Qureos Mentor

NSDA INDIA PRIVATE LIMITED

Job Title: SEO &amp; WordPress E-commerce Developer (with Paid Media Focus)Job SummaryWe are seeking a highly skilled and results-driven individual to manage and enhance our online presence through a combination of website development, Search Engine Optimization (SEO), and e-commerce growth strategies, with a focus on paid advertising channels like Facebook and Instagram Ads. The ideal candidate is a technical problem-solver with a strong grasp of digital marketing, specifically within the e-commerce space.Key Responsibilities1. WordPress &amp; E-commerce Development<ul><li>Website Management: Design, develop, and maintain high-performing, secure, and responsive WordPress websites, with a primary focus on the WooCommerce platform.</li><li>Technical Implementation: Write clean, well-documented code (HTML, CSS, JavaScript, PHP) for custom themes, plugins, and functionality to meet business requirements.</li><li>Optimization: Continuously optimize site speed, Core Web Vitals, and overall performance for an optimal user experience (UX) and conversion rate.</li><li>Integration: Manage and integrate third-party services, APIs, payment gateways, and essential e-commerce plugins.</li><li>Maintenance &amp; Security: Perform regular website backups, security checks, and platform/plugin updates to ensure optimal uptime and security.</li></ul>2. Search Engine Optimization (SEO)<ul><li>Technical SEO: Conduct regular technical SEO audits (crawlability, indexation, site architecture, structured data/Schema Markup) and collaborate with development to implement fixes.</li><li>On-Page SEO: Optimize all on-page elements, including titles, meta descriptions, headings, and images for targeted e-commerce keywords and conversion.</li><li>Keyword Strategy: Conduct in-depth keyword research for e-commerce products, categories, and supporting content (blog) to identify growth opportunities.</li><li>Monitoring &amp; Reporting: Use tools (e.g., Google Analytics, Google Search Console, SEMrush/Ahrefs) to track SEO performance, analyze traffic, rankings, and conversions, and provide actionable insights.</li><li>Content Collaboration: Work with the content team to ensure all new product and blog content is fully optimized for search intent and SEO best practices.</li></ul>3. Paid Media (Facebook &amp; E-commerce Ads)<ul><li>Ad Platform Management: Set up, manage, and optimize advertising campaigns primarily on Facebook and Instagram Ads (Meta Ads Manager) to drive e-commerce sales and ROI.</li><li>Pixel &amp; Tracking: Ensure the Facebook Pixel, Conversion API, and other necessary tracking tools are correctly implemented on the WordPress/WooCommerce site for accurate campaign measurement and optimization.</li><li>Audience Strategy: Develop and manage effective audience targeting strategies, including custom audiences, lookalike audiences, and re-marketing campaigns.</li><li>A/B Testing: Design and execute A/B tests on ad creatives, copy, targeting, and landing pages to continuously improve campaign performance.</li><li>Budget Management: Monitor ad spend daily, adjust bids, and manage campaign budgets to meet key performance indicators (KPIs) for Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).</li></ul>Required Skills &amp; Qualifications<ul><li>Proven Experience: [X] years of demonstrable experience in WordPress Development, specifically with WooCommerce for e-commerce.</li><li>Technical Proficiency: Strong proficiency in HTML, CSS, JavaScript, and PHP. Experience with theme customization and building custom WordPress functionality.</li><li>SEO Expertise: In-depth knowledge of technical, on-page, and off-page SEO best practices and ability to translate data into optimization strategies.</li><li>Paid Media Knowledge: Solid working knowledge of managing and optimizing campaigns in Meta Ads Manager (Facebook/Instagram Ads), including setting up and troubleshooting the Facebook Pixel.</li><li>E-commerce Focused: Deep understanding of the e-commerce sales funnel, conversion rate optimization (CRO), and user experience (UX) on online stores.</li><li>Analytics Tools: Proficiency with Google Analytics, Google Search Console, and at least one major SEO tool (SEMrush, Ahrefs, Moz, etc.).</li><li>Problem-Solver: Excellent troubleshooting and debugging skills across both website development and ad tracking.</li><li>Communication: Strong verbal and written communication skills to articulate technical issues and marketing performance to non-technical stakeholders.</li></ul>Preferred (Bonus) Qualifications<ul><li>Experience with other e-commerce platforms (e.g., Shopify, Magento).</li><li>Experience with other PPC platforms (e.g., Google Ads, Bing Ads).</li><li>Familiarity with Git or other version control systems.</li><li>Certification in a relevant field (e.g., Google Ads, Google Analytics, Yoast SEO).</li></ul>Job Types: Full-time, Permanent, Fresher, Internship Contract length: 12 monthsPay: &#8377;10,770.30 - &#8377;20,000.00 per monthWork Location: In person

SEO Specialist

Join NSDA INDIA PRIVATE LIMITED and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

NSDA INDIA PRIVATE LIMITED

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SEO Specialist