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Final Placement Opportunity.Job Title: Sales &amp; Marketing ExecutiveCompany: Jeeni Educon Pvt Ltd (Parent Company: Kaznen Consulting Services)Company Website:Location: 302-B, Junction, Above Kotak Mahindra Bank, Near Karve Statue, Kothrud, Pune &ndash; 411038About UsJeeni Educon Pvt Ltd is a dynamic B2B startup based in Pune, India. We empower educators, colleges, and institutes with branded platforms equipped with powerful examination and analytics capabilities. As a part of Kaznen Consulting Services, we are passionate about driving innovation in the education sector.Job SummaryWe are looking for a proactive and results-oriented Marketing &amp; Sales Executive. This individual will be responsible for driving growth through strategic outreach, relationship-building with educational institutions, and effective sales execution.Job Type: Full-timePay: &#8377;10,000.00 - &#8377;25,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li></ul>Language:<ul><li>English (Required)</li><li>Marathi (Required)</li><li>Hindi (Required)</li></ul>Location:<ul><li>Kothrud, Pune, Maharashtra (Preferred)</li></ul>Work Location: In personExpected Start Date: 01/12/2025

Sales & Marketing Executive

Job Title: Digital Marketing Executive (with Outreach Focus)Location: Pune KothrudJob Type: Full-timeExperience - 2-3 Year'sJeeni Educon Pvt Ltd www.jeeni.inJob Summary:We are seeking an enthusiastic and results-driven Digital Marketing Executive with a specialized focus on outreach and link building to join our growing marketing team. The ideal candidate will be passionate about digital marketing, possess excellent communication skills, and have a proven ability to build relationships and execute effective outreach strategies. You will play a crucial role in enhancing our online visibility, driving organic traffic, and supporting overall marketing initiatives.Key Responsibilities:<ul><li>Outreach &amp; Link Building:</li><li>Develop and execute comprehensive outreach strategies to secure high-quality backlinks from authoritative websites, bloggers, influencers, and industry publications.</li><li>Identify and research potential outreach targets relevant to our niche and target audience.</li><li>Craft personalized and compelling outreach emails and communications to build rapport and pitch content/collaboration opportunities.</li><li>Monitor, analyze, and report on the performance of outreach campaigns, making data-driven adjustments for continuous improvement.</li><li>Maintain and grow a database of contacts and relationships for future outreach efforts.</li><li>Content Promotion:</li><li>Collaborate with the content team to identify opportunities for content promotion through outreach channels.</li><li>Distribute engaging content across relevant platforms to maximize reach and engagement.</li><li>SEO Support:</li><li>Conduct keyword research to identify valuable opportunities for content creation and optimization.</li><li>Assist in on-page and technical SEO efforts to improve website rankings and performance.</li><li>Monitor SEO trends, algorithm updates, and competitor strategies to identify new opportunities.</li><li>Social Media Engagement:</li><li>Support social media efforts by identifying influencers and communities for content sharing and engagement.</li><li>Assist in scheduling and posting content across various social media platforms.</li><li>Analytics &amp; Reporting:</li><li>Track and report on key digital marketing metrics (e.g., website traffic, rankings, conversions, backlink growth).</li><li>Use analytics tools to derive insights and make recommendations for optimizing campaigns.</li><li>General Digital Marketing:</li><li>Contribute to broader digital marketing strategies, including email marketing, PPC, and content marketing, as needed.</li><li>Stay up-to-date with the latest digital marketing trends, tools, and best practices.</li></ul>Qualifications:<ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field.</li><li>[X] years of proven experience in Digital Marketing, with at least [Y] years specifically in SEO outreach, link building, or public relations.</li><li>Demonstrable track record of successful link acquisition and improving organic search visibility.</li><li>Excellent written and verbal communication skills with a strong ability to craft persuasive messages.</li><li>Strong research and analytical skills, with the ability to interpret data and make actionable recommendations.</li><li>Ability to work independently and as part of a collaborative team in a fast-paced environment.</li><li>High level of organization, attention to detail, and ability to manage multiple projects simultaneously.</li></ul>Bonus Points (Nice-to-Have):<ul><li>Experience with B2B SaaS marketing.</li><li>Familiarity with PR and media relations.</li><li>Basic understanding of HTML/CSS.</li></ul>A. Core Digital Marketing Skills<ul><li>SEO Fundamentals:</li><li>Understanding: How search engines work, ranking factors (on-page, off-page, technical), keyword research principles, search intent, SERP analysis.</li><li>Why: Essential for understanding why outreach and link building are important and how they contribute to organic visibility.</li><li>Content Marketing Principles:</li><li>Understanding: Different content types (blogs, guides, infographics), content promotion strategies, identifying valuable content.</li><li>Why: Outreach is largely about promoting valuable content and identifying content gaps.</li><li>Analytics &amp; Reporting:</li><li>Understanding: Key metrics (traffic, conversions, bounce rate, ranking positions), setting up goals, creating dashboards.</li><li>Why: To measure the effectiveness of outreach campaigns and justify ROI.</li><li>Social Media Marketing (Basic):</li><li>Understanding: How different platforms work, audience engagement, content distribution.</li><li>Why: Social channels can be sources for outreach targets and for amplifying content that aids outreach.</li></ul>B. Outreach-Specific Skills<ul><li>Exceptional Written Communication:</li><li>Understanding: Crafting compelling, concise, personalized, and error-free emails and pitches. Storytelling.</li><li>Why: The core of successful outreach is persuasive communication.</li><li>Verbal Communication &amp; Negotiation (Optional but helpful):</li><li>Understanding: For calls, follow-ups, and building deeper relationships.</li><li>Why: Some outreach may involve direct phone calls or video conferences.</li><li>Relationship Building/Networking:</li><li>Understanding: Identifying influential individuals, engaging genuinely, nurturing long-term connections.</li><li>Why: Outreach is fundamentally about human connections.</li><li>Research &amp; Prospecting:</li><li>Understanding: Efficiently finding relevant websites, blogs, journalists, and influencers. Evaluating their authority and relevance.</li><li>Why: To identify the right people and places for outreach.</li><li>Pitching &amp; Value Proposition:</li><li>Understanding: Articulating why someone should link to you or collaborate with you, focusing on mutual benefit.</li><li>Why: To convince targets to engage.</li><li>Persistence &amp; Follow-up:</li><li>Understanding: Strategies for polite and effective follow-ups without being spammy.</li><li>Why: Most successful outreach requires multiple touchpoints.</li><li>Ethical Link Building:</li><li>Understanding: White-hat techniques, avoiding spammy tactics, understanding Google's Webmaster Guidelines.</li><li>Why: To ensure sustainable and penalty-free SEO growth.</li></ul>C. Tools<ul><li>SEO Tools (All-in-one Suites - Essential):</li><li>Ahrefs: For backlink analysis, keyword research, content gap analysis, site audits, competitor analysis, and finding link opportunities.</li><li>SEMrush: Similar to Ahrefs, offering extensive SEO, content, and competitor research features.</li><li>Moz Pro: Provides keyword research, link explorer, site crawl, and rank tracking.</li><li>Why: These are the backbone for identifying targets, analyzing their authority, and tracking success.</li><li>Google Tools (Essential):</li><li>Google Analytics: For website traffic analysis, user behavior, and goal tracking.</li><li>Google Search Console: For search performance, indexing status, backlink reports (basic), and identifying technical SEO issues.</li><li>Google Keyword Planner: For keyword research and volume estimation.</li><li>Why: Free, authoritative data directly from Google.</li><li>Outreach &amp; Email Management Tools:</li><li>Hunter.io / Clearbit Connect / Skrapp.io: For finding email addresses.</li><li>BuzzStream: An all-in-one platform for managing outreach campaigns, contacts, and relationships.</li><li>Pitchbox: Another robust outreach and content promotion platform.</li><li>Mailshake / Outreach.io / Lemlist: Email outreach automation and personalization tools.</li><li>Why: To scale and organize outreach efforts efficiently.</li><li>Project Management / CRM Tools (General Use):</li><li>Asana / Trello / Jira: For organizing tasks, workflows, and collaboration.</li><li>Google Sheets / Excel: For basic data tracking, prospecting lists, and reporting.</li><li>Why: To keep track of campaigns, contacts, and tasks.</li><li>Content Management Systems (Basic Understanding):</li><li>WordPress: Basic familiarity with how content is published and managed.</li><li>Why: To understand the platforms where content will be placed or linked from.</li></ul>Job Type: Full-timePay: &#8377;12,000.00 - &#8377;25,000.00 per monthWork Location: In person

Digital Marketing Executive

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Sales & Marketing Executive

Digital Marketing Executive