Qureos Mentor

Pakistan Banks Association

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 Manager, Strategic Initiatives &ndash; Pakistan Banks Association (PBA)
 
 
 
 
 
 
 
 ABOUT THE ROLE
 
 
 
 
 
 
 Pakistan Banks Association (PBA) is seeking a motivated professional to join its Strategic Initiatives team. Reporting to the COO/Secretary, this role supports high-impact initiatives in SME &amp; Agri Finance, Housing Finance, and Digital &amp; Technology enablement in banking. The candidate will engage with member banks, regulators, and government stakeholders to drive sector-wide transformation.
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 
 
 
 * Support planning, execution, and follow-up of priority sector initiatives (Housing, SME, Agri, Digital Financial Services).
 
 
 
 
 
 * Prepare briefing notes, presentations, meeting summaries, and progress reports for internal and external stakeholders.
 
 
 
 
 
 * Coordinate engagement with member banks and financial institutions on strategic and operational matters.
 
 
 
 
 
 * Liaise with regulators and ministries as part of ongoing initiatives.
 
 
 
 
 
 * Track industry developments and provide analytical inputs for PBA&rsquo;s advocacy and policy work.
 
 
 
 
 
 * Organize working groups, sub-committees, and stakeholder roundtables.
 
 
 
 
 
 * Support the COO&rsquo;s office and PBA Secretariat with day-to-day operational tasks.
 
 
 
 
 
 
 QUALIFICATIONS &amp; EXPERIENCE
 
 
 
 
 
 
 * Bachelor&rsquo;s or Master&rsquo;s in Business, Finance, Economics, Public Policy, or related fields.
 
 
 
 
 
 * Minimum 5 years of experience in banking/financial services; exposure to digital financial services or fintech preferred.
 
 
 
 
 
 * Strong communication, interpersonal, organizational, and project coordination skills.
 
 
 
 
 
 * High level of initiative, ownership, and professionalism in a collaborative environment.
 
 
 
 
 
 
 PREFERRED CANDIDATE PROFILE
 
 
 
 
 
 
 * Interest or experience in digital financial services, fintech, financial inclusion, or policy reform is highly valued.
 
 
 
 
 
 * Strong research, writing, and analytical skills with attention to detail.
 
 
 
 
 
 * Self-motivated, proactive, and able to deliver under tight timelines with minimal supervision.
 
 
 
 
 
 * Commitment to diversity, professional ethics, and respect for different perspectives.
 
 
 
 
 
 
 WHY JOIN PBA?
 
 
 
 
 
 
 * Work directly with the COO on national-level initiatives shaping the future of banking.
 
 
 
 
 
 * Contribute to sector-wide reforms impacting financial inclusion and digital transformation.
 
 
 
 
 
 * Engage with senior leadership across banks, regulators, and ministries.
 
 
 
 
 
 * Gain cross-cutting exposure in policy, strategy, innovation, and financial inclusion.
 
 
 
 
 
 
 ABOUT PBA
 
 
 
 
 
 
 The Pakistan Banks Association (PBA) is the apex industry platform representing the country&rsquo;s banking and financial services sector. Established in 1953, PBA facilitates policy advocacy, regulatory coordination, and ecosystem development in partnership with the State Bank of Pakistan, Ministry of Finance, FBR, and other stakeholders.
 
 
 
 
 
 PBA leads initiatives in SME &amp; Agri finance, digital adoption, payments modernization, ESG, cybersecurity, risk management, and housing finance&mdash;driving innovation, interoperability, and inclusive growth across the banking sector.
 
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Manager Strategic Initiatives

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 MANAGER MARKETING &amp; COMMUNICATIONS - PAKISTAN BANKS ASSOCIATION (PBA)
 
 
 
 
 
 
 
 ABOUT THE ROLE:
 
 
 
 
 
 
 The Manager Marketing &amp; Communications will play a key role in supporting PBA&rsquo;s marketing, communications and brand management. Reporting to the Head of Corporate Affairs and Marketing, the role involves creating compelling content, managing digital channels, coordinating events and campaigns, and ensuring consistent brand visibility.
 
 
 
 
 
 The role involves working closely with internal teams, member banks, media agencies, and external partners to ensure that PBA's voice is visible, consistent, and aligned with its broader policy and advocacy goals.
 
 
 
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 
 
 
 
 1. Content Development &amp; Editorial Support
 
 
 
 
 
 
 Draft, edit, and proofread content, including press releases, newsletters, social media posts, website copy, talking points, speeches, reports, and briefing materials.
 
 
 Assist in preparing briefing packs, background notes, and information kits for key engagements and media interactions.
 
 
 Assist in maintaining PBA&rsquo;s editorial calendar, ensuring timely delivery of content aligned with key milestones, events, and policy announcements.
 
 
 
 
 
 
 2. Digital &amp; Social Media Management
 
 
 
 
 
 
 Manage day-to-day content scheduling and community engagement with the social media agency across PBA&rsquo;s social media platforms (LinkedIn, Facebook, Instagram, YouTube, X, etc.).
 
 
 Develop impactful digital campaign concepts around key dates, events, and industry initiatives.
 
 
 Work with the digital agency to manage website upkeep and ensure prompt updates.
 
 
 
 
 
 
 3. Design &amp; Branding Oversight
 
 
 
 
 
 
 Coordinate with design vendors and creative agencies on various projects, producing their marketing material - banners, brochures, videos, and reports aligned with PBA&rsquo;s visual identity.
 
 
 Ensure brand consistency across all external and internal communications.
 
 
 
 
 
 
 4. Event &amp; Campaign Coordination
 
 
 
 
 
 
 Support the planning and execution of corporate events, conferences (e.g., Pakistan Banking Summit), webinars, roundtables, and townhalls.
 
 
 Manage vendor coordination, logistics, collateral development, branding, and post-event reporting for both physical and virtual events.
 
 
 
 
 
 
 QUALIFICATION &amp; EXPERIENCE
 
 
 
 
 
 
 
 Education &amp; Experience:
 
 
 
 
 
 
 Bachelor&rsquo;s or Master&rsquo;s degree in Mass Communication, Marketing, Media Studies, Public Relations, or a related field.
 
 
 2 to 4 years of relevant experience in a corporate communications, public relations, media, or marketing role. Experience in the financial or nonprofit sector is a plus.
 
 
 Female candidates are strongly encouraged to apply in support of gender diversity within the financial sector.
 
 
 
 
 
 
 Skills &amp; Competencies:
 
 
 
 
 
 
 Strong writing, editing, and storytelling skills in English (Urdu fluency a plus).
 
 
 Proficiency in MS Office; familiarity with Adobe Creative Suite preferred.
 
 
 Excellent coordination skills, attention to detail, and ability to meet tight deadlines.
 
 
 Strong interpersonal and communication skills; comfortable working across departments and with senior stakeholders.
 
 
 
 
 
 
 WHAT MAKES THIS ROLE EXCITING?&nbsp;
 
 
 
 
 
 
 This is a dynamic opportunity for a proactive communicator who is passionate about impactful storytelling, stakeholder engagement, and building the public image of a national-level institution. As Manager Marketing &amp; Communications at the PBA, you&rsquo;ll contribute to shaping the public voice of the banking industry through impactful storytelling, strategic campaigns, and high-level stakeholder engagement. The role offers exposure to public policy, media relations, and thought leadership initiatives, making it an ideal platform for communicators who are eager to grow while making a national impact.
 
 
 
 
 
 
 POSITION:
 
 Permanent (Full-time)
 
 
 
 REPORTING TO:
 
 Head of Corporate Affairs &amp; Marketing
 
 
 
 SALARY &amp; BENEFITS:
 
 Market competitive based on experience and profile
 
 
 
 
 
 
 ABOUT PAKISTAN BANKS ASSOCIATION
 
 
 
 
 
 
 The Pakistan Banks Association (PBA) is the apex industry platform representing the collective voice of the country&rsquo;s banking and financial services sector. Established in 1953, PBA serves as a central coordinating body for banks operating in Pakistan, advocating for progressive reforms, digital innovation and transformation, payments systems and inclusive growth.
 
 
 
 
 
 PBA&rsquo;s core mandate is to facilitate policy advocacy, regulatory coordination, and development of the financial ecosystem by working closely with key stakeholders, including the State Bank of Pakistan (SBP), Ministry of Finance, Federal Board of Revenue (FBR), and other public and private sector partners.
 
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Manager Marketing & Communications

Join Pakistan Banks Association and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Pakistan Banks Association

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Manager Strategic Initiatives

Manager Marketing & Communications