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Mount Zion Offroad

Digital Content Creator &amp; Marketing CoordinatorMount Zion Offroad &ndash; York, PAMount Zion Offroad is Pennsylvania&rsquo;s premier Jeep, truck, and 4x4 shop&mdash;specializing in performance upgrades, custom builds, fabrication, and off-road solutions. We&rsquo;re looking for a passionate, highly creative, and strategically minded Digital Content Creator &amp; Marketing Coordinator to elevate our brand, tell authentic stories, grow our community, and expand our digital footprint across all platforms.Job ResponsibilitiesContent Planning &amp; Strategy<ul><li>Plan and execute both long-form and short-form content across social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn).</li><li>Conduct content strategy brainstorming sessions with the service and management teams to align messaging with current builds, promotions, and business goals.</li><li>Develop content that tells compelling stories aligned with the stylistic voice, personality, and culture of Mount Zion Offroad.</li></ul>Content Creation &amp; Media Production<ul><li>Capture, edit, and produce engaging photos, video, motion graphics, and graphic design content that highlights builds, services, events, and the off-road lifestyle.</li><li>Attend, film, and photograph company outings, rides, events, and industry shows for promotional use.</li><li>Develop branding assets, promotional materials, and occasional merchandise designs.</li><li>Manage and grow our presence through Meta Business Suite, TikTok, YouTube Studio, and other relevant platforms.</li></ul>Campaigns, Advertising &amp; Reporting<ul><li>Create and manage paid advertising campaigns on Meta, Google, and other platforms as needed.</li><li>Conduct monthly corporate marketing reports, including audience metrics, performance analytics, and viewership trends.</li><li>Complete weekly labor reports related to marketing workload and project completion.</li><li>Create and execute marketing campaigns that increase brand awareness, community engagement, and lead generation.</li></ul>Website, SEO &amp; CRM<ul><li>Maintain and update the Mount Zion Offroad website with fresh content, promotions, project features, and landing pages.</li><li>Implement SEO best practices to improve search visibility and organic traffic.</li><li>Use CRM tools to track leads, customer engagement, and campaign performance.</li></ul>Partnerships &amp; B2B Development<ul><li>Pursue and strengthen B2B relationships with parts vendors, manufacturers, and industry partners.</li><li>Collaborate to create branded content such as install videos, product reviews, walkthroughs, and promotional showcases.</li></ul>Brand Representation<ul><li>Serve as a creative voice and on-camera presence for content.</li><li>Represent the Mount Zion Offroad brand with authenticity and professionalism.</li></ul>General Duties<ul><li>Assist with marketing-related errands, shop coverage needs, or miscellaneous tasks that support the marketing and service departments.</li></ul>Ideal Candidate QualificationsProfessional Skills<ul><li>Strong background in storytelling, branding, and visual communication.</li><li>Experience in graphic design, motion graphics, video editing, and content production.</li><li>Capable of managing multiple projects simultaneously, meeting deadlines, and staying organized.</li><li>Experience using Meta Business Suite, analytics dashboards, and content scheduling tools.</li><li>Strong written and verbal communication skills.</li><li>Basic experience with CAD software such as SolidWorks or Fusion (bonus).</li><li>Familiarity with SEO strategy, CRM tools, and digital marketing fundamentals.</li></ul>Personal Traits<ul><li>Passionate automotive/off-road enthusiast with curiosity for the aftermarket industry.</li><li>Creative, self-driven, and eager to bring ideas to life.</li><li>Comfortable being both behind and in front of the camera.</li><li>Detail-oriented with a keen sense for emerging trends, storytelling, and visual style.</li></ul>Expected Weekly Workload OutputTo maintain a consistent and engaging content flow, the ideal candidate can produce:<ul><li>4&ndash;6 Stories per day (Instagram, TikTok, Facebook)</li><li>3 Reels/Shorts per week (Instagram, TikTok, Facebook, YouTube, LinkedIn)</li><li>2 Horizontal long-form videos per month (YouTube)</li></ul>This workload ensures steady growth, community engagement, and lead generation.Why Join Mount Zion Offroad?<ul><li>Work with a passionate team in the off-road and performance industry.</li></ul>Ideal Candidate Qualifications<ul><li>Bachelor&rsquo;s degree in Media Arts, Marketing, Communications, Digital Media, or a related field (or equivalent professional experience).</li><li>Strong background in storytelling, branding, and visual communication.</li><li>Experience in graphic design, motion graphics, video editing, color grading, audio mastering and content production.</li><li>Capable of planning and executing short-form and long-form content strategies.</li><li>Ability to handle multiple projects simultaneously while meeting deadlines.</li><li>Experience with Meta Business Suite, analytics dashboards, and content scheduling tools.</li><li>Strong written and verbal communication skills.</li><li>Familiarity with SEO, CRM systems, and website management.</li><li>Basic experience with CAD software such as SolidWorks or Fusion (bonus).</li><li>Automotive enthusiasm and understanding of the off-road or aftermarket industry is a major plus.</li><li>Comfortable being both behind and in front of the camera.</li><li>Familiarity with wireless microphones, gimbal, basic drone operation.</li><li>Creative, self-motivated, and detail-oriented with a strong sense for storytelling and visual style.</li></ul>If you&rsquo;re ready to roll up your sleeves and turn automotive passion, creativity, and storytelling into a career, we&rsquo;d love to hear from you!Job Type: Full-timePay: $30.00 - $35.00 per hourExpected hours: 40 per weekBenefits:<ul><li>Employee discount</li><li>Paid time off</li><li>Retirement plan</li></ul>Work Location: In person

Digital Content Creator & Marketing Coordinator

Join Mount Zion Offroad and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Mount Zion Offroad

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Digital Content Creator & Marketing Coordinator