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Persian Horizon - FZCO

Job OverviewPersian Horizon is looking for a highly analytical and results-driven Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across multiple digital platforms.The ideal candidate must have strong hands-on experience in lead generation campaigns, funnel optimization, conversion tracking, audience targeting, and campaign scaling.This role is focused on generating qualified leads, improving conversion efficiency, reducing acquisition costs, and supporting overall business growth through data-driven marketing strategies.The candidate must understand both performance marketing and funnel logic &mdash; not just ad management.Key ResponsibilitiesPaid Advertising ManagementPlan, launch, and optimize campaigns across:<ul><li>Meta Ads</li><li>Google Ads</li><li>LinkedIn Ads</li><li>YouTube Ads (preferred)</li></ul>Manage campaign budgets and daily performance monitoringImprove lead quality and conversion ratesScale campaigns while maintaining efficient CPLFunnel &amp; Conversion OptimizationWork closely with web developer and content team to improve:<ul><li>landing pages</li><li>lead forms</li><li>conversion flow</li><li>Identify and reduce drop-off points in the funnel</li><li>Support A/B testing for creatives, copy, and landing pages</li></ul>Audience &amp; Campaign StrategyBuild and optimize:<ul><li>custom audiences</li><li>lookalike audiences</li><li>retargeting audiences</li><li>high-intent segments</li></ul>Develop platform-specific strategies for:<ul><li>lead generation</li><li>retargeting</li><li>nurturing</li><li>conversion campaigns</li></ul>Tracking &amp; AnalyticsConfigure and monitor:<ul><li>Meta Pixel</li><li>Google Tag Manager</li><li>Google Analytics</li><li>conversion tracking</li><li>UTM tracking</li><li>Analyze campaign performance and prepare reports</li><li>Identify opportunities for optimization and scaling</li></ul>CRM &amp; Automation Support<ul><li>Coordinate with CRM and automation systems</li><li>Ensure lead flow and attribution are functioning correctly</li><li>Support WhatsApp, email, and lead nurturing automation where required</li></ul>Cross-Team CollaborationCoordinate with:<ul><li>content writer</li><li>designer</li><li>video editor</li><li>sales team</li><li>web developer</li><li>Ensure all campaigns are aligned with business objectives and sales requirements</li></ul>Required Skills &amp; QualificationsMinimum 3&ndash;5 years of experience in performance marketing or digital advertisingStrong hands-on experience with:<ul><li>Meta Ads Manager</li><li>Google Ads</li><li>LinkedIn Campaign Manager</li><li>Google Analytics</li><li>Google Tag Manager</li></ul>Strong understanding of:<ul><li>lead generation funnels</li><li>CPL optimization</li><li>conversion tracking</li><li>retargeting strategies</li><li>audience segmentation</li><li>Experience managing medium to high advertising budgets</li><li>Strong analytical and reporting skills</li><li>Ability to interpret data and make optimization decisions quickly</li></ul>Preferred ExperienceCandidates with experience in the following industries will be preferred:<ul><li>Investment</li><li>Finance</li><li>Real Estate</li><li>Business Consulting</li><li>High-ticket lead generation</li><li>Luxury brands</li></ul>Performance Expectations (KPIs)The candidate will be evaluated based on:<ul><li>Cost Per Lead (CPL)</li><li>Lead quality</li><li>Conversion rate improvement</li><li>Campaign scaling efficiency</li><li>ROAS / revenue contribution</li><li>Funnel performance</li><li>Reporting accuracy</li><li>Speed of optimization and testing</li></ul>Important NoteThis role is not limited to running ads.We are looking for a performance-focused marketer who understands:<ul><li>customer acquisition</li><li>funnel optimization</li><li>conversion strategy</li><li>data-driven decision making</li><li>revenue-focused marketing</li></ul>The ideal candidate must think strategically, optimize continuously, and contribute directly to business growth.Work Location: In person

Performance Marketing Specialist

*We are not looking for someone who &quot;ran ads.&quot;**We are looking for someone who built revenue machines.*Our group is aggressively expanding lead generation campaigns across investment, business acquisition, and economic opportunities in Dubai. We need a senior performance marketer who has managed serious budgets, generated high-quality leads, and delivered measurable ROI &mdash; not just impressions and clicks.Who This Is ForThis is for the professional who has:<ul><li>Lived and worked in Dubai long enough to *understand the market*</li><li>Managed *monthly ad budgets exceeding AED 400,000*</li><li>Generated *qualified leads* &mdash; not just volume, but leads that convert to revenue</li><li>Built full-funnel campaigns from strategy through execution to optimization</li></ul>If your experience is limited to posting content or managing basic boost campaigns, this position is *not* for you.Core Requirements*Experience:*<ul><li>*5+ years* of professional performance marketing experience *in Dubai*</li><li>Proven track record in *investment services, business brokerage, real estate investment, financial services, or high-ticket B2B services*</li><li>Documented experience managing *large-scale monthly budgets (AED 400K+)*</li><li>Direct collaboration with sales teams, CRM systems, and content teams to build integrated acquisition systems</li></ul>*Technical Mastery Required:*<ul><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads (Search, Display, YouTube)</li><li>LinkedIn Ads (Sponsored Content, InMail, Lead Gen Forms)</li><li>YouTube Advertising</li><li>Taboola &amp; Native Advertising</li><li>Programmatic &amp; Display Buying</li><li>Gmail Ads</li><li>Bulk Email Campaigns &amp; Marketing Automation</li><li>Affiliate &amp; Strategic Partnership Development</li><li>Media Buying &amp; Negotiation</li><li>Landing Page Optimization &amp; Conversion Tracking</li><li>Retargeting &amp; Remarketing Strategies</li><li>Lead Generation Funnel Architecture</li></ul>What You Will Actually Do<ul><li>Design, launch, and manage *multi-channel campaigns* across multiple services and investor segments</li><li>Own the full funnel: *Traffic &rarr; Lead &rarr; MQL &rarr; SQL &rarr; Revenue*</li><li>Continuously test, analyze, and optimize based on *CAC, CPL, conversion rate, and ROI*</li><li>Manage large budgets with *precision and accountability*</li><li>Build transparent, executive-level performance reports</li><li>Identify and open *new advertising channels* before competitors</li><li>Work directly with leadership to align marketing spend with revenue targets</li></ul>What We Offer<ul><li>Competitive *base salary*</li><li>*Performance-based commission and bonuses* &mdash; tied to real results</li><li>Opportunity to *build a world-class performance marketing system* from the ground up</li><li>Collaboration with a serious, fast-growing organization in one of the world's most dynamic markets</li></ul>How to ApplySend your CV along with:1. Your *Dubai-specific work experience* (companies, tenure, scope)2. *Industries* you have campaigned for3. *Average monthly budgets* you have managed4. *Quantified results* &mdash; CPL, conversion rates, revenue generated, ROI achieved5. *Platforms* you are professionally certified on or have deep expertise inImportant NoteThis role is *not* for social media managers, content creators, or junior campaign executors.We are looking for a *revenue-driven performance marketer* who can turn ad spend into qualified investment leads &mdash; and qualified leads into business growth.*If that is you, apply now.*Work Location: In person

Campaign & Performance Marketing Manager -Investment & Business Acquisition | Dubai

Join Persian Horizon - FZCO and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Persian Horizon - FZCO

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Performance Marketing Specialist

Campaign & Performance Marketing Manager -Investment & Business Acquisition | Dubai