Qureos Mentor

Oswaal Books

<div><div><b>Job Title -</b> Marketing Automation Specialist
</div><div><b>Total Exp -</b> 3- 8 yrs
</div><div><b>Location -</b> Noida Sec 142<br>
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<div><b>1. Marketing Automation Strategy</b></div><ul><li>
Implement and optimize automation tools for email, WhatsApp, SMS, and CRM marketing.</li><li>
Develop strategic automation roadmaps aligned with campaign goals and customer lifecycle stages.</li></ul><div>
</div><div><b>2. Lead Generation &amp; Nurturing</b></div><ul><li>
Design and deploy automated funnels to capture, segment, and nurture leads.</li><li>
Implement drip campaigns to move leads through the funnel toward conversion.</li></ul><div>
</div><div><b>3. Campaign Management</b></div><ul><li>
Plan, execute, and monitor automated marketing campaigns across email and WhatsApp.</li><li>
Ensure timely execution of promotional and lifecycle campaigns.</li></ul><div>
</div><div><b>4. Customer Journey Optimization</b></div><ul><li>
Map and automate customer journeys to enhance personalization and engagement.</li><li>
Use behavioral triggers and segmentation to tailor content.</li></ul><div>
</div><div><b>5. Data &amp; Performance Analytics</b></div><ul><li>
Track and analyze performance metrics (e.g., open rates, CTR, conversions, bounce rates).</li><li>
Create monthly performance reports and derive actionable insights.</li></ul><div>
</div><div><b>6. Integration &amp; CRM Management</b></div><ul><li>
Ensure smooth integration between marketing automation tools and CRM platforms (e.g., Zoho, HubSpot).</li><li>
Maintain accurate contact records and segmentations within CRM.</li></ul><div>
</div><div><b>7. A/B Testing &amp; Optimization</b></div><ul><li>
Run A/B tests on subject lines, content, CTAs, and send times.</li><li>
Implement optimizations based on test results to improve ROI.</li></ul><div>
</div><div><b>8. Cross-Team Collaboration</b></div><ul><li>
Coordinate with content, design, tech, and sales teams to align messaging and ensure campaign success.</li><li>
Participate in regular strategy and performance review meetings.</li></ul><div>
</div><div><b>9. Compliance &amp; Deliverability</b></div><ul><li>
Ensure all communications comply with GDPR, WhatsApp policies, and other data protection norms.</li><li>
Monitor email and WhatsApp deliverability metrics and take corrective actions as needed.</li></ul></div>

Marketing Automation Specialist

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Marketing Automation Specialist