Novartis

Summary

Responsible for the entire email campaign deployment process including subscriber segmentation, test sends, preparing the final subscriber list, and scheduling the deployment. Reviews emails to ensure accurate coding, appropriate audience targeting, and alignment with campaign goals as outlined in the CRF. This meticulous approach ensures effective and targeted email marketing campaigns.

About the Role

Senior Analyst, Deployment Specialist

Location – Hyderabad #LI Hybrid

Major accountabilities:

• Supports the Customer in deploying email campaigns and related landing pages.
• Manages subscriber data imports, segmentation, and preparing Proof Data Extensions.
• Build journeys and configure deployment schedules.
• Validate segmentation and provide MAP audit samples for approval.
• In deployment setup, ensure accurate DE configurations, confirm counts with validation reports from MDS team, and monitor both post-deployment and ongoing sends, troubleshooting with the CEP team as needed.
• Ensures accurate ingestion of content and metadata matrices, whether manually or through Auto-matrix (Automated processes).
• Collaborate with QA Specialists to review and validate the quality and success of email campaigns.
• Co-ordinates with various teams across various time zones. Guide Analyst, Deployment Specialists in the team

Essential Requirements:

• Overall, 8+ years of hands-on experience in SFMC Campaign Operations with Email Specialist certification required. Additional certifications like Admin or Developer are a plus.

Minimum Experience:

• Strong understanding of data platforms, Salesforce integrations, and evolving data landscapes.
• Proficiency in Salesforce Marketing Cloud modules, including Automation Studio, Journey Builder, Contact Builder, Data Extensions, SMS, Web Studio, AMP script, HTML, CSS, and JavaScript.
• Knowledge of omni-channel customer journeys, segmentation, QA, CDP, and Marketing Cloud Intelligence for data management and analytics.
• Strong analytical, problem-solving, communication, and collaboration skills.
• Ability to manage multiple projects and deliver effectively under tight deadlines.
• Familiarity with GDPR, data protection regulations, marketing automation tools, and analytics platforms.
• Understanding of pharmaceutical commercial data, matrix working environments, and adaptability to emerging technologies such as Gen AI and Agentic AI.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

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Division

US

Business Unit

Marketing

Location

India

Site

Hyderabad (Office)

Company / Legal Entity

IN10 (FCRS = IN010) Novartis Healthcare Private Limited

Functional Area

Marketing

Job Type

Full time

Employment Type

Regular

Shift Work

No

Accessibility and accommodation

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.