BI &amp; engagement process initiatives, adapting global frameworks to local market needs.
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 Support launch excellence and lifecycle management by embedding customer insight into planning.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 University degree in Business, Economics, Engineering, or related fields.
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 Minimum 5 years of experience in business insights, analytics, market research, or customer engagement processes.
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 Experience in the pharmaceutical or healthcare sector is a strong advantage.
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 Strong analytical, problem-solving, and project management skills.
 </li>
 <li>
 Hands-on experience with CRM systems and omnichannel engagement tools.
 </li>
 <li>
 Excellent command of English.
 </li>
 </ul>
 
 
</div>

Customer Engagement & Business Insight Process Leader

Join Menarini Türkiye and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Menarini Türkiye

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Customer Engagement & Business Insight Process Leader