Qureos Mentor

Miral Destinations

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 Job Overview
 
 
 Miral Destinations is the destination promotion partner of the world&rsquo;s fastest growing leisure and entertainment destination - Yas Island.
 
 
 We connect travelers to the destination stakeholders (theme parks, attractions, hotels, etc) by designing world-class holiday experiences and holiday packages that appeal to travelers from around the world. One of the key digital assets we manage and operate is the Yas Island Theme Park websites. The Yas Island Theme Park Websites seek to help travelers curate their perfect trip to the destination by inspiring and selling insightful, data driven tickets, bundles, add-ons and itineraries. Miral Destinations is looking for a Digital Marketing Manager (reporting to the Head of Digital) to join the team in charge of promoting Yas Island Theme Park and Attractions.
 
 
 The Digital Marketing Manager will play a key role in leading the delivery of digital initiatives across the landscape with a priority focus on Theme Park and Attractions. The ideal candidate will drive successful outcomes in the areas of UX / UI / Development initiatives for the website and Mobile App, SEO, CRM, Content, Data and Analytic
 
 
 
 
 
 Job Scope
 
 
 The digital marketing manager will be in charge of the Yas Island Theme Park and Attractions vertical, among other day to day eCommerce tasks mentioned below &ndash;
 
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 Suggest ideas for the digital and e-commerce strategy while also contribute towards the creation of the strategy document(s)
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 Follow up with various teams and stakeholders on strategic initiatives to ensure they conclude on time while achieving the expected qualitative output
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 Support the delivery of digital projects by coordinating across internal teams and external agencies, with a focus on improving end-user experience
 
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 Extract data and analyze it with the support of the line manager. Suggests analysis worth conducting.
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 Timely and qualitative execution of website content and conversion optimization projects. With the help of the line manager, identify areas of improvement in the website performance, using gathered data
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 Regularly perform benchmark of other digital channels and highlight key insights to the management
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 With the help of the line manager, create insights from digital data, to help the department better understand digital channel visitors
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 Produce accurate and timely reporting. Maintain existing tools and build new tools on demand. Suggest new reporting.
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 Execute data collection projects and perform checks when required
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 Identify technology gaps and assess technology needs with the help of the line manager
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 Report and summarize technology trends benchmarked on request
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 Understand overall technology environment and how it impacts the digital channels and end customers
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 Understand our audience and actively participate in UX and UI projects
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 Participate and report back on internal testing of digital releases
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 Organize and report on end customer testing of digital releases
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 Give clear and precise requirements to our agencies and IT teams to deliver projects and manage delivery
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 Develop win-win partnerships with both internal and external stakeholders that support the delivery of projects
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 Engage with e-commerce teams of other assets on Yas Island, when required by line manager to deliver a project
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 Challenge content provided to ensure it is compelling. Deliver content updates and edits within the timelines provided
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 Proactively perform assessment to recommend fixes
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 Give clear directions on expected content for the web pages
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 Execute digital marketing campaigns actions as instructed and alert on gaps between the acquisition strategies and the content and experience available on digital channel
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 Execute CRM actions as requested and ensure quality of the CRM execution
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 Execute SEO/SEM configuration as requested and alert on any identified gaps
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 Maintain existing tools and coordinate implementation of new ones in autonomy
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 Raise purchase requests on-time, with all required information and track in autonomy procurement process for procurement to be delivered in a timely manner
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 Adopt a positive attitude and embrace department culture
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 Essential
 
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 Minimum Bachelor's degree in marketing or digital marketing
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 Demonstrable experience leading and managing initiatives related to ux/ui, development, SEO/SEM, CRM, email, social media, digital strategy and analytics
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 Experience using digital project and product management tools such as Jira, Confluence, Monday or similar platforms for task tracking, documentation and roadmap planning
 
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 Working knowledge of enterprise CMS&rsquo; and GA4
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 Knowledge of the latest SEO strategies and techniques
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 5+ years of experience of digital marketing ideally in travel and leisure industry (on the agency or client side)
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 At least one year experience in working on a digital loyalty product / program
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 Ability to simplify and share technical discussions to business teams and vice versa
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 Ability to foster professional relations across various brands and functional teams within the destination
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 Ability to craft and present impactful presentations
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 Ability to craft UX / UI / Dev agency briefs
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 Ability to work in a multi-cultural, multi-geography environment
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 Desirable
 
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 Experience with basic coding / code analysis is an advantage
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 Experience in using Figma is an advantage
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 Experience in Adobe Creative Cloud apps is an advantage
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 Fluency in English is a must and Arabic is an advantage but not mandatory
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 Avid leisure traveler &amp; digital consumer
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</div>

Digital Marketing Manager, Theme Parks and Attractions

<div>
 
 Job Overview
 
 
 The Digital Product Manager will be responsible for managing existing digital sites, products, and features, as well as supporting new projects within the digital team. Reporting to the Head of Digital, the Product Manager will play a crucial role in driving the success and growth of our digital assets. The individual will collaborate with various stakeholders to ensure high-quality content and a seamless user experience across all digital platforms. Additionally, the Product Manager will focus on enhancing websites and e-commerce journeys to improve user engagement and enhance the overall guest experience.
 
 
 
 
 
 Job Scope
 
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 Manage and optimize existing digital sites, products, and features to ensure their effectiveness and alignment with business goals.
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 Support the development and launch of new digital projects, including conducting market research, defining project requirements, and overseeing the implementation process.
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 Collaborate with stakeholders to gather feedback and requirements, and translate them into actionable plans for the digital team.
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 Work closely with the Head of Digital to develop and execute the digital strategy, ensuring alignment with overall business objectives.
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 Monitor and analyze key performance indicators (KPIs) to assess the success and impact of digital initiatives, making data-driven recommendations for improvements.
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 Ensure that digital content across all platforms is consistent, up-to-date, and aligned with brand guidelines.
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 Lead the enhancement of mobile apps, identifying opportunities to improve usability, increase usage, and deliver app-exclusive offers to enhance the guest experience.
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 Act as the product owner for website projects, driving the roadmap and prioritizing new features and enhancements.
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 Collaborate with cross-functional teams, including design, development, marketing, and operations, to deliver high-quality digital products and features on time and within budget.
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 Qualifications
 
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 Bachelor's degree in a related field (e.g., Business, Marketing, Computer Science) or equivalent practical experience.
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 Proven experience in product management in the digital space, with a strong understanding of user experience, ecommerce and digital trends.
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 Knowledge of agile development methodologies and experience working in cross-functional teams.
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 Familiarity with web technologies, content management systems (CMS), including experience working with Sitecore, is a plus.
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 Proficiency in analytics tools, particularly Google Analytics 4 (GA4), and experience in leveraging data insights to drive digital strategies.
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 Experience working with Conversion Rate Optimization (CRO) tools to optimize website performance and user experience.
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 Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
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 Excellent communication and stakeholder management skills, with the ability to collaborate effectively with various teams and levels of the organization.
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 Strong project management skills, with the ability to prioritize tasks, manage timelines, and deliver results.
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 A passion for digital innovation and a customer-centric mindset.
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 Experience
 
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 4+ years of experience in product management or a related field, preferably in the digital space.
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 2+ years of experience in managing websites or e-commerce journeys.
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 Experience in leading projects for delivering content for new websites or applications.
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 Experience in a managerial role, demonstrating the ability to take ownership and make independent decisions.
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 Essential
 
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 Product Management, Project Management, Stakeholder Management, Strategic Thinking, Analytical Skills
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 Agile Methodology, User Experience (UX) Design, Market Research, Competitive Analysis
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</div>

Digital Product Manager

<div>
 
 
 Role Overview:
 
 
 
 
 
 
 We are looking for a passionate Content Creator with a strong eye for storytelling and digital trends to join our team. You&rsquo;ll be supporting the influencer and celebrity team across day-to-day content creation, live coverage of celebrity visits to theme parks, influencer campaigns, and other opportunistic moments. This is a hands-on role that combines content creation with operational support.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Content Creation &amp; Editing:
 
 
 
 
 
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 Capture and edit engaging, high-quality content (video and photo) during celebrity and influencer visits to theme parks and other Yas and Saadiyat Island assets.
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 Create and edit social-first content that resonates with audiences across TikTok, Instagram, and YouTube.
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 Support with ideation and execution of influencer and creator-related content series and campaign deliverables.
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 Influencer &amp; Celebrity Support:
 
 
 
 
 
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 Assist in on-ground management during influencer/celebrity visits and shoots.
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 Work alongside the team to ensure smooth logistics, including scheduling, content capture moments, and hospitality.
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 Operational &amp; Administrative Tasks:
 
 
 
 
 
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 Support in coordinating flights, accommodations, itineraries, and transportation for influencers and celebrities when required.
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 Liaise with internal teams and suppliers to ensure seamless execution of activations.
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 Other:
 
 
 
 
 
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 Keep up to date with platform trends and creators in the region and globally.
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 Maintain a content archive and assist in reporting campaign performance when needed.
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 Requirements:
 
 
 
 
 
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 Fresh graduate or up to 2 years of relevant experience in content creation, influencer marketing, or social media.
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 Strong portfolio or examples of original content (video/photo) created and edited by you &ndash; please include with your application.
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 Proficiency in editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, Lightroom, Photoshop, etc.).
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 Understanding of social media platforms and digital trends.
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 Ability to work flexible hours, including evenings and weekends when required.
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 Strong communication and organizational skills.
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 Positive attitude, team player, and comfortable working in fast-paced, on-ground environments.
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 PowerPoint presentation skills
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 Nice to Have:
 
 
 
 
 
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 Experience working with or around influencers, celebrities, or brand activations.
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 Arabic language skills are a plus but not mandatory.
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 To Apply:
 
 
 
 
 
 
 Please share your CV along with a portfolio or examples of your content work (Instagram, TikTok, YouTube links or downloadable showreel).
 
</div>

Content Creator & Influencer Marketing Executive

Join Miral Destinations and explore 3   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Miral Destinations

ABOUT_COMPANY

Digital Marketing Manager, Theme Parks and Attractions

Digital Product Manager

Content Creator & Influencer Marketing Executive