Qureos Mentor

Movado Group, Inc

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 We are seeking a strategic and data-driven
 
 Digital Marketing Specialist &ndash; E-commerce
 
 to lead digital marketing initiatives that grow our 3rd Party E-commerce Sales. This role will not only be responsible for developing and executing performance marketing strategies and optimizing the campaigns for the end consumer but also planning and execution of brand awareness campaigns with the goal of driving qualified traffic to our products through various digital channels.
 
 
 The ideal candidate will have a deep understanding of e-commerce buying behaviour in the Middle East, digital marketing tools, and e-commerce platforms, with a proven track record of delivering measurable results.
 
 
 
 Key Responsibilities
 
 
 
 
 Digital Marketing Strategy &amp; Execution
 
 
 
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 Develop and execute marketing strategies aligned with business goals (sales, visibility, new product launches, etc.).
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 Develop and manage digital and offline marketing campaigns across e-commerce customers &ndash; including but not limited to, paid media, SEO, social, on-site, CRM.
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 Choose the appropriate ad types: Sponsored Products (individual product ads)/ Sponsored Brands (brand + product carousel)/ Sponsored Display (retargeting and competitor targeting)
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 Define targeting approach: manual vs. automatic, broad/phrase/exact match, product targeting, etc.
 
 
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 Content &amp; Campaign Management
 
 
 
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 Work with creative and content teams to develop brand pages, product guides.
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 Ensure the online catalog is accurate, up-to-date, and merchandised for end consumer needs
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 Perform in-depth keyword research using tools provided by customers; identify high-intent, high-converting search terms.
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 Optimize product listings with relevant keywords for organic and paid synergy.
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 Structure campaigns properly by product type, match type, or goals.
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 Continuously optimize campaigns: Adjust bids based on performance (ACoS, ROAS, CPC); Pause low-performing keywords or SKUs; Increase bids on top performers; Add negative keywords to reduce wasted spend.
 
 
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 Analytics &amp; Reporting
 
 
 
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 Track and analyse key metrics such as traffic sources, conversion rates, customer acquisition cost (CAC), and ROI.
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 Generate regular performance reports and use data insights to continuously optimize marketing campaigns.
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 Monitor competitive landscape and digital trends to stay ahead of B2B e-commerce innovations.
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 Track key performance metrics: ACoS (Advertising Cost of Sales); ROAS (Return on Ad Spend); CTR (Click-Through Rate); CVR (Conversion Rate) vs targets.
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 Generate weekly/monthly reports to evaluate campaign health and ROI. Additional KPIs to track: Increased sales from paid traffic, Improved CTR and conversion rate, Growth in visibility and impressions, Ads&rsquo; impact on total sales.
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 Identify trends, opportunities, and areas to cut waste or scale.
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 Use performance data to iterate and improve ad creatives and strategy.
 
 
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 Budget Management
 
 
 
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 Allocate and manage advertising budgets across campaigns and product categories.
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 Monitor daily spend to avoid overspending and maintain profitability.
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 Adjust budget allocation based on product seasonality, inventory, or lifecycle stage.
 
 
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 Cross-functional Collaboration
 
 
 
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 Collaborate with sales manager and customers&rsquo; marketing teams on monthly, quarterly and seasonal marketing plans.
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 Obtain regular approvals from brand marketing principals on brand campaigns
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 Partner with B2B customers&rsquo; marketing teams as needed in campaign creation and execution.
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 Work closely with E-commerce/Sales Managers to align ads with pricing, promotions, and inventory.
 
 
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 Qualifications
 
 
 
 
 Education &amp; Experience
 
 
 
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 Master&rsquo;s degree in marketing or business.
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 4&ndash;6 years of digital marketing experience, with at least 2-4 years focused on B2B or e-commerce.
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 Experience with B2B e-commerce customers (e.g., Amazon, Namshi, Noon).
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 Extensive experience within digital advertising with Amazon.
 
 
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 Skills &amp; Competencies
 
 
 
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 Proficiency with Amazon advertising tools &ndash; including running campaigns and invoicing.
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 Excellent copywriting, communication, and project management skills.
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 Data-driven mindset with the ability to draw actionable insights from complex data.
 
 
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 Preferred Qualifications
 
 
 
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 Experience with account-based marketing (ABM) strategies.
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 Familiarity with wholesale pricing structures, purchase workflows, and B2B order management systems.
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 Experience with hands-on management of digital budgets
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 Knowledge of B2B marketplaces (e.g., Amazon, Namshi, Noon) is a plus.
 
 
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 Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
 
 
 
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Digital Marketing Specialist – E-commerce

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 About The Role
 
 
 
 As a Digital Marketing Coordinator &ndash; Content, you will support the Amazon EU team in creating, optimizing, and managing brand content across marketplaces. You&rsquo;ll work closely with cross-functional teams in Europe to ensure brand consistency, premium presentation, and conversion-driven storytelling across our Tommy Hilfiger, HUGO BOSS, and Lacoste brand portfolios. This role is ideal for someone detail-oriented and creative, with a strong understanding of Amazon Vendor Central, Brand Stores, and A+ content, and a passion for fashion and e-commerce storytelling.
 
 
 
 Key Responsibilities
 
 
 
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 Manage and update product detail pages (PDPs) across Amazon EU marketplaces.
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 Optimize titles, bullet points, and product descriptions for SEO and conversion performance.
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 Coordinate with design and brand teams to create and upload A+ content, Brand Stories, and Brand Store modules.
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 Ensure content accuracy, brand tone, and visual consistency across all marketplaces.
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 Monitor and report on content performance metrics (conversion rates, keyword ranking).
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 Support new collection launches, ensuring timely activation of all content assets.
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 Collaborate with the campaign team to align PDP messaging with advertising initiatives and assets
 
 
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 Requirements
 
 
 
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 1&ndash;2 years of experience managing Amazon content (Vendor Central or Seller Central).
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 Solid understanding of A+ Content, Brand Stores, and Amazon SEO.
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 Experience with Excel-based catalog management, keyword optimization, and content QA.
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 Eye for detail and design consistency, with sensitivity to premium fashion brand tone.
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 Excellent English communication skills; knowledge of EU languages is a plus.
 
 
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 Preferred Background
 
 
 
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 Experience in fashion, watches, or jewelry categories.
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 Exposure to EU marketplace operations (content localization or catalog management).
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 Familiarity with Adobe package
 
 
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 Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
 
 
 
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Digital Marketing Coordinator - Content

Join Movado Group, Inc and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Movado Group, Inc

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Digital Marketing Specialist – E-commerce

Digital Marketing Coordinator - Content