Abrar Admin

Pirani Life, Inc.

About Pirani Life (www.pirani.life)Pirani is on a mission to reduce single-use plastic and inspire sustainable living through premium, reusable drinkware. As a fast-growing brand, we blend sustainability, innovation, and operational excellence to deliver high-quality products and customer experiences.We are a fast-growing small team that moves quickly, wears multiple hats, and believes business should make a positive environmental and community impact.Position SummaryPirani is entering a major growth phase with new product launches, retail expansion, events, and partnerships. This role is part of Pirani&rsquo;s next stage of growth and will ensure strong marketing leadership and continuity as the company scales.We are looking for a hands-on marketing leader who can both set strategy and execute it. This is not a big-team corporate director role. This is for someone who loves building, testing, creating, and being deeply involved in the brand.Reports To: Co-Founder / Chief StorytellerWho This Role Is Perfect For Someone who:<ul><li>Loves rapidly growing lifestyle brands and startup environments</li><li>Is both creative, able to execute and data-driven</li><li>Can move from strategy &rarr; content &rarr; analytics &rarr; execution in the same week</li><li>Is energized by community, events, and relationship building</li><li>Is outgoing, collaborative, and a strong brand advocate</li></ul>Core Responsibilities:Brand &amp; Campaign Leadership<ul><li>Own marketing calendar across product launches, seasonal campaigns, and key retail milestones (trade shows, partner promotions, and sell-through windows).</li><li>Work with Chief Storyteller to help shape brand voice, storytelling, and positioning</li><li>Lead campaign planning and performance analysis</li></ul>Content, Social &amp; Creative Execution<ul><li>Run or oversee day-to-day social channel management including content planning, execution and engagement.</li><li>Help concept shoots, guide creators, and capture content directly</li><li>Build and lead Pirani&rsquo;s influencer and ambassador programs - refining current tools, recruiting aligned creators, and driving brand growth through authentic partnerships and UGC.</li><li>Support DTC email + SMS marketing direction</li><li>Support Sales by developing and executing a wholesale marketing strategy - including product launch communications, retail partner updates, content libraries, and tools that support sell-through and brand alignment.</li><li>Develop and manage Pirani&rsquo;s blog content strategy, creating SEO-informed articles that support product launches, brand storytelling, and organic growth.</li><li>Forward thinking about how AI will have a role in SEO, marketing and product discovery</li><li>Own catalog development and product packaging - coordinating designers, collaborating with internal teams, refining assets as needed, and ensuring brand-aligned materials are delivered on time.</li></ul>Community &amp; Partnership Marketing<ul><li>Attend Networking events on behalf of Pirani</li><li>Support events and festival activations</li><li>Build relationships with aligned brands, nonprofits, and creators</li></ul>Ecommerce &amp; Growth Marketing<ul><li>Execute and maintain Shopify updates, including homepage/ menu refreshes, product launches, collection curation, and campaign integrations.</li><li>Collaborate on paid + organic growth strategy.</li><li>Analyze performance metrics using Triple Whale/ Google Analytics and identify areas of concern and opportunities for improvement.</li><li>Establish and maintain brand voice standards across customer service channels, collaborating with the CX team to ensure Gorgias messaging reflects Pirani&rsquo;s tone and values.</li></ul>Team + Vendor Leadership<ul><li>Manage marketing specific agencies, freelancers, creators, and collaborators</li><li>Help define SOPs and project management platforms</li><li>Eventually help build and mentor a small marketing team</li></ul>Must-Have Experience<ul><li>3+ years marketing experience (brand, digital, or growth)</li><li>Experience working at a startup, small brand, or high-ownership environment</li><li>Shopify and Klaviyo experience (or equivalent)</li><li>Social media channel management experience</li><li>Strong content instincts (visual + copy storytelling)</li><li>Comfortable with analytics + performance tracking</li><li>Experience managing campaigns end-to-end</li><li>Comfortable traveling for work + networking</li></ul>Strongly Preferred Skills<ul><li>Adobe Illustrator skills</li><li>Adobe Photoshop/ In Design skills</li><li>Content capture experience (photo + video)</li></ul>Travel (not mandatory)This role includes occasional travel (approximately 3-6 trips per year) for trade shows, festivals, partner visits, as part of bringing the Pirani brand to life.Culture Fit Matters A LotMission-driven, community-oriented, positive, and comfortable giving and receiving direct feedback. Excited to grow with a fast-moving brand and take true ownership.Compensation &amp; GrowthCompetitive compensation based on experience, with opportunity for performance-based growth, leadership development, and meaningful brand ownership.How to Apply:Send:<ul><li>Short note on why Pirani specifically Example of marketing work you personally led or built </li></ul>Brief responses (2&ndash;4 sentences each) to the following:<ul><li>A marketing initiative you built from scratch and the results</li><li>What excites you about working in a small, hands-on team</li><li>How you would describe Pirani&rsquo;s brand after reviewing our channels</li></ul>Benefits:<ul><li>Employee discount</li><li>Paid time off</li></ul>Work Location: Hybrid remote in Black Mountain, NC 28711

Senior Marketing Manager (Hands-On)

Join Pirani Life, Inc. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Pirani Life, Inc.

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Senior Marketing Manager (Hands-On)