Qureos Mentor

Nestlé Nespresso SA

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 POSITION SNAPSHOT
 
 
 
 
 Company:
 
 Nespresso UAE
 
 
 
 Location:
 
 Dubai, UAE
 
 
 
 Reports to:
 
 Marketing Manager
 
 
 
 Grade:
 
 J_GEN
 
 
 
 Position Summary
 
 
 
 As the Product Marketing &amp; Activations Specialist (B2C), you will own and manage the end-to-end product portfolio across Coffee, Machines, Accessories, and Services, ensuring global innovations, launches, and thematic campaigns are successfully translated into impactful local market execution. Working cross-functionally with Marketing, Commercial, Retail, eBusiness, Supply Chain, and regional stakeholders, you will drive portfolio performance, deliver best-in-class product launches, and ensure excellence in execution. This role plays a pivotal part in shaping the local product strategy, identifying growth opportunities, and bringing the Nespresso brand experience to life for consumers.
 
 
 
 A DAY IN THE LIFE &hellip;
 
 
 
 
 
 Own and manage the B2C product category and portfolio
 
 
 
 
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 Localize and implement the product strategy and commercial value proposition (including new products/services).
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 Manage the portfolio of the attributed categories (coffee, machines, accessories and services).
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 Review portfolio performance continuously to understand and lead possible optimizations including promotion, pricing, portfolio rationalization, competitive monitoring and impact, with support from Data &amp; Insights.
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 Lead deep dives on market trends and competitive developments for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data &amp; Insights.
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 Be accountable for Product Forecast Accuracy together with the CE&amp;I and Operations/SC team.
 
 
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 </ul>
 
 
 Translate and implement global product launches &amp; themes to market needs
 
 
 
 
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 <li>
 Lead the planning and execution of all permanent and non-permanent launches in the area of coffee, machines, accessories and services, incorporating departmental expertise and involving key stakeholders across the local organization and touchpoints.
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 Plan and initiate market-specific local initiatives.
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 Ensure continuous improvement through leading pre- and post-evaluations of product launches and themes.
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 Support the development of commercial strategy with key account managers and key commercial contacts/channels (machine partners, trade partners, etc.).
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 Develop sales support tools for account managers and sales teams.
 
 
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 </ul>
 
 
 People, Project &amp; Performance Management
 
 
 
 
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 Co-define (with marketing peers) and drive the right initiatives to achieve category business results.
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 Manage and monitor the budget within the sub-department.
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 Drive improvements and efficiencies in the organization by collaborating with other departments.
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 Drive the MBP cycle in the market together with commercial and channel teams.
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 Build a strong multifunctional network where peers can collaborate effectively and understand each other's contribution towards shared project goals and purpose.
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 Set project timelines, deliverables and performance goals that provide a clear line of sight to the organization.
 
 
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 </ul>
 
 What Will Make You Successful&hellip;
 
 
 
 <ul>
 <li>
 University degree or equivalent in Marketing or Commercial.
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 <li>
 At least 5 years' experience as a Product and/or Brand Specialist, preferably in a Direct-to-Consumer (D2C) and/or Retail business.
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 Experience working with Retail and Trade teams/partners is highly preferred, given the nature of this role's stakeholder base.
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 Worked for an organization with leading brands and a strong commercial mindset.
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 <li>
 Experience in project management of complex projects.
 
 
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 </ul>
 #Nespresso
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Product Marketing & Activations Specialist (B2C)

Join Nestlé Nespresso SA and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Nestlé Nespresso SA

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Product Marketing & Activations Specialist (B2C)