Qureos Mentor

North Oaks Health System

<div>Status: Full Time
Shift: M-F 8-5
Exempt: Yes
Summary: 
 
The Marketing Operations Coordinator plays a key role in supporting North Oaks&rsquo; marketing and communications initiatives by ensuring campaigns, events, and media efforts are executed efficiently and measured effectively. This position is responsible for coordinating events, tracking and reporting campaign performance, and assisting with media planning and buying to maximize ROI. The ideal candidate should have expert interpersonal and communication skills and be highly organized, attentive to details, and able to work on multiple projects at once.
This position reports to the Director of Marketing, Communications, and Digital Strategies. 
Other information: 
 
<ul><li>Bachelor&rsquo;s degree in marketing, communications, business, or equivalent experience in a professional setting in a marketing environment.
</li><li>2+ years of experience in marketing operations, event planning, or related role.
</li><li>Proficiency in MS Office required: Word, Excel and PowerPoint.
</li></ul><ul><li>Ability to multi-task in a fast-paced, deadline driven environment.
</li></ul><ul><li>Savvy communication skills with internal teams, clients, and outside partners/vendors.
</li></ul><ul><li>Reliable, professional, assertive, and extremely organized with keen attention to detail.
</li></ul><ul><li>Ability to plan and prioritize deliverables and resources working across projects, based on scope of work and project goals.
</li></ul><ul><li>Excellent people and communication skills are a must. Ability to work collaboratively with clinical and clinical support staff.
</li></ul>Responsibilities: 
 
Responsibilities:
1. Build and maintain relationships with all media vendors.
2. Work with media vendors to determine ad placement.
<div><ul><li><div><ul><li>Plan and maintain media budget for the department.
</li></ul></div></li></ul></div>3. Gather information and examine buying trends to develop successful marketing plans.
<div><ul><li><div><ul><li>Analyze competitive market strategies by examining the trends, markets, and products they have in common.
</li></ul><ul><li>Collect business intelligence data from industry reports or purchased sources to delimit trends and to measure the impact of competitors&rsquo; marketing activities.
</li></ul></div></li></ul></div>4. Ensure media schedules and invoices are accurate and reconciled.
5. Assist with light copywriting and editing.
6. Track campaigns and prepare performance analysis reports.
7. Maintain marketing file for compliance/HIPPA regulations.
8. Plan and execute organization events including but not limited to grand openings, symposiums, internal celebrations, community events, health fairs, etc.
9. Coordinate with vendors, venues, and internal stakeholders to ensure seamless event delivery.
10. Manage event timelines, budgets, and post-event follow up, including evaluations and ROI measurement.
11. Assist with other marketing initiatives as needed to support organizational goals.
12. Manage multiple projects effectively and accurately while adhering to established deadlines.
13. May be required to occasionally drive as part of job duties.
14. Performs all other duties as required or directed.</div>

MARKETING OPERATIONS COORDINATOR - MARKETING

<div>Status: Full Time
Shift: M-F 8-5
Exempt: Yes
Summary: 
 
The Digital Marketing Specialist helps create, plan, and implement North Oaks Health System&rsquo;s enterprise-wide digital marketing strategy &ndash; building the brand and generating inbound traffic through engaging, comprehensive, and up-to-date web content, images, and social media with the goal of generating consumer awareness, knowledge of services, and ultimately, patient acquisition and retention.
The Digital Marketing Specialist is responsible for working cooperatively with the Business Development, Communications, Digital Media Specialist, and Creative Manager and other health system stakeholders to maintain creative brand standards across all platforms in support of the mission and goals of North Oaks Health System.
The individual should have a solid understanding of web standards and best practices and proven experience with digital marketing platforms and strategies in addition to having a passion for social media and a flair for creating engaging copy and content. The Digital Marketing Strategist should be a hardworking and highly motivated self-starter with an aptitude for organization, prioritization, and communication. This individual will be accountable for digital campaign coordination, email marketing execution, social property management, and presentation of digital platform performance. Of particular importance, this individual will create and manage a digital production schedule and content calendar and will develop an audit calendar to ensure that web content and images remain up to date and compelling.
This position reports to the Manager of Marketing, Communications, and Digital Strategies. 
Other information: 
 
<ul><li>Bachelor&rsquo;s degree in related discipline, such as computer science, information technology, communications, marketing or a related field.
</li></ul><ul><li>Two to three (2-3) years of digital and social media experience, or an equivalent combination of education and experience.
</li></ul><ul><li>Ability to multi-task in a fast-paced, deadline driven environment.
</li></ul><ul><li>Savvy communication skills with internal teams, clients, and outside partners/vendors.
</li></ul><ul><li>Reliable, professional, assertive, and extremely organized with keen attention to detail.
</li></ul><ul><li>Experience in using content management systems (i.e., WordPress, Drupal, etc.).
</li></ul><ul><li>Working knowledge of all social media management platforms.
</li></ul><ul><li>Experience using digital analytics and reporting tools is a plus.
</li></ul><ul><li>Understanding of marketing automation tools.
</li></ul><ul><li>Proficient with Microsoft Word, Excel, and PowerPoint.
</li></ul><ul><li>Demonstrated strong written, verbal communication, and presentation skills.
</li></ul><ul><li>Aptitude for market research, analysis, and campaign evaluation with the ability to translate quantitative information into creative strategies.
</li></ul><ul><li>Ability to plan and prioritize deliverables and resources working across projects, based on scope of work and project goals.
</li></ul><ul><li>Excellent people and communication skills are a must. Ability to work collaboratively with clinical and clinical support staff.
</li></ul>Responsibilities: 
 
Responsibilities:
1. Assists in the development and implementation of innovative creative strategies to support business development initiatives for digital media (including website and social media).
2. Collaborates with both the Manager and Director of Marketing, Communications &amp; Digital Strategies and others to establish and maintain production standards for digital media. Works with vendors as necessary to implement standards.
3. Participates in the strategy, execution, analysis, and optimization of North Oaks&rsquo; digital marketing programs and campaigns, coordinating online activities and social media to maximize campaign goals and objectives
4. Writes, manages, and publishes content for email, website, and social media platforms, ensuring consistency and accuracy of content.
5. Provides digital performance reporting and insightful analysis to drive greater audience engagement.
6. Designs online formats for existing health system information to be published via digital media and writes, manages, and publishes content for social media.
7. Monitors social networking sites and interacts with customers, moderating online conversations, and sparking discussion in a positive manner.
8. Works with the Creative Services Manager and other team members to develop digital pieces, including but not limited to graphics, photography, video, and audio assets.
9. Remains up to date with current and evolving trends in healthcare marketing and makes recommendations for inclusion in North Oaks&rsquo; business development strategies.
10. Assists in the development and maintenance of the hospital&rsquo;s intranet (OakLink) homepage to support internal brand management and to ensure effective use.
11. Works with Human Resources, Education, and Physician Services to provide
information on digital media to maintain brand standards and supports their social media strategies.
12. Manages multiple projects effectively and accurately while adhering to established deadlines.
13. Provides prompt, proficient, and professional assistance.
14. Liaises with digital marketing vendors as needed.
15. Assists with other department functions (i.e., event management and representation, developing meeting notes and follow-up, etc.).
16. Maintains knowledge of healthcare industry news and emerging digital media and social media trends.
17. Adheres to established health system and departmental policies and procedures.
18. Follows North Oaks Health System&rsquo;s compliance programs and all federal and state regulatory guidelines.
19. May be required to occasionally drive as part of job duties.
20. Performs all other duties as required or directed.</div>

DIGITAL MARKETING SPECIALIST - MARKETING

Join North Oaks Health System and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

North Oaks Health System

ABOUT_COMPANY

MARKETING OPERATIONS COORDINATOR - MARKETING

DIGITAL MARKETING SPECIALIST - MARKETING