Qureos Mentor

Mercedes-Benz Middle East

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 Objective of Position:
 
 
 
 Build MBGD&rsquo;s PR Strategy and maintain public and media relations programs enhancing its public image. Cultivate good relationships between MBGD and key automotive and non-automotive regional media through planned publicity
 
 
 campaigns and a wide range of PR activities centrally, regionally and locally. Fully responsible for all Media Events &amp; IPTDs, Press Cars and Press Releases. Co-responsible for Regional Events and Product Launch events, Sponsorships and Partnerships.
 
 
 
 
 
 
 Main Tasks Description:
 
 
 
 
 
 
 
 Strategic Approach PR:
 
 
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 Plan, develop and implement a yearly PR strategy for the region, in line with the marketing strategy
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 Provide PR support at GD level where required
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 Operational PR Tasks:
 
 
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 Managing, steering and being the main contact for the PR agency
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 Being the main contact to the Comm- department at MB AG
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 Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email
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 Liaising with colleagues and key spokespeople
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 Researching, writing, and distributing press releases to targeted media;
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 Developing content including editorials, Q&amp;As, speeches, and briefing documents.
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 Collating and analyzing media coverage in the region
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 Organizing events including press conferences, exhibitions, and press tours
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 Supporting the planning and execution of PR- events (test-drives, press conferences, press events and international activities)
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 Managing the PR aspect of a potential crisis situation
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 Maintaining and updating specific information on the MBCME press center
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 Maintaining a professional and close relationship with the media
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 Managing the press fleet and maintaining accurate records and reports related to the press cars
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 Sponsorship- and Partnerships process:
 
 
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 Adherence of the MBCME Sponsoring/Donation process
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 Tracking of all Sponsoring/Donations inquiries
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 Regular reports for the Local Sponsorship committee
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 Events:
 
 
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 Strategic planning and coordination of Media Events
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 Planning and executing regional launches and events
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 Educational Background:
 
 
 
 Graduate / Post Graduate degree in PR, Marketing or Business Administration with focus on communication and PR. Additional vocational training in creative writing, media training and crisis communications management preferred.
 
 
 
 
 
 
 Technical Knowledge:
 
 
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 PR experience in dealing with the press is a pre-requisite
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 Automotive marketing experience is a plus
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 Experience on the PR agency front / advertising agency experience is a must
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 Ability to work with cross-functional teams
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 Strong written and verbal communication skills
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 Soft skills / Individual competence:
 
 
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 Passion, Respect, Integrity, Discipline, Strong Analytical Skills, Excellent organizational and project management skills, Dedication, Commitment
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 Excellent fluent English and Arabic (written and verbal) is a must, German would be beneficial
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 </ul>
 
 
 
 
 
 Level of Experience:
 
 
 
 Minimum 2 years of relevant experience.
 
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Public Relations and Events Senior Executive

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Mercedes-Benz Middle East

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Public Relations and Events Senior Executive