Qureos Mentor

Peerstar LLC

<div>Position Summary
The Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to significantly increase engagement and grow the census of individuals served across all programs. This role will focus on building a compelling brand narrative, improving digital presence, nurturing referral partnerships, and optimizing marketing campaigns that resonate with families, healthcare partners, and supporters. The ideal candidate combines data-driven marketing expertise with deep empathy for mental health and peer support values. 
Job Type: Full-time
Benefits:<ul><li>
401(k) (with match)</li><li>
Dental insurance</li><li>
Health insurance</li><li>
Paid time off</li></ul> 
Key Responsibilities
Marketing Strategy &amp; Execution<ul><li>
Develop and lead a results-oriented marketing plan aligned with census growth objectives across regions and service lines.</li><li>
Implement multi-channel campaigns (digital, social, email, print, events, etc.) to drive enrollment and referrals.</li><li>
Collaborate with leadership to align marketing initiatives with business development and program expansion goals.</li></ul>
Brand &amp; Communications<ul><li>
Strengthen and refine the organization&rsquo;s brand identity, messaging, and positioning in the mental health and peer support space.</li><li>
Oversee content creation, storytelling, and campaigns that destigmatize mental health and highlight the power of peer support.</li><li>
Serve as a brand ambassador across internal and external communications.</li></ul>
Partnership Marketing<ul><li>
Support the growth of referral pipelines by creating marketing materials for healthcare providers, payers, and community organizations.</li><li>
Partner with Business Development and Clinical teams to create marketing assets that speak to diverse stakeholder needs.</li></ul>
Digital Marketing &amp; Analytics<ul><li>
Oversee website optimization, SEO, SEM, and social media strategies to improve visibility and user conversion rates.</li><li>
Use analytics tools to track campaign performance and adjust strategies for maximum ROI and census impact.</li><li>
Lead CRM and email marketing strategies to improve engagement and retention.</li></ul>
Qualifications<ul><li>
3+ years of progressive marketing experience, with at least 1 year in a leadership role.</li><li>
Proven track record in healthcare, behavioral health, or mission-driven organization&mdash;experience with census growth or client acquisition is highly preferred.</li><li>
Strong grasp of digital marketing tools, CRM systems (e.g., HubSpot, Salesforce), analytics, and SEO best practices.</li><li>
Exceptional storytelling, branding, and communication skills, with a keen eye for design and emotional resonance.</li><li>
Deep understanding of mental health, peer support, or adjacent fields (e.g., substance use, social work) is a significant plus.</li><li>
Strategic thinker who is also hands-on, adaptable, and driven by outcomes.</li></ul> 
About Peerstar:
PeerStar is Pennsylvania's largest and most established peer support provider, operating exclusively in the peer support space since 2008. We employ Certified Peer Specialists (CPS) and Certified Recovery Specialists (CRS)&mdash;individuals with lived experience of mental health and/or substance use challenges&mdash;who receive specialized training to support others on their recovery journey.
Our services are:<ul><li>
Goal-oriented and structured, with individualized recovery plans (IRPs) focused on specific, achievable objectives</li><li>
Medicaid-funded, making them accessible to those who need them most</li><li>
Home and community-based, meeting peers literally where they are</li><li>
Complementary to clinical treatment, working alongside therapists and doctors</li><li>
Culturally responsive, adapting to diverse backgrounds and needs</li></ul>
Available statewide, serving 32+ counties across Pennsylvania</div>

Director of Marketing (Healthcare)

Join Peerstar LLC and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Peerstar LLC

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Director of Marketing (Healthcare)

Director of Marketing (Healthcare)