Urwah Admin

Orange Egypt

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 Purpose of the job
 
 
 
 To lead and oversee all TV media planning, buying, and execution efforts, ensuring strategic use of television as a core medium in integrated campaigns. This role focuses on maximizing efficiency, optimizing spend, and securing impactful, high-visibility placements across key TV channels. The TV Media Lead plays a critical role in negotiating cost-effective media deals, managing agency performance, and closely monitoring competition to ensure Orange consistently outperforms in media presence and brand impact.
 
 
 
 Duties And Responsibilities
 
 
 
 TV Media Strategy &amp; Planning:
 
 
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 Develop and implement TV media strategies that align with brand and campaign objectives, ensuring optimal audience reach, frequency, and ROI.
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 Collaborate with media agencies to build targeted TV media plans based on audience insights, campaign goals, and available budgets.
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 Leverage past campaign data and industry trends to refine planning and enhance media decision-making.
 
 
 
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 Media Buying &amp; Cost Efficiency:
 
 
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 Lead negotiations with media agencies and TV broadcasters to secure cost-effective deals, high-impact placements, sponsorships, and added-value opportunities.
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 Stay updated on media rate trends and competitor spending to identify cost-saving opportunities and optimize ROI.
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 Oversee the TV media budget and ensure efficient use of media investments.
 
 
 
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 Campaign Execution &amp; Monitoring:
 
 
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 Manage the end-to-end execution of TV campaigns, ensuring timely delivery of materials and alignment with broadcast schedules.
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 Monitor live campaign performance (GRPs, reach, frequency) and work with agencies to make real-time optimizations.
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 Conduct post-campaign performance reviews with detailed analysis on media effectiveness and recommendations for future campaigns.
 
 
 
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 Media Agency Management:
 
 
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 Serve as the key contact for media agency coordination, providing strategic briefings and ensuring high-quality deliverables.
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 Assess agency performance across key KPIs including efficiency, cost, and campaign outcomes.
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 Work with procurement and legal teams to manage contracts and negotiate favorable terms
 
 
 
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 Competitive Intelligence &amp; Market Monitoring:
 
 
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 Continuously monitor competitor TV activity, including campaign timing, messaging, channel presence, and media spend.
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 Analyze competitor KPIs and media performance to recommend counter strategies that ensure Orange maintains a leadership position.
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 Share competitive insights with internal teams and influence proactive planning based on market dynamics.
 
 
 
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 Job specification
 
 
 
 
 Education
 
 
 
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 Preferably bachelors degree in Mass Communications / Marketing or related field.
 
 
 
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 Experience
 
 
 
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 4-5 years experience in TV media planning, buying, and strategy.
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 Strong understanding of GRPs, reach metrics, and media performance analysis.
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 Proven track record in media negotiations and cost-efficient buying.
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 Skilled in market intelligence and competitive analysis.
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 Excellent communicator with strong stakeholder and project management skills.
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 Background in telecom and/or media agency environments preferred.
 
 
 
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 Personal Skills
 
 
 
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 Creativity
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 Communication
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 Adaptability
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 Collaboration
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 Time Management
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 User Empathy
 
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Supervisor, TV Media

Join Orange Egypt and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Orange Egypt

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Supervisor, TV Media