Qureos Mentor

Metabolic Research Center

The Manager of Digital Infrastructure, Marketing &amp; Zoho CRM Strategy is a visionary yet hands-on leader responsible for designing and executing the technology architecture that powers a national weight-loss and wellness company across in-person coaching centers, virtual e-commerce coaching, and future growth in physician affiliate channels. This role will lead the implementation of a scalable Zoho CRM solution, oversee rebranding and redevelopment of the website and webstore on a modern commerce platform, and ensure full integration across all operational, marketing, and client touchpoints.This leader and digital strategist blends expertise in Zoho CRM systems, web technology, data migration, SEO/SEM, POS support, and marketing automation to deliver an integrated, high-conversion client experience and strong ROI across all channels.ZohovCRM Design &amp; Implementation: &#9675; Architect and implement a scalable CRM platform (e.g., Zoho) from the ground up to support brick-and-mortar centers, virtual coaches and e-commerce, and physician affiliates.&#9675; Collaborate with vendors to oversee data migration from legacy systems (e.g., CounterPoint POS), ensuring accuracy, integrity, and security of all client and transactional data.&#9675; In conjunction with CRM Manager, design user-friendly dashboards, workflows, automations, and reporting tools tailored for sales, coaching, and operational staff.&#9679; Website/Webstore Rebuild: &#9675; Lead the rebranding and rebuild of the corporate website and webstore using a scalable platform such as Shopify, BigCommerce, or Zoho Commerce.&#9675; Ensure seamless integration with CRM, POS, e-commerce, virtual coaching tools, and affiliate partner portals.&#9675; Maintain, monitor, and continuously improve site functionality, UX, conversion optimization, and technical SEO.&#9679; Technology Integration &amp; Support: &#9675; Oversee integrations with texting and email marketing platforms, digital smart scales, and client image capture tools for comprehensive digital recordkeeping.&#9675; Collaborate with vendors and internal teams to support CounterPoint POS and unify customer data across all systems.&#9675; Partner with IT and Marketing to automate drip campaigns and lifecycle marketing journeys.&#9679; Data Analytics &amp; Performance Tracking: &#9675; Co-develop actionable analytics dashboards and reports in CRM and BI tools (e.g., Power BI, Looker).&#9675; Track and analyze key KPIs across channels&mdash;conversion, retention, campaign ROI, LTV, etc.&mdash;and provide insights to leadership.&#9679; Team Leadership &amp; Collaboration: &#9675; Manage and mentor CRM Manager, Operations Support Specialist and third party webstore support staff.&#9675; Collaborate with the Marketing department on campaign implementation, branding consistency, and audience segmentation.&#9675; Serve as cross-departmental liaison, translating business needs into smart, scalable tech solutions.Key Performance Indicators (KPIs) and Metrics: &#9679; Zoho CRM Adoption &amp; Conversion: Target: Full CRM adoption across all centers and partners within 6 months; lead conversion increase of 15% YOY.&#9679; Website/Webstore Performance: Target: 90+ Lighthouse performance score, &lt;2 sec load time, 20% increase in online conversion rate post-launch.&#9679; Data Integrity &amp; Migration Accuracy: Target: 98%+ clean data migration from legacy systems.&#9679; SEO/SEM ROI: Target: Maintain &gt;5:1 ROAS on digital ad spend and grow organic traffic by 30% in 12 months.&#9679; System Uptime and Integration Success Rate: Target: 99.5%+ uptime with seamless syncing between all platforms (POS, CRM, webstore, comms tools).Required Skills &amp; Experience: &#9679; 7&ndash;10 years of progressive experience in IT/CRM/Web Development roles, with leadership responsibility.&#9679; Proven track record of Zoho CRM implementation, data migration, and digital transformation in a multi-location or franchise business model.&#9679; Strong understanding of e-commerce platforms (Shopify, BigCommerce, Zoho Commerce) and modern web development best practices.&#9679; Experience with POS systems, particularly integration support (CounterPoint experience is a plus).&#9679; Deep working knowledge of digital marketing tools (GA4, Power BI, Klaviyo/Mailchimp, Google Ads, SEO tools).&#9679; Experience integrating hardware devices (digital scales, imaging tools) with client platforms preferred.&#9679; Excellent leadership, vendor management, and cross-functional collaboration skills.Education: &#9679; Bachelor&rsquo;s Degree in Information Systems, Marketing Technology, Computer Science, or a related field (Master&rsquo;s preferred).Job Type: Full-timePay: $85,000.00 - $110,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: Remote

Manager: Digital Infrastructure, Marketing & Zoho CRM Strategy

Join Metabolic Research Center and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Metabolic Research Center

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Manager: Digital Infrastructure, Marketing & Zoho CRM Strategy