Qureos Mentor

Merrow Sewing Machine Company

Marketing Manager &mdash; Merrow &amp; SuperiorCompany Overview Founded in 1838, The Merrow Group Companies is a Massachusetts manufacturer and distributor serving customers in 80+ countries. Merrow Sewing Machine Co. invented the overlock stitch and builds application-specific machines (ActiveSeam, emblem/blanket edging, End-to-End seaming). Superior Sewing Machine &amp; Supply is a dealer-only distributor of industrial sewing and cutting parts with same-day shipping from Fall River, Miami, and Los Angeles.Mandate: Turn a century of product photos, stitch know-how, catalogs, and manuals into modern, measurable campaigns that create machine demand for Merrow and drive dealer sell-through for Superior&mdash;without blurring channels.Primary Purpose Build and run a two-brand marketing engine that generates qualified demand for Merrow machines and accelerates dealer sales for Superior.Brand Boundaries (Non-Negotiable)<ul><li>Merrow Sewing Machine Co. &rarr; end-user demand (brands, factories, designers, technical textiles) and agent network.</li><li>Superior &rarr; wholesale-only dealer marketing (no end-user advertising).</li><li>Bridge cleanly: route Merrow end-user parts interest to Superior dealers; route Superior dealer machine interest back to Merrow.</li></ul>Scope &amp; Structure<ul><li>Reports to: VP, Sales &amp; Marketing, The Merrow Group Companies</li><li>Direct reports: none to start; may manage interns/contractors</li><li>Key partners: Merrow and Superior Sales, Product, Customer Service, Web/Digital, agent and dealer networks</li><li>Travel: 10&ndash;20% (regional shows, dealer events; occasional international)</li></ul>Responsibilities<ul><li>Own the calendar for both brands; ship two campaigns per month (one Merrow, one Superior) with clear CTAs and post-campaign readouts.</li><li>Stand up a simple DAM; convert legacy catalogs/photos/manuals into pillar pages, one-pagers, short videos, and stitch demos; maintain brand standards and usage-rights registry.</li><li>Run Merrow demand gen around End-to-End (70/71/72), ActiveSeam, emblem/blanket applications; build targeted lists by vertical; drive &ldquo;request stitch sample&rdquo; and &ldquo;book a demo.&rdquo;</li><li>Run Superior dealer growth with a monthly dealer bulletin (in-stock/ETA, equivalents, what ships today) and co-op kits (email templates, shelf talkers, parts-ID clips).</li><li>Enable sales and channels: Merrow pitch deck, vertical one-pagers, stitch decision trees, install/training flyers; Superior dealer playbooks, cross-ref cheat sheets, &ldquo;what to sell next&rdquo; briefs.</li><li>Keep merrow.com and supsew.com healthy (content cadence, GA4 goals, search basics, product-data hygiene).</li><li>Execute events with before/during/after plans; capture content on the floor; distribute to agents and dealers within 48 hours.</li><li>Report weekly from GA4 and forms: traffic &rarr; engagement &rarr; conversions &rarr; sourced/influenced pipeline or dealer actions.</li><li>Prevent channel conflict via exclusion lists/negative targeting and strict CTA routing (Merrow &rarr; agents; Superior &rarr; dealer portal/RFQ).</li><li>Ensure proper TM/&reg; usage (e.g., ActiveSeam) and compliant wording on technical/medical claims.</li></ul>Requirements<ul><li>5&ndash;8+ years in B2B/industrial or wholesale marketing with channel experience.</li><li>Evidence of turning archives into modern, measurable content.</li><li>Comfortable with technical products and dealer enablement.</li><li>Working skills in GA4, basic SEO, email automation, and light video; Figma/Adobe.</li><li>Organized, deadline-driven, clear writing; strong template/CTA discipline.</li></ul>Success Metrics (Quarterly)<ul><li>Merrow: lift in qualified stitch-sample/demo requests; lift in spec downloads; show-to-meeting conversion.</li><li>Superior: lift in dealer order frequency and SKU breadth (target cohorts); dealer newsletter open &ge;35% and CTR &ge;6%; co-op kit adoption among top dealers.</li><li>Shared: &ge;70% of campaigns reuse archive assets; campaign cycle time &le;14 days; &ge;95% clean UTM governance; weekly scorecard delivered on time.</li><li>Optional: lift in dealer portal active users, manual/catalog downloads, equivalent-part requests; sample &rarr; PO conversion (with Sales).</li></ul>90-Day Plan<ul><li>Day 15: asset audit complete; DAM v1 online; baseline dashboards live (GA4, Search Console, forms); publish routing map for all CTAs (Merrow &rarr; agents; Superior &rarr; dealer portal/RFQ).</li><li>Day 45: Merrow Campaign #1 (End-to-End buyer&rsquo;s guide + three short stitch videos; demo booking live). Superior Campaign #1 (Parts ID in 60 Seconds + dealer newsletter relaunch + cross-ref cheat); co-op kit v1 piloted with 10 dealers.</li><li>Day 90: three Merrow landing pages (E2E, ActiveSeam, Emblem) with case snapshots and CTAs; three Superior dealer kits for top consumables families + stock/ETA bulletin template; Q4 review showing lift in Merrow form-fills and Superior SKU breadth for pilot dealers.</li></ul>Tooling / Tech Installed Site CMS, GA4, Search Console, basic session insight; Mailchimp lists kept separate for agents vs dealers; Figma + light editor for short video; Dropbox/Drive DAM with strict tags; forms route Merrow &rarr; Salesforce/agent distro and Superior &rarr; dealer success inbox/portal.Compensation &amp; Work Setup<ul><li>Base pay: $85,000&ndash;$105,000 (Fall River, MA; hybrid)</li><li>Bonus: 10&ndash;15% tied to the success metrics above (paid quarterly)</li><li>Benefits: medical, dental, vision, PTO/holidays</li><li>Work setup: hybrid; 10&ndash;20% travel</li></ul>Screeners (Include in Posting)<ul><li>Yes/No: Have you marketed through dealers/distributors (not DTC)?</li><li>Share one link showing how you repurposed legacy assets into a modern campaign with measurable results.</li><li>In 3&ndash;4 sentences, outline how you would launch a Merrow End-to-End campaign without confusing Superior&rsquo;s dealer-only channel.</li></ul>Job Type: Full-timePay: $85,000.00 - $105,000.00 per yearWork Location: In person

Marketing Manager - Sewn Products - Merrow Group Companies

Join Merrow Sewing Machine Company and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Merrow Sewing Machine Company

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Marketing Manager - Sewn Products - Merrow Group Companies