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MONETA İnsan Kaynakları & Yönetim Danışmanlık

<div>
 
 Moneta is looking for an&ldquo;E-commerce Key Account Manager&rdquo; for our global business partner.
 
 
 
 
 
 
 External:
 
 
 
 Consumers are more and more connected, and online purchasing is one the top 10 usages of Internet.
 
 
 When it comes to shopping, consumers are either purchasing products online or preparing their off-line purchase with information/offers available online (
 
 ROPO:
 
 
 Research Online Purchase Offline
 
 ).
 
 
 
 
 
 
 Internal:
 
 
 
 Top Customers Portfolio evolution (Volumes of Today, Volumes of Tomorrow)
 
 
 Group maturity is growing with regards to the eCommerce organization =&gt; eCommerce teams (see Annexe) + monthly SteerCo have been created in each market to drive the evolution of online business
 
 
 Market eKAMs are part of Market Sales Team, are in carge of development of online sales and are accountable of establishing/maintening relationship with other community (Market Digital Marketing / Market Supply Chain leader / Group eCommerce Community)
 
 
 New Comers + Evolution of Business Model of Customers traditional New skills / actions to be done
 
 <ul>
 <li>
 Accessibility of products on Digital Shelves (Contract / Terms &amp; Conditions / Operations)
 </li>
 <li>
 Attractivity of products/categories on Digital Shelves (Content / recommendations / questions)
 </li>
 <li>
 Visibility of products in each eRetail Touchpoint (Merchandizing / Cross Selling / Promotions)
 </li>
 <li>
 Sell out activation (Retail Media / Data Driven Marketing / Online Promotions)
 </li>
 </ul>
 
 
 
 
 
 Strategic Tasks:
 
 
 
 Online Market Assessment,
 
 aka Where to play / How to Play
 
 :
 
 <ul>
 <li>
 Identification of the main eRetailers of Today and Tomorrow
 </li>
 <li>
 Winning / Accessible / Compatible assessment of each eRetailers
 </li>
 <li>
 Develop eCommerce Sales Roadmap taking into account channel conflict mitigation plan
 </li>
 </ul>
 
 Develop a long-term trust relationship with selected Pure Players by:
 
 <ul>
 <li>
 Developing value creation on both side
 </li>
 <li>
 Piloting the maximum profitable global development of our commercial activities
 </li>
 <li>
 Organizing, at least one a year, TOP2TOP meeting with key customers
 </li>
 </ul>
 
 Manage the relationships with customers in a win-win collaboration, by acquiring a deep understanding of key customer needs and requirements
 
 <ul>
 <li>
 Ensure the correct products and services are delivered to customers in a timely manner
 </li>
 <li>
 Resolve any issue faced by customers and deal with complaints to maintain trust
 </li>
 <li>
 Follow financing issues and manage risks (Payment/Coface insurance &hellip;)
 </li>
 </ul>
 
 
 
 
 
 Operational Tasks:
 
 
 
 Optimize our Revenues &amp; Profit :
 
 <ul>
 <li>
 Successfully negotiate Annual Trade Terms contract
 </li>
 <li>
 Create a Yearly Key Account Plan by categories
 </li>
 <li>
 Build a Joint Business Plan with the Pure Players
 </li>
 <li>
 Maintain a good balance between the regular and promotional business
 </li>
 <li>
 Optimize the costs and return on investments (head of gondola, leaflets, demo, POS material, etc...)
 </li>
 </ul>
 
 Forecast sales
 
 <ul>
 <li>
 Specific product/category forecast based on Customer activity / Seasonality of Market
 </li>
 <li>
 Trend and needs / category &amp; keys products
 </li>
 </ul>
 
 Ease the collaboration between Customers and e-Category Managers / Data Analysts
 
 <ul>
 <li>
 Binomial aligned to manage the relationship with the customer
 </li>
 <li>
 Clear roles &amp; responsibilities defined within the binomial
 </li>
 <li>
 Clear, regular &amp; shared fed back within the binomial &amp; with others KAM / Cat Man
 </li>
 </ul>
 
 Act as a Subject Matter Expert for other eRetailers (Click-n-Mortars) if not directly in charge of those accounts
 
 
 Deliver incremental contribution using incentives, initiatives, commitment programs and marketing activities
 
 
 Monitor and report weekly/monthly to the E-commerce Sales Manager
 
 <ul>
 <li>
 Inform regularly all services (IKAM ,Sales team, Sales Administration, Supply Chain , Finance, Marketing)
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 
 D
 
 egree in Commerce, Marketing or Business Administration,
 </li>
 <li>
 At least 3-5 years of experience in on-line sales and digital marketing as part of a consumer product company,
 </li>
 <li>
 Excellent communication skills in English,
 </li>
 <li>
 Good trade knowledge of his/her environment (competition, brands, innovation, digital breakthrough)
 </li>
 <li>
 Advanced level of MS Office Applications,
 </li>
 <li>
 Excellent communication, negotiation, and interpersonal skills
 </li>
 </ul>
 
 
</div>

E-commerce Key Account Manager

<div>
 
 Moneta is looking for an &ldquo;E-commerce Business Activation Manager&rdquo; for our global business partner.
 
 
 
 
 
 Be the Expert and main Point of Contact on all eRetailer related subjects, in collaboration with Marketing and Sales teams;
 
 <ul>
 <li>
 Be an expert of online practices on his/her categories and the &ldquo;Ambassador&rdquo; of E Commerce business model amongst local teams (both Marketing &amp; Sales)
 </li>
 <li>
 Work closely with the E-Category Manager at Continent level, in deploying and executing local E-Cat Man &amp; E-Commerce Activations
 </li>
 <li>
 Facilitate customer relationships on all digital/E-Commerce topics, working closely with E-KAMs (Pure Players and Click&amp;Mortar) and Digital Managers to define customer action plans
 </li>
 <li>
 Develop employees awareness with regular meetings and trainings on retail media.
 </li>
 </ul>
 
 
 
 
 Drive and pilot specific e-commerce shopper activation plan to exploit market and customer opportunities with specific pure-players and click &amp; mortar customer, using the following levers:
 
 <ul>
 <li>
 Define specific E-commerce assortment based on in-depth analysis of both shopper&rsquo;s, market&rsquo;s, and retailer&rsquo;s needs &amp; specifities, in strong collaboration with local Marketing teams and BUs
 </li>
 <li>
 Monitor closely our positions in terms of assortment in our main retailers&rsquo; websites
 </li>
 <li>
 Pilot and Monitor perfect execution in our Level of Services (in-stock performances, supply chain efficiency&hellip;)
 </li>
 <li>
 Collaborate on categories online sales&rsquo; level and associated margins, with KAM
 </li>
 <li>
 Define and implement specific promotional and communication activations in our e-commerce partners websites (through retail media operations)
 </li>
 <li>
 Be a &ldquo;guardian&rdquo; of Content execution in the e-retail landscape
 </li>
 <li>
 Deploy and manage Content push solutions to our main online retailers
 </li>
 <li>
 Be the main point of contact as regards to Online Product content to both BUs and Continent teams
 </li>
 <li>
 Initiate and manage local E-Cat Man initiatives, in line with EMEA guidelines, and focused on key online players and key categories
 </li>
 <li>
 Accelerate the deployement of our E-merchandising recommendations and E-Cat Man tools (product finders), based on our key Category Strategic objectives (CAP)
 </li>
 <li>
 Assist local Category Managers in in-store digitalization initiatives to enrich shopping experience at POS level (implementation of tablets, new digitalized POS materials, virtual or augmented reality, etc..)
 </li>
 </ul>
 
 
 
 
 Analyse and Provide Insights on Key Online/E-Commerce Data &amp; Metrics:
 
 <ul>
 <li>
 Work closely with local Data Analyst (if present) to understand performance on our main online KPIs, and derive action plans
 </li>
 <li>
 Gain a full understanding on our E-retailer&rsquo;s business models, main specificities/ways of working and Promo/Communication means
 </li>
 <li>
 Define, with eKam/CatMan, the eRetail media strategy supporting the development of our on-line market share.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Marketing Master or related degree,
 </li>
 <li>
 10 years experience as category manager/product manager/ecommerce manager in a online environment
 </li>
 <li>
 Expert of online practices,
 </li>
 <li>
 Track record of success in building e-commerce activation plan, showing commercial wins,
 </li>
 <li>
 Global vision but adopting a customer-oriented attitude,
 </li>
 <li>
 Data crunching &amp; Analytical skills (strong command of MS Office Suite, especially XLS)
 </li>
 </ul>
</div>

E-commerce Business Activation Manager

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MONETA İnsan Kaynakları & Yönetim Danışmanlık

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E-commerce Key Account Manager

E-commerce Business Activation Manager