Abrar Admin

PRINCETON UNIVERSITY STORE

<p></p><div><h4 class="jobSectionHeader"><b>Marketing Manager</b></h4><p>
Reports To: CEO and President</p>
<p>
Employment Type: Full-time, with limited hybrid flexibility based on the needs of the business. Regular in-office presence, store visits, and participation in key events are required.</p>
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About Princeton University Store</b></h4><p>
Princeton University Store is an independent retail business that serves students, alumni, parents, faculty, staff, and visitors through physical stores, e-commerce, and event-based selling. We are in the midst of an important period of transformation as we work to strengthen our marketing, digital presence, customer engagement, and overall retail execution.</p>
<h4 class="jobSectionHeader"><b>
Position Overview</b></h4><p>
The Marketing Manager is a new role created to establish the marketing function, create consistent communications, and increase customer engagement capability across Princeton University Store.</p>
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This position will lead the planning and execution of marketing initiatives to support revenue growth, digital performance, event promotion, customer connection, and a more consistent brand expression across customer-facing touchpoints.</p>
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This is not a traditional corporate brand management role. Princeton University Store operates in an affiliate relationship with Princeton University and does not own the broader institutional identity. As a result, this role requires strong judgment, sensitivity, and the ability to work within licensing, institutional, and reputational guardrails.</p>
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The Marketing Manager will join leadership as it develops a broader strategic foundation and will help translate that work into campaigns, communications, content, and engagement initiatives as it continues to evolve.</p>
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Key Responsibilities</b></h4><ul><li>
Develop and manage a marketing calendar aligned with seasonal business priorities, key University moments, major selling periods, and store initiatives.</li><li>
Plan and execute integrated marketing campaigns across physical and digital channels.</li><li>
Lead customerfacing communications, including email, newsletters, campaign messaging, event communications, and promotional storytelling.</li><li>
Partner with merchandising and ecommerce to support product launches, promotions, seasonal narratives, and digital content needs.</li><li>
Improve the consistency and quality of marketing execution across campaigns, communications, digital channels, and physical touchpoints.</li><li>
Help bring an emerging Princeton University Store retail identity and expression framework to life across customerfacing channels.</li><li>
Support the development of future retail expression tools such as packaging, collection naming, storytelling architecture, and related systems as appropriate.</li><li>
Manage external creative, production, and freelance partners as needed.</li><li>
Use customer, sales, digital, and campaign data to improve marketing performance and guide decisionmaking.</li><li>
Identify, test, and apply AI and emerging technologies that improve speed, insight, workflow efficiency, and the overall sophistication of the marketing function.</li></ul><h4 class="jobSectionHeader"><b>
Qualifications</b></h4><ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, Retail Merchandising, or a related field.</li><li>
7 to 10 years of relevant experience in marketing, communications, customer engagement, or related roles within a consumerfacing organization.</li><li>
Experience in retail, omnichannel commerce, lifestyle, higher educationrelated retail, cultural institutions, or missiondriven environments strongly preferred.</li><li>
Strong command of marketing planning, campaign development, communications, and promotional execution.</li><li>
Experience with email marketing, digital content planning, social media coordination, and audience engagement.</li><li>
Strong writing, editorial judgment, and messaging skills.</li><li>
Ability to work crossfunctionally and manage multiple priorities with discipline and followthrough.</li><li>
Comfort using data to evaluate performance and improve outcomes.</li><li>
Demonstrated fluency with AI and emerging technology tools, with the ability to apply them responsibly and practically to improve speed, quality, creativity, analysis, and operational efficiency.</li><li>
Familiarity with ecommerce environments and digital merchandising support. Experience with NetSuite, SuiteCommerce, or similar platforms is helpful.</li></ul><h4 class="jobSectionHeader"><b>
To Apply</b></h4><p>
Please submit your r&eacute;sum&eacute; and a brief cover letter outlining your relevant experience and interest in the role.</p></div><p></p>

Marketing Manager

Join PRINCETON UNIVERSITY STORE and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

PRINCETON UNIVERSITY STORE

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Marketing Manager