Qureos Mentor

Meridio

<div><h1 class="jobSectionHeader"><b>VP of Growth</b></h1>
<p><b>Location:</b> Remote (U.S.). Core collaboration hours 10am&ndash;4pm ET<br>
<b>Reports to:</b> CEO (partners closely with Dir of Sales/RevOps)</p>
<h2 class="jobSectionHeader"><b>Role Summary</b></h2>
<p>Build and scale a pipeline engine for Meridio. You will own channel strategy and execution across paid, content/SEO, lifecycle, website conversion, outbound enablement, and critically partner-led demand (payroll/benefits platforms). You're a player-coach who can set the plan, run experiments, and do the work. Goal: predictable, capital-efficient pipeline with CAC payback 8 months.</p>
<h2 class="jobSectionHeader"><b>What You'll Do</b></h2>
<ul><li><b>Pipeline Ownership</b>: Define weekly/monthly pipeline targets by segment; manage channel mix to hit them with CAC and payback guardrails.</li><li><b>
Channel Build</b>: Managing and expanding 3&ndash;5 channels (paid search/social, content/SEO, webinars, email/lifecycle, conversion rate optimization, outbound enablement, public relations).</li><li><b>
Partner-Led Growth</b>: Source and operationalize 2&ndash;4 high-leverage partnerships (co-marketing, lead routing, co-selling), with shared dashboards and QBRs.</li><li><b>
Messaging &amp; Content</b>: Turn Meridio outcomes (RBP savings, $0 deductible options, member experience) into clear offers, landing pages, case studies, and nurture.</li><li><b>
Attribution &amp; RevOps</b>: Partner with RevOps to fix tracking, lead scoring, routing SLAs (&lt;24h to first touch), and full-funnel reporting (MQL SQL Win).</li><li><b>
Website &amp; Conversion</b>: Own the site as a growth asset. Improve CVR via testing, speed, and clarity; prioritize speed-to-value.</li><li><b>
Feedback Loop</b>: Instrument win&ndash;loss, cohort performance, and expansion signals; feed insights to product and finance.</li></ul>
<h2 class="jobSectionHeader"><b>30/60/90 Outcomes</b></h2>
<ul><li><b>30 days</b>: Understand established channels (ICP, MQL, SQL) dashboard live; channel test plan; first case studies and partner co-marketing calendar.</li><li><b>
60 days</b>: Two channels hitting early efficiency; partner pipeline $1M created; website CVR up; lifecycle sequences shipping weekly.</li><li><b>
90 days</b>: Repeatable weekly pipeline at/above target; 25% of new pipe partner-sourced; CAC payback trending to 12 months.</li></ul>
<h2 class="jobSectionHeader"><b>What Great Looks Like (Metrics)</b></h2>
<ul><li>Weekly pipeline created vs. target by segment.</li><li>
CAC &amp; payback within guardrails; ROMI by channel.</li><li>
Lead routing SLA &lt;24h; SQL rate and win rate improving quarter-over-quarter.</li>
Pipeline coverage<li> 3&times; next-quarter goal by week 6.</li></ul>
<h2 class="jobSectionHeader"><b>Qualifications</b></h2>
<p><b>Must-haves</b></p>
<ul><li>7&ndash;12+ years in B2B demand gen/growth with SMB/MM focus; prior player-coach experience owning pipeline.</li><li>
Proven track record spinning up multiple channels with quantifiable CAC/payback improvements.</li><li>
Fluency with growth stack: HubSpot, GA4, ad platforms, landing page/CRO tools, basic SQL/Looker/Mode.</li><li>
Content chops: can turn customer outcomes into compelling offers, proof, and nurture programs.</li></ul>
<p><b>Nice-to-haves</b></p>
<ul><li>Health/insurtech, benefits, or fintech background; partner-led growth with payroll/PEO/benefits ecosystems.</li><li>
Experience enabling outbound SDRs/partner sellers; field and webinar programs.</li></ul>
<h2 class="jobSectionHeader"><b>What This Role Is Not</b></h2>
<ul><li>Not a brand-only CMO role. You will be measured on pipeline created, cost, and payback.</li><li>
Not an agency manager who outsources execution. You ship work quickly and instrument results.</li></ul>
<h2 class="jobSectionHeader"><b>Benefits &amp; How We Work</b></h2>
<ul><li>Competitive salary and equity; medical/dental/vision; 401(k) with match; generous PTO.</li><li>
Remote-first with purposeful on-sites; high ownership, high candor culture.</li><li>
We value speed, clarity, and measurable outcomes over politics and busywork.</li></ul></div>

VP of Growth

Join Meridio and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Meridio

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VP of Growth