Qureos Mentor

NOMAD LANE

<div>Nomad Lane is seeking an experienced and results-driven marketing leader to drive the next chapter of Nomad Lane&rsquo;s growth and brand evolution, while executing 360&deg; integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and e-commerce optimization.
The ideal candidate will blend creative brand-building expertise with analytical, data-driven performance marketing skills. They will manage core D2C marketing channels, oversee and allocate budgets, and collaborate closely with leadership and cross-functional teams to achieve ambitious business goals.
While fractional and contracted, this role is expected to be heavily executional and hands-on in nature, directly managing multiple channels, agencies and team members. We expect the role to require approximately 20 hours per week.
This role reports directly to the Miami-based co-founders and is open to candidates across North America in a remote capacity.
Responsibilities:<ul>
<li>Lead Nomad Lane&rsquo;&rsquo;s performance marketing efforts across all acquisition, remarketing and retention, while defining and executing across a strategy that aligns with the company&rsquo;s strategic objectives and profitable growth trajectory.</li>
<li>Own brand marketing execution and collaborate closely with the Product team to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives.</li>
<li>Manage marketing budget; including forecasting and regular reporting.</li>
<li>Plan, execute and report on a 360&deg;, full-funnel approach to paid, owned and earned channels including, but not limited to, Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and other relevant channels.</li>
<li>Manage the marketing and content calendars, overseeing owned channels and lifecycle marketing activities, as well as email, SMS, editorial content and social media.</li>
<li>Oversee and optimize performance marketing campaigns with a strong focus on acquisition, retention, CPA, ROAS, and overall ROI.</li>
<li>Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution.</li>
<li>Collaborate with product team and digital/development partners on e-commerce priorities, site performance, KPIs, CRO, and testing.</li>
<li>Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Nomad Lane on the leading edge of marketing innovation where appropriate.</li>
<li>Own relationship with performance marketing agency and marketing technology platform partners.</li>
<li>Own and optimize the e-commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates.</li>
</ul>Requirements<ul>
<li>6+ years of relevant marketing experience with proven leadership in digital and e-commerce marketing roles.</li>
<li>Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value.</li>
<li>Strong proficiency with marketing analytics tools (e.g., Meta, Google Analytics, Klaviyo, Shopify ecosystem).</li>
<li>Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fast-paced environment.</li>
<li>Proven experience managing budgets, forecasting, and reporting to senior leadership.</li>
<li>A creative thinker with strong problem-solving skills and the ability to translate insights into actionable strategies.</li>
<li>Excellent communication and leadership abilities, capable of influencing cross-functional teams and senior management.</li>
Hands-on approach with a willingness to engage deeply in tactical execution when necessary. 
<li>
</li></ul>Benefits<ul>
<li>Flexible working hours, fully remote
</li><li>Real ownership in shaping the brand and growth strategy
</li><li>Close collaboration with founders
</li><li>Potential to expand into a long-term role</li></ul></div>

Fractional Director of Marketing & E-commerce

Join NOMAD LANE and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

NOMAD LANE

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Fractional Director of Marketing & E-commerce