Qureos Mentor

Peaden Air Conditioning Plumbing and Electrical

<div>Location: Florida Panhandle (In-Office)
Industry: HVAC | Plumbing | Electrical
Reputation: 5-Star Rated | Family-Owned | 60+ Years in Business
Peaden is a trusted, family-owned company that has proudly served the Florida Panhandle for over 60 years. As a cornerstone of the community, we've built a legacy of integrity, craftsmanship, and 5-star customer service across HVAC, plumbing, and electrical services.
As we expand into a new era of innovation and digital growth, we're looking for a visionary and results-driven Marketing Director to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies, AI integration, and membership program expansion-all while staying true to the values that made us a household name.
Key Responsibilities:<ul><li>
Lead GenerationStrategy:</li><li>
Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.</li><li>
SEODigital Domination:</li><li>
Own the company's digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we're the first name customers see in the Florida Panhandle.</li><li>
Brand BuildingLegacy Marketing:</li><li>
Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.</li><li>
Membership Growth:</li><li>
Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.</li><li>
AI-Powered MarketingAutomation:</li><li>
Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.</li><li>
ContentSocial Media Strategy:</li><li>
Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.</li><li>
Team LeadershipCross-Department Collaboration:</li><li>
Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.</li><li>
Performance AnalysisBudget Management:</li><li>
Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.</li></ul>
Qualifications:<ul><li>
Bachelor's degree in Marketing, Business, or related field (MBA preferred).</li><li>
7+ years of digital marketing experience, with at least 3 years in a leadership role.</li><li>
Proven expertise in SEO, SEM, social media, email marketing, and content strategy.</li><li>
Deep understanding of marketing analytics, conversion tracking, and lead funnels.</li><li>
Passion for innovation and continuous improvement.</li><li>
Excellent leadership, communication, and team-building skills.</li><li>
Experience in the home services industry is a big plus.</li></ul>
Preferred Skills:<ul><li>
Familiarity with tools like ServiceTitan, HubSpot, Google Ads, Meta Business Suite, or other CRM/automation platforms.</li><li>
Experience growing subscription or membership-based services.</li><li>
Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing.</li><li>
Deep understanding of local market dynamics in the Florida Panhandle.</li></ul></div>

Marketing Director

Join Peaden Air Conditioning Plumbing and Electrical and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Peaden Air Conditioning Plumbing and Electrical

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Marketing Director