Qureos Mentor

Middlesex University Dubai

Key Responsibilities <ul> <li>Develop country-specific marketing and communication plans for each target market (GCC, Levant, North Africa), identifying audience behaviours, media channels, and campaign opportunities.</li> <li>Identify and activate the most effective regional channels, including Arabic media outlets, digital platforms, influencer collaborations, and education networks, to reach prospective students and parents.</li> <li>Lead the creation of Arabic-language campaigns and materials, ensuring that all messaging is culturally relevant, linguistically accurate, and aligned with the University s brand voice.</li> <li>Customise campaigns for each market segment, from school leavers to postgraduates, reflecting varied decision-making drivers such as employability, international mobility, and affordability.</li> <li>Conduct ongoing market research and competitor benchmarking to guide strategy, creative direction, and campaign execution.</li> <li>Build and maintain strong relationships with ministries, government entities, and scholarship boards to enhance the University s visibility and eligibility for government-funded scholarships.</li> <li>Oversee digital and offline campaigns, ensuring they are SEO optimised, data driven, and aligned with brand and performance objectives.</li> <li>Establish and manage the campaign calendar for Arabic markets (annual, quarterly), including theme planning, budgets, channels, KPIs, and review cycles.</li> <li>Lead localised A/B testing for Arabic content and creatives to optimise performance.</li> <li>Monitor and evaluate market penetration across key GCC countries, recommending tactical adjustments to improve results and maximise impact.</li> <li>Produce quarterly performance reports by country and campaign, highlighting key achievements, challenges, and recommendations for the next intake cycle.</li> <li>Advise senior management on regional opportunities, policy developments, and competitive positioning to inform long-term market strategy.</li> </ul> Requirements Qualification &amp; Skills <ul> <li>Degree in Marketing, Communications, or a related field.</li> <li>Minimum five years experience leading marketing initiatives across Arabic markets, ideally within higher education or a global brand environment.</li> <li>Native or near-native Arabic speaker with strong English communication skills.</li> <li>Deep understanding of Arabic media, digital ecosystems, and regional cultural dynamics.</li> <li>Proven track record in building partnerships with ministries, scholarship bodies, and education regulators.</li> <li>Strong analytical skills, strategic mindset, and the ability to translate insights into actionable plans.</li> </ul>

Regional Marketing & Market Development Manager

<div>
 Middlesex University Dubai is seeking a highly creative and versatile Graphic Designer &amp; Content Creator with strong photography and videography skills to support the university&rsquo;s marketing, branding, and communications efforts. This role plays a key part in visually telling the university&rsquo;s story through high-quality design, photography, video, and digital content across multiple platforms.
 
 The successful candidate will be responsible for capturing and producing compelling visual and multimedia content that reflects the university&rsquo;s identity, engages key audiences, and supports recruitment, brand awareness, and community engagement initiatives.
 
 
 
 Key Responsibilities
 
 
 
 Graphic Design
 
 
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 Design and produce creative assets for digital and print platforms, including:
 
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 Brochures, prospectuses, flyers, posters, and banners
 
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 Social media graphics and digital advertisements
 
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 Event branding and promotional materials
 
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 </ul>
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 Ensure all creative outputs align with Middlesex University Dubai brand guidelines.
 
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 Prepare artwork for print and digital distribution, ensuring high-quality and accuracy.
 
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 </ul>
 
 Content Creation
 
 
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 Create engaging content for the university&rsquo;s website, email campaigns, and social media platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube).
 
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 Write and edit clear, engaging copy to accompany visual and video content.
 
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 Support campaign planning through creative concepts, content calendars, and storytelling ideas.
 
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 Photography
 
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 Plan and execute professional photography for:
 
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 Campus life and facilities
 
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 Academic and corporate events
 
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 Student activities and graduations
 
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 Staff portraits and promotional shoots
 
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 </ul>
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 Edit and retouch images to a high standard while maintaining brand consistency.
 
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 Manage and maintain an organised digital image library.
 
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 Ensure photography adheres to brand, quality, and ethical standards, including consent requirements.
 
 </li>
 </ul>
 
 Videography
 
 
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 Conceptualise, shoot, and edit video content for marketing and communications purposes, including:
 
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 Promotional and recruitment videos
 
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 Social media reels and short-form videos
 
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 Event highlights and interviews
 
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 Student testimonials and campus tours
 
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 </ul>
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 Handle all stages of video production, including storyboarding, filming, editing, colour correction, and sound.
 
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 Optimise video content for different platforms and formats.
 
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 Maintain video equipment and ensure best practices in filming and post-production.
 
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 </ul>
 
 Collaboration &amp; Strategy
 
 
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 Work closely with marketing, admissions, academic departments, and student services to understand content needs.
 
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 Support integrated marketing campaigns and recruitment initiatives.
 
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 Stay up to date with trends in design, photography, videography, and digital marketing to continuously enhance creative output.
 
 
 
 </li>
 </ul>
 Requirements
 
 
 
 Qualifications &amp; Experience
 
 
 
 Required
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Graphic Design, Visual Communication, Digital Media, Film, Photography, Marketing, or a related field.
 
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 Minimum 2&ndash;4 years of relevant experience in graphic design, content creation, photography, and videography.
 
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 Strong portfolio demonstrating:
 
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 Graphic design work
 
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 <li>
 Photography (events, lifestyle, portraits)
 
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 Video projects (short-form and promotional)
 
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 </ul>
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 Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Lightroom).
 
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 Experience using cameras, lighting, audio equipment, and editing tools.
 
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 Strong understanding of social media content formats and digital best practices.
 
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 Excellent organisational and time-management skills.
 
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 </ul>
 
 Preferred
 
 
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 Experience working in higher education, corporate communications, or agency environments.
 
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 Knowledge of motion graphics and animation.
 
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 <li>
 Basic understanding of analytics, engagement metrics, and content performance.
 
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 </ul>
 
 Core Competencies
 
 
 <ul>
 <li>
 Creativity and visual storytelling
 
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 Attention to detail and strong aesthetic judgment
 
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 Strong communication and collaboration skills
 
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 Ability to manage multiple projects under tight deadlines
 
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 Adaptability in a fast-paced, creative environment
 
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 </ul>
</div>

Creative Graphic Designer & Content Creator (Photography & Videography)

Join Middlesex University Dubai and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Middlesex University Dubai

ABOUT_COMPANY

Regional Marketing & Market Development Manager

Creative Graphic Designer & Content Creator (Photography & Videography)