Qureos Mentor

Peerstar LLC

<div>Position Summary
The Marketer will focus on developing and executing marketing campaigns designed to grow our client base and increase engagement with our mental health peer support services. This role is responsible for supporting the execution of marketing initiatives, creating compelling content, and managing digital platforms to drive awareness, conversions, and ultimately, increase census growth. The ideal candidate is creative, detail-oriented, and passionate about mental health, with a strong focus on measurable results.
Job Type: Full-time
Benefits:<ul><li>
401(k) (with match)</li><li>
Dental insurance</li><li>
Health insurance</li><li>
Paid time off</li></ul> 
Key Responsibilities
Campaign Development &amp; Execution<ul><li>
Assist in the creation and execution of marketing campaigns to increase client enrollment and referral activity.</li><li>
Develop targeted content (blog posts, social media, email newsletters) that resonates with individuals seeking mental health support and their families.</li><li>
Monitor and optimize campaigns across multiple channels (email, social media, digital ads, print) to maximize reach and conversion.</li></ul>
Digital Marketing &amp; Social Media<ul><li>
Manage and grow the organization&rsquo;s social media presence, creating content that educates, engages, and drives conversions.</li><li>
Optimize the website for SEO and lead generation, ensuring that potential clients can easily find information and enroll.</li><li>
Analyze data from social media platforms, email campaigns, and website traffic to improve engagement and conversion rates.</li></ul>
Brand &amp; Content Creation<ul><li>
Help create marketing materials that clearly communicate the benefits of peer support and the value of our services.</li><li>
Develop stories and testimonials that highlight successful client outcomes, building trust and inspiring others to seek support.</li><li>
Collaborate with the team to ensure consistent brand messaging across all communication channels.</li></ul>
Referral &amp; Partnership Support<ul><li>
Assist in the creation of marketing collateral that can be shared with healthcare providers, community partners, and other referral sources.</li><li>
Help coordinate outreach efforts to engage healthcare professionals, behavioral health organizations, and community leaders in promoting our services.</li></ul>
Analytics &amp; Reporting<ul><li>
Track and report on the performance of marketing efforts, including email open rates, social media engagement, and campaign ROI.</li><li>
Provide insights on client preferences, engagement patterns, and areas for improvement to help shape future marketing initiatives.</li></ul> 
Qualifications<ul><li>
1+ years of marketing experience, preferably in healthcare, behavioral health, or mission-driven organization.</li><li>
Strong proficiency in digital marketing, including social media management, SEO, email marketing, and content creation.</li><li>
Excellent written and verbal communication skills with the ability to craft clear and compelling messages.</li><li>
Experience with marketing tools such as Google Analytics, HubSpot, or other CRM and analytics platforms.</li><li>
Basic design skills or familiarity with design tools (e.g., Canva, Adobe Suite) are a plus.</li><li>
Passion for mental health awareness and peer support models is essential.</li><li>
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.</li><li>
A team player who is collaborative, adaptable, and focused on driving results.</li></ul></div>

Marketer (Mental Health Support)

<div>Position Summary
The Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to significantly increase engagement and grow the census of individuals served across all programs. This role will focus on building a compelling brand narrative, improving digital presence, nurturing referral partnerships, and optimizing marketing campaigns that resonate with families, healthcare partners, and supporters. The ideal candidate combines data-driven marketing expertise with deep empathy for mental health and peer support values. 
Job Type: Full-time
Benefits:<ul><li>
401(k) (with match)</li><li>
Dental insurance</li><li>
Health insurance</li><li>
Paid time off</li></ul> 
Key Responsibilities
Marketing Strategy &amp; Execution<ul><li>
Develop and lead a results-oriented marketing plan aligned with census growth objectives across regions and service lines.</li><li>
Implement multi-channel campaigns (digital, social, email, print, events, etc.) to drive enrollment and referrals.</li><li>
Collaborate with leadership to align marketing initiatives with business development and program expansion goals.</li></ul>
Brand &amp; Communications<ul><li>
Strengthen and refine the organization&rsquo;s brand identity, messaging, and positioning in the mental health and peer support space.</li><li>
Oversee content creation, storytelling, and campaigns that destigmatize mental health and highlight the power of peer support.</li><li>
Serve as a brand ambassador across internal and external communications.</li></ul>
Partnership Marketing<ul><li>
Support the growth of referral pipelines by creating marketing materials for healthcare providers, payers, and community organizations.</li><li>
Partner with Business Development and Clinical teams to create marketing assets that speak to diverse stakeholder needs.</li></ul>
Digital Marketing &amp; Analytics<ul><li>
Oversee website optimization, SEO, SEM, and social media strategies to improve visibility and user conversion rates.</li><li>
Use analytics tools to track campaign performance and adjust strategies for maximum ROI and census impact.</li><li>
Lead CRM and email marketing strategies to improve engagement and retention.</li></ul>
Qualifications<ul><li>
3+ years of progressive marketing experience, with at least 1 year in a leadership role.</li><li>
Proven track record in healthcare, behavioral health, or mission-driven organization&mdash;experience with census growth or client acquisition is highly preferred.</li><li>
Strong grasp of digital marketing tools, CRM systems (e.g., HubSpot, Salesforce), analytics, and SEO best practices.</li><li>
Exceptional storytelling, branding, and communication skills, with a keen eye for design and emotional resonance.</li><li>
Deep understanding of mental health, peer support, or adjacent fields (e.g., substance use, social work) is a significant plus.</li><li>
Strategic thinker who is also hands-on, adaptable, and driven by outcomes.</li></ul> 
About Peerstar:
PeerStar is Pennsylvania's largest and most established peer support provider, operating exclusively in the peer support space since 2008. We employ Certified Peer Specialists (CPS) and Certified Recovery Specialists (CRS)&mdash;individuals with lived experience of mental health and/or substance use challenges&mdash;who receive specialized training to support others on their recovery journey.
Our services are:<ul><li>
Goal-oriented and structured, with individualized recovery plans (IRPs) focused on specific, achievable objectives</li><li>
Medicaid-funded, making them accessible to those who need them most</li><li>
Home and community-based, meeting peers literally where they are</li><li>
Complementary to clinical treatment, working alongside therapists and doctors</li><li>
Culturally responsive, adapting to diverse backgrounds and needs</li></ul>
Available statewide, serving 32+ counties across Pennsylvania</div>

Director of Marketing

Join Peerstar LLC and explore 3   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Peerstar LLC

ABOUT_COMPANY

Marketer (Mental Health Support)

Marketer (Mental Health Support)

Director of Marketing