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MILELE

About the Role:We are seeking a highly skilled Personal Brand Strategist to join our Dubai office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership, ensuring it is consistently impactful across all verticals: automotive, car rental, real estate, and tech.The strategist will oversee the personal brand's digital presence, develop a strong storytelling framework, and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.Key Responsibilities:Brand Positioning &amp; Strategy<ul><li>Define, refine, and upscale the personal brand strategy across all verticals.</li><li>Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).</li><li>Build a clear positioning framework that connects personal brand values to business goals.</li></ul>Content Development &amp; Management<ul><li>Create and manage content calendars for short-form, long-form, and thought-leadership pieces.</li><li>Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.</li><li>Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.</li></ul>Social Media Growth &amp; Engagement<ul><li>Drive audience growth, engagement, and influence across digital platforms.</li><li>Monitor analytics and optimize performance of personal brand content.</li><li>Identify emerging trends and leverage them to maintain relevance and authority.</li></ul>Collaboration &amp; Leadership<ul><li>Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.</li><li>Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).</li><li>Manage agency or freelancer collaborations when required.</li></ul>Requirements<ul><li>Proven experience (2 - 3 years) in content strategy, personal branding, or digital marketing, preferably across multiple industries.</li><li>Strong understanding of social media platforms, audience psychology, and storytelling frameworks.</li><li>Demonstrated success in building or scaling personal brands (CEO, influencers, thought leaders).</li><li>Excellent communication, copywriting, and project management skills.</li><li>Ability to work in a fast-paced, multi-vertical environment and adapt quickly to changing priorities.</li><li>Creative mindset with a data-driven approach to content performance</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Do you have experience managing or building a personal brand for a CEO, founder, or thought leader? Please provide an example.</li><li>How many years of experience do you have in content strategy, digital marketing, or personal branding?</li><li>What is your notice period / availability?</li><li>What are your salary expectations?</li><li>Are you currently from Eastern Europe?</li></ul>

Personal Brand Strategist (Eastern Europe)

About the Role: We are seeking a highly skilled Content &amp; Personal Brand Strategist (LUMS Graduate Preferred) to join our Lahore office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership, ensuring it is consistently impactful across all verticals: automotive, car rental, real estate, and tech.The strategist will oversee the personal brand's digital presence, develop a strong storytelling framework, and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.Key ResponsibilitiesBrand Positioning &amp; Strategy<ul><li>Define, refine, and upscale the personal brand strategy across all verticals.</li><li>Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).</li><li>Build a clear positioning framework that connects personal brand values to business goals.</li></ul>Content Development &amp; Management<ul><li>Create and manage content calendars for short-form, long-form, and thought-leadership pieces.</li><li>Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.</li><li>Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.</li></ul>Social Media Growth &amp; Engagement<ul><li>Drive audience growth, engagement, and influence across digital platforms.</li><li>Monitor analytics and optimize performance of personal brand content.</li><li>Identify emerging trends and leverage them to maintain relevance and authority.</li></ul>Collaboration &amp; Leadership<ul><li>Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.</li><li>Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).</li><li>Manage agency or freelancer collaborations when required.</li></ul>Requirements<ul><li>Bachelors degree from LUMS University (mandatory).</li><li>Proven experience (2 to 3 years) in content strategy, personal branding, or digital marketing, preferably across multiple industries.</li><li>Strong understanding of social media platforms, audience psychology, and storytelling frameworks.</li><li>Demonstrated success in building or scaling personal brands (CEO, influencers, thought leaders).</li><li>Excellent communication, copywriting, and project management skills.</li><li>Ability to work in a fast-paced, multi-vertical environment and adapt quickly to changing priorities.</li><li>Creative mindset with a data-driven approach to content performance</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>What are your Salary Expectations?</li></ul>Work Location: In person

Personal Brand Strategist

Join MILELE and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

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Personal Brand Strategist (Eastern Europe)

Personal Brand Strategist