Qureos Mentor

Patel Group of Institutions

Job Description &ndash; Digital Marketing ExecutiveInstitution: Patel Group of InstitutionsAbout the Institution:Patel Group of Institutions (PGI) is a leading educational hub offering a diverse range of programs in Science, Management, Law, Nursing, and Pre-University education. Our mission is to shape the next generation of leaders through academic excellence, innovation, and holistic development.We are looking for a passionate and result-driven Digital Marketing Executive to strengthen our online presence and lead generation for admissions across our institutions.Key Responsibilities:1. 1. Social Media Management- Manage and grow the institution&rsquo;s official pages across Facebook, Instagram, LinkedIn, YouTube, and X (Twitter). - Develop and execute content calendars for campus events, achievements, and admission campaigns. - Plan, post, and monitor creative content &mdash; reels, stories, carousels, posters, and videos. - Engage with followers, respond to queries, and enhance brand presence organically.2. 2. Meta Ads (Facebook &amp; Instagram Ads)- Strategize, create, and optimize Meta Ads campaigns for admissions and brand awareness. - Target audience segmentation based on demographics, location, and interests (students, parents, professionals). - Track and analyze campaign performance using CTR, CPC, and ROAS metrics. - Collaborate with the design team for creative ad copies and visuals.3. 3. Search Engine Optimization (SEO)- Conduct keyword research and on-page/off-page SEO for college websites. - Optimize website pages, blogs, and landing pages for top Google rankings. - Manage backlinks, technical SEO audits, and improve website Domain Authority (DA). - Coordinate with the content and development team to implement SEO best practices.4. 4. Google Ads &amp; Analytics- Plan and manage Google Search, Display, and YouTube Ads for admissions and course promotions. - Set up conversion tracking, measure ROI, and generate performance reports. - Analyze campaign data through Google Analytics and Tag Manager for insights and improvement.5. 5. Institutional Branding &amp; Coordination- Support offline marketing campaigns through digital amplification. - Collaborate with academic and admissions teams to align campaigns with admission goals. - Track education market trends and competitor activities to refine strategies.Requirements:- Bachelor&rsquo;s degree in Marketing, Digital Media, Communication, or related field. - 1&ndash;3 years of experience in Digital Marketing (preferably in Education Sector). - Proficiency in Meta Business Suite, Google Ads, SEO Tools (Ahrefs, SEMrush, or Uber suggest). - Strong understanding of Google Analytics, Search Console, and Tag Manager. - Excellent copywriting and visual communication skills. - Ability to manage multiple campaigns with attention to detail and deadlines.Preferred Skills:- Experience in Education Lead Generation Campaigns. - Familiarity with CRM tools and admission funnels. - Basic knowledge of Canva, Photoshop, or video editing tools is a plus.Compensation:Commensurate with experience and performance.Job Types: Full-time, PermanentPay: &#8377;350,000.00 - &#8377;600,000.00 per yearBenefits:<ul><li>Provident Fund</li></ul>Work Location: In person

Digital Marketing Executive

Join Patel Group of Institutions and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Patel Group of Institutions

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Digital Marketing Executive