Qureos Mentor

Nykaa

<div>
 
 
 Role: Product Manager II &ndash; Growth
 
 
 
 
 Team:
 
 Product &ndash; Nykaa Beauty
 
 
 
 Reports to:
 
 Director Product, Nykaa Beauty
 
 
 
 
 
 
 About the Role
 
 
 
 We&rsquo;re looking for a
 
 Product Manager 2
 
 to lead
 
 Growth
 
 initiatives at
 
 Nykaa Beauty
 
 , with a strong charter around
 
 New Customer Acquisition, Homepage and mWeb
 
 . This role sits at the intersection of product, marketing, design and data
 
 
 You&rsquo;ll take over critical pods that touch multiple surfaces across app, web, and in app communication channels. You&rsquo;ll work closely with the performance marketing, site, analytics, design, engineering, business teams and leadership to shape and execute our growth roadmap.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. Drive New User Activation &amp; conversion
 
 
 <ul>
 <li>
 Own the
 
 onboarding experience
 
 across platforms; increase signup and registration and provide a high performing first time user experience post install
 </li>
 <li>
 Improve
 
 install-to-purchase conversion
 
 for new users via content, contextual nudges, dynamic offers, and frictionless buying journeys across the funnel for new users
 </li>
 </ul>
 
 
 2. Homepage experience
 
 
 <ul>
 <li>
 Build high performing homepage experiences across different user cohorts as per user objectives to enable discovery of propositions, products, categories, offers and allow users to seamlessly navigate towards them
 </li>
 <li>
 Own Homepage CTR and homepage journey conversion as north stars.
 </li>
 </ul>
 
 
 
 
 
 3. mWeb experience
 
 
 <ul>
 <li>
 Build high performing mobile web experiences that improve the north start of conversion
 </li>
 <li>
 Partner with other PMs and business teams to ensure mWeb user experience and product features are at par with apps
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 At least 4 years of Product Management experience in
 
 consumer internet
 
 or
 
 e-commerce
 
 companies to solve end user problems and growth business objectives
 </li>
 <li>
 Data-first mindset with a strong grip on
 
 metrics, cohort analysis, segmentation, and experimentation
 
 .
 </li>
 <li>
 Comfortable working with
 
 cross-functional teams
 
 including design, engineering, marketing, and analytics.
 </li>
 <li>
 Demonstrable
 
 execution focus
 
 of collaborating with business and engineering stakeholders to deliver key product features
 </li>
 </ul>
 
 
 
 
 
 Good to Have
 
 
 <ul>
 <li>
 Prior experience in beauty/fashion/lifestyle ecommerce or marketplaces.
 </li>
 <li>
 Exposure to
 
 funnel conversion / product led growth / homepage and merchandising experiences
 
 </li>
 <li>
 Strong product craft&mdash;documentation, research, user journeys, verbal and written communication
 </li>
 </ul>
 
 
 
 
 
 Why Join Us
 
 
 
 Nykaa Beauty is India's largest and most loved beauty ecommerce destination. You&rsquo;ll be part of a high-ownership, high-impact product team shaping the product experience for millions of users in the beauty and personal care category. This role gives you the unique opportunity to own growth initiatives end-to-end.
 
 
 
 
 
 
 Note: This is a work from office opportunity
 
 
</div>

Product Manager II

<div>
 
 
 Company Description
 
 
 
 Nykaa is India's largest beauty destination with more than half a million happy customers; not just for their favourite brands but also for advice, updates, expert tips and videos on how to look and feel gorgeous always! With almost 1000+ curated, well priced and 100% genuine brands and 10 lakh products, Nykaa prides itself for offering a comprehensive selection of makeup, skincare, haircare, fragrances, bath and body, luxury and wellness products for women and men.
 
 
 Nykaa currently operates in various verticals: E-commerce, Private Label, Retail and Fashion. Nykaa is headquartered in Mumbai, India and has 8 offices around the country.
 
 
 
 
 
 
 Team Description
 
 
 
 Our Design team crafts exceptional omnichannel shopping experiences for millions of users by combining research and data. We pour all our energies in keeping the result simple and focus on an iterative user-centered design process to develop our products. We're a close-knit group, from a diverse set of backgrounds and cultures.
 
 
 
 
 
 
 Role Description
 
 
 
 At Nykaa, we are in a unique position to change the way people shop for beauty products in the digital and physical world. We are looking for an exceptional UX Designer to help build best-in-class digital experiences for our B2B business. For this role, you will collaborate with product managers, developers, product designers, and creative teams to make sure you gasp their business needs not only to attract their audiences but also continuously enable customer delight in the product. You will be part of core UX team responsible for product growth, conversions, and many other product-business metrics. You will be diving deeper into research for understanding the user behavior and create case studies. You will enable new and innovative ways to indulge users with experiences that simplify their browsing journey and improve the overall product growth metrics. You have to continuously monitor and execute design systems for scaling the product and continuously improve user delight using interaction design. You will be driving a data centric design process in the team and enable data thinking for decision making in design.
 
 
 
 
 
 
 Responsibilities
 
 
 
 &bull; You're actively involved in defining product strategy for growth and innovation, and own performance
 
 
 &bull; Your collaboration skills with product management, engineering and business teams are unparalleled.
 
 
 &bull; Think in terms of design systems and make rational design decisions within a complex company structure.
 
 
 &bull; Come up with hypotheses and conduct experiments using data. Supervise some work of others in your pod
 
 
 &bull; Deliver excellence in a fast-paced environment with short feedback loops.
 
 
 &bull; Finding insights from data and drive data driven design projects
 
 
 
 
 
 
 Requirements
 
 
 
 &bull; Know how to conduct and drive UX Research projects. Advocate for accessibility, usability and innovation within the organization.
 
 
 &bull; You can think through user problems, find solutions, create high-fidelity mockups and interactions by working with engineers to build them.
 
 
 &bull; You look for opportunities to solve problems in innovative ways that are feasible at scale. Enough experience while working/ creating a design system.
 
 
 &bull; You have
 
 at least 5 years
 
 of hands-on work experience in UX design on web, iOS and Android.
 
 
 &bull; Managing multiple design projects and priorities in a fast-paced, iterative environment.
 
 
 &bull; You understand the technical limitations and liberties behind your decisions and are capable of communicating your ideas to stakeholders.
 
 
 &bull; Expert in Figma or any other similar tool for high-fidelity Ul. Understand Data and utilize it in the design process to deliver customer delight.
 
 
 &bull; You have an online portfolio that demonstrates your dedication to design process and interaction design.
 
 
 &bull; You have a Bachelor's Degree or equivalent practical work experience in UX Design.
 
 
 &bull; Work experience that involves atleast 2 live projects in B-2-B industry or relevant e-commerce experience
 
 
 
</div>

Senior Product Designer

<div>
 
 
 
 About Us
 
 
 
 
 
 
 
 Nykaa.com is India's biggest online destination for beauty &amp; personal care. With over 2500+ brands, 5 lakh+ products and delivery all across India, we strive to be the one-stop-shop for a consumer.
 
 
 
 
 
 We launched Nykaa Fashion in 2018, as a curated and managed marketplace with an endeavour to inspire consumers to make fashion and lifestyle choices that best suit them. We have a wide assortment of offerings, across price points, to cater to women, men and children of diverse demographics. Presently, Nykaa Fashion houses 2,000+ brands and over 2 million products across five consumer segments: women, men, kids, tech and home. Within these consumer segments, we merchandise across several categories including western wear, Indian wear, lingerie, footwear, bags, jewellery, accessories, leisurewear, home d&eacute;cor, bath, bed and kitchen in order to cater to the diverse consumers&rsquo; journeys across our platform. We offer a mix of brands across established national brands, international brands, luxury brands, and emerging labels and designers.
 
 
 
 
 
 Apart from retailing, Nykaa strives to provide advice through its various platforms, like the BeautyBook (bi-monthly magazine), Nykaa Network - A community of millions of beauty and fashion enthusiasts across India, Nykaa TV - its YouTube channel which engages an audience of over 1 million.
 
 
 
 
 
 Nykaa&rsquo;s vision and mission is to inspire and enable each person to thrive in their own uniqueness by creating a community and being a trusted source of information and products to cater to every lifestyle need, by giving choice, inspiration, authenticity and convenience to diverse consumers.
 
 
 
 
 
 
 
 Position Name
 
 : Analyst III
 
 
 
 
 
 
 Data in the current business environment is the key for business success. As a senior leader, you will be responsible to convert the immense data that we generate into actionable insights for business and product teams. You should have the ability to challenge the status quo by providing thought leadership, developing team competency, bringing industry best practices and building strong relationships across business and product functions.
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 <ul>
 <li>
 Problem and opportunity assessment
 </li>
 <li>
 Leverage data and voice of customers to understand business and customer problems, emerging customer and competitor trends and areas for product development. Identify, strategize, and prioritise analytics initiatives for quick wins as to fast track mid/long term success
 </li>
 <li>
 High Impact insights and strategic recommendations
 </li>
 <li>
 Define and standardise key performance scorecards with close collaboration with BI
 </li>
 <li>
 Establish frameworks and provide guidance to analysts to derive and share actionable insights including forecast, trend analysis, feature impact and ROI
 </li>
 <li>
 Partner with cross-functional teams to influence roadmap planning and strategic decision-making based on predictive insights and model outputs.
 </li>
 <li>
 Proactively identify opportunities for advanced modelling to solve critical business problems and influence product and marketing strategies.
 </li>
 </ul>
 
 
 
 
 
 
 Capabilities
 
 
 
 
 
 
 <ul>
 <li>
 Excellent problem solving and comprehensive analytical skills - ability to structure ambiguous problem statements, perform detailed analysis and derive crisp insights
 </li>
 <li>
 
 Strong statistical modelling expertise
 
 : Proven hands-on experience in building and validating models including regression, classification, clustering, time-series forecasting, and experimentation (A/B testing frameworks).
 </li>
 <li>
 
 Deep proficiency in Python
 
 for data analysis and modelling (Pandas, NumPy, scikit-learn, statsmodels, etc.); comfort with SQL and basic data engineering practices.
 </li>
 <li>
 Think strategically, exponentially and understand the &lsquo;big picture&rsquo;
 </li>
 <li>
 Strong communication and presentation skills - ability to connect the dots through data, communicate and present with impact to all levels of the organization
 </li>
 <li>
 Intellectual Curiosity - Initiative to dig into the who, why, where, what &amp; how. Curiosity about business and customer behaviour
 </li>
 <li>
 Ability to inspire and motivate teams, understand and apply situational leadership as needed.
 </li>
 <li>
 Solid experience in various tools and technologies - SQL, Excel, Python/R, Clickstream analytics, Tableau (is a plus)
 </li>
 <li>
 Experience of working with e-commerce/consumer tech is a plus
 </li>
 <li>
 Extremely positive &lsquo;Can do&rsquo; attitude which continuously drives you to take initiatives and demonstrate high degree of self motivation
 </li>
 </ul>
 
 
 
 
 
 
 Qualifications
 
 
 
 
 
 
 <ul>
 <li>
 Bachelor's degree in a quantitative field such as Mathematics, Statistics, Economics, Analytics, computer science or related fields
 </li>
 <li>
 6-9 years of experience in data and business analytics with 2+ years of junior-mid analytics leadership experience
 </li>
 </ul>
 
 
</div>

Senior Analyst

<div>
 
 
 Job Overview:
 
 
 
 
 
 
 We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding of customer lifecycle management.
 
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Retention Strategy Development:
 
 
 <ul>
 <li>
 Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement.
 </li>
 <li>
 Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication.
 </li>
 </ul>
 
 
 
 
 
 Campaign Management:
 
 
 <ul>
 <li>
 Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage.
 </li>
 <li>
 Optimize campaigns across email, SMS, push notifications, and in-app messaging.
 </li>
 <li>
 A/B test campaigns to determine what drives the best engagement and retention.
 </li>
 </ul>
 
 
 
 
 
 Data Analysis &amp; Reporting:
 
 
 <ul>
 <li>
 Monitor campaign performance and derive actionable insights using analytics tools.
 </li>
 <li>
 Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels.
 </li>
 </ul>
 
 
 
 
 
 Collaboration:
 
 
 <ul>
 <li>
 Work closely with product, content, and marketing teams to align retention efforts with overall business goals.
 </li>
 <li>
 Partner with the design team to create engaging creatives and messaging.
 </li>
 </ul>
 
 
 
 
 
 Tool Expertise:
 
 
 <ul>
 <li>
 Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns.
 </li>
 <li>
 Stay updated with the latest features of these platforms and implement best practices.
 </li>
 </ul>
 
 
 
 
 
 Customer Insights:
 
 
 <ul>
 <li>
 Gather and interpret customer feedback to improve retention strategies.
 </li>
 <li>
 Identify patterns and trends in customer behavior to predict churn and take proactive measures.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge and Skill / Qualification Requirements:
 
 
 
 
 
 <ul>
 <li>
 1&ndash;3 years of experience in retention marketing or customer lifecycle management.
 </li>
 <li>
 Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.
 </li>
 <li>
 Strong analytical skills and a data-driven mindset.
 </li>
 <li>
 Familiarity with segmentation, A/B testing, and campaign optimization.
 </li>
 <li>
 Excellent communication skills with a focus on creating customer-centric strategies.
 </li>
 </ul>
 
 
</div>

Retention Marketing - Senior Executive - CRM

<div>
 
 
 Role Overview :
 
 
 
 
 
 
 Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the ability to translate customer insights into measurable outcomes.
 
 
 
 
 
 
 
 
 
 Key Responsibilities :
 
 
 
 
 
 
 
 CLM Strategy &amp; Execution
 
 
 <ul>
 <li>
 Design and implement brand/category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try &amp; Buy initiatives to boost acquisition, retention, and loyalty.
 </li>
 <li>
 Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.
 </li>
 <li>
 Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.
 </li>
 <li>
 Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.
 </li>
 </ul>
 
 
 
 
 
 Reporting &amp; Analysis
 
 
 <ul>
 <li>
 Measure and optimise sampling performance to improve conversion rates, repeat purchases, and CLTV (Customer Lifetime Value).
 </li>
 <li>
 Drive actionable insights using sampling conversion data, cohorting, and retargeting intelligence.
 </li>
 <li>
 Track and report on campaign ROI, highlighting opportunities for better targeting and scaling.
 </li>
 <li>
 Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.
 </li>
 </ul>
 
 
 
 
 
 Stakeholder Management
 
 
 <ul>
 <li>
 Work closely with Brand Managers, Key Account Managers, Marketing, Analytics, Site &amp; Product teams to align CLM initiatives with overall business priorities.
 </li>
 <li>
 Act as a key liaison between internal stakeholders and external brand partners to co-create impactful CLM strategies.
 </li>
 <li>
 Ensure timely execution and monitoring of all CLM initiatives by coordinating across functions.
 </li>
 </ul>
 
 
 
 
 
 Process Excellence &amp; Innovation
 
 
 <ul>
 <li>
 Continuously improve processes around sampling and customer lifecycle campaigns to ensure efficiency and scalability.
 </li>
 <li>
 Stay updated with industry best practices in lifecycle marketing, customer engagement, and loyalty management.
 </li>
 <li>
 Experiment with new models of customer engagement (e.g., gamified experiences, targeted loyalty mechanics) to drive innovation
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Qualification, Experience &amp; Skills Required:
 
 
 
 
 
 <ul>
 <li>
 1&ndash;6 years of experience in Customer Lifecycle Management, CRM, Retention Marketing, or Brand Marketing.
 </li>
 <li>
 Strong knowledge of sampling mechanics, loyalty programs, and acquisition funnels.
 </li>
 <li>
 Analytical mindset with proficiency in Excel/SQL/Tableau/Google Analytics or similar tools.
 </li>
 <li>
 Ability to work with large datasets and derive actionable insights.
 </li>
 <li>
 Excellent stakeholder management, project management, and communication skills.
 </li>
 <li>
 Exposure to e-commerce, retail, or beauty/fashion industries preferred.
 </li>
 </ul>
 
 
</div>

Retention Marketing - Senior Executive/Assistant Manager - CLM

<div>
 
 
 About the Role :
 
 
 
 
 
 
 Assistant/Associate Manager &ndash; Social Media to lead and execute the digital content strategy for Beauty or Fashion. This role calls for a beauty/fashion-obsessed, trend-savvy professional who understands the unique DNA of Nykaa's Beauty/Fashion and its audience. You&rsquo;ll be responsible for creating and amplifying content that resonates with our consumers, grows brand presence, and drives engagement across key platforms like Instagram, YouTube, and emerging channels.
 
 
 
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 Content &amp; Social Media Management
 
 <ul>
 <li>
 Develop and execute monthly social media calendars for Beauty/Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments.
 </li>
 <li>
 Build launch communication strategies aligned with Beauty/Fashion&rsquo;s brand ethos and positioning.
 </li>
 <li>
 Schedule and publish posts, reels, and stories using platform tools (Instagram Insights, Socialbakers).
 </li>
 <li>
 Plan and oversee YouTube content for Beauty/Fashion &mdash; from concepting to optimization.
 </li>
 </ul>
 
 
 
 
 Creative Strategy &amp; Innovation
 
 <ul>
 <li>
 Ideate and execute fresh, high-engagement content tailored to Nykaa's audience.
 </li>
 <li>
 Monitor trends, aesthetics, and content formats to keep the brand relevant and aspirational.
 </li>
 <li>
 Collaborate with brand building, design, marketing, and production teams for 360&deg; campaign execution.
 </li>
 </ul>
 
 
 
 
 Campaign Execution &amp; Production
 
 <ul>
 <li>
 Lead the planning and execution of marketing campaigns (product launches, festive drops, collaborations).
 </li>
 <li>
 Manage content shoots &mdash; pre-production (briefing, prop/product planning), production, and post-production.
 </li>
 <li>
 Ensure visual and tonal consistency across all assets.
 </li>
 </ul>
 
 
 
 
 Performance Marketing Support
 
 <ul>
 <li>
 Identify high-performing social assets for boosting to drive reach, engagement, and conversions.
 </li>
 <li>
 Partner with the performance marketing team to align content with growth objectives.
 </li>
 </ul>
 
 
 
 
 Influencer Marketing
 
 <ul>
 <li>
 Manage influencer collaborations for both always-on content and launch campaigns.
 </li>
 <li>
 Ensure influencer outputs are on-brand, legally compliant, and deliver measurable ROI.
 </li>
 </ul>
 
 
 
 
 Analytics, Reporting &amp; Optimization
 
 <ul>
 <li>
 Track platform metrics (impressions, reach, engagement, video views) against KPIs.
 </li>
 <li>
 Lead monthly and quarterly reporting to measure content performance and impact.
 </li>
 <li>
 Provide insights and recommendations to continuously improve content strategies.
 </li>
 </ul>
 
 
 
 
 Trend Mapping &amp; Industry Insight
 
 <ul>
 <li>
 Stay ahead of platform updates, viral formats, and audience behavior shifts.
 </li>
 <li>
 Bring competitive intelligence and global benchmarks into Nykaa's strategy.
 </li>
 <li>
 Share learnings across teams to foster innovation and agility.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Knowledge, Skill &amp; Qualification Requirements
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Communications, Fashion, or a related field.
 </li>
 <li>
 4-8 years of experience in Social Media, content creation, digital marketing, or a similar role within the beauty or fashion industry.
 </li>
 <li>
 Proven experience in managing video content production and strategy.
 </li>
 <li>
 Experience leading a small team and working cross functionally with other departments
 </li>
 <li>
 Ability to strategize with the changing/trending nature of the digital space
 </li>
 <li>
 An established networker in the social media space who is able to engage and influence creative individuals.
 </li>
 <li>
 Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.
 </li>
 <li>
 Excellent communication and interpersonal skills.
 </li>
 <li>
 Ability to analyze data and derive actionable insights.
 </li>
 <li>
 Creative mindset with a keen eye for detail and aesthetics.
 </li>
 <li>
 Proficiency in content management systems and video editing tools.
 </li>
 </ul>
 
 
</div>

Assistant/Associate Manager Social Media

Join Nykaa and explore 6   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.