Qureos Mentor

Printify

<div><div>Location: Remote, Latvia</div> 
<div><div><div>In November 2024, Printful and Printify came together as two equals and merged to form a global on-demand powerhouse. This role will involve working across our two platforms and brands, a unique and special challenge. To learn more about the merger, check out our blog post.<h3 class="jobSectionHeader">
About Us:</h3><div></div>
Both Printify and Printful are pioneering production on-demand companies and platforms established in Latvia but with a global customer base.
Printify is bringing the dream of financial freedom and business ownership to the world by connecting e-commerce entrepreneurs with over 100 print-on-demand facilities around the globe.
Printful has built world-class in-house production facilities and helps people to build their brands, empowering thousands of businesses&mdash;including iconic names like Coca-Cola and MTV.
Our team is at the heart of our success. You&rsquo;ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.<h3 class="jobSectionHeader">
About The Role:</h3>
As Social Media Lead, you will own and drive the organic social media presence for Printify and Printful. You&rsquo;ll define and execute strategies that amplify the brand awareness, engage followers, and drive measurable business impact across platforms.
This role requires a balance of creativity, organization, and leadership. You'll run multiple calendars and strategies across two global brands and 15+ channels. You&rsquo;ll lead and mentor the social media team, collaborate cross-functionally with editorial, video, and product marketing teams, among others, and provide guidance across the company on how social media can support initiatives such as employer branding and community engagement.<h3 class="jobSectionHeader">
Your daily tasks will entail:</h3> 
Strategy &amp; Planning<ul><li>
Define and lead the organic social media strategy for Printify and Printful, ensuring alignment with overall marketing, brand, and content objectives.</li><li>
Differentiate platform strategies by brand, audience, and channel&mdash;crafting content that resonates with each unique community.</li><li>
Identify and test growth opportunities on emerging platforms, using data-driven insights to inform experiments.</li><li>
Stay ahead of cultural and social trends, leveraging them to drive relevance, engagement, and brand storytelling.</li><li>
Provide strategic input on how social media can enhance broader company initiatives, including employer branding, PR campaigns, and corporate storytelling.</li><li>
Lead social media response strategies in times of crisis, ensuring messaging is timely, consistent, and aligned with company values.</li></ul> 
Content Development &amp; Oversight<ul><li>
Oversee the end-to-end social content pipeline, from ideation through publishing.</li><li>
Own the social-first approach to short-form video&mdash;shaping scripts, trend use, and publishing strategies for TikTok, Instagram Reels, and YouTube Shorts together with the Video Team creators.</li><li>
Collaborate with in-house creators, designers, and copywriters to produce engaging, on-brand content that drives impact.</li><li>
Manage and maintain editorial calendars, ensuring timely delivery of seasonal campaigns, product launches, and evergreen content.</li><li>
Ensure all social assets are consistent with brand guidelines, messaging, and tone.</li></ul> 
Leadership &amp; Team Management<ul><li>
Lead, mentor, and inspire the social media team, fostering growth, creativity, and high performance.</li><li>
Provide guidance on best practices, content development, and campaign execution, ensuring team members are empowered to deliver results.</li><li>
Set clear goals, prioritize initiatives, and support professional development within the team.</li></ul> 
Cross-Functional Collaboration<ul><li>
Partner closely with other marketing functions, including the Editorial, Brand, Video, Product Marketing, Performance Marketing, and SEO teams, to deliver cohesive campaigns.</li><li>
Act as a trusted advisor for teams across the company seeking social media expertise.</li></ul> 
Performance &amp; Growth<ul><li>
Monitor, analyze, and report on key performance metrics (engagement, impressions, reach, follower growth, CTR, etc.), delivering actionable insights to stakeholders.</li><li>
Continuously optimize content based on data, trends, and platform shifts to improve KPIs.</li><li>
Partner with Paid Social, SEO, and broader marketing teams to align organic performance with integrated growth strategies.</li></ul> 
Collaboration &amp; Partnerships<ul><li>
Work closely with partners, vendors, and influencers to co-create content and amplify campaigns.</li><li>
Drive collaborative marketing activities, ensuring partner activations are aligned with brand voice and strategic goals.</li><li>
Build and nurture external relationships that expand reach and strengthen community engagement.</li></ul><h3 class="jobSectionHeader"> 
Your Qualifications:</h3><ul><li>
Proven experience in leading organic social media strategy for a global brand or fast-growing company.</li><li>
Strong understanding of platform-specific best practices, trends, and audience behaviors across Instagram, Facebook, Threads, TikTok, LinkedIn, X, Pinterest, YouTube, and emerging platforms.</li><li>
Hands-on experience with short-form video production, scripting, and trend-driven content creation.</li><li>
Exceptional organizational and project management skills, with experience running multiple calendars and strategies across several brands and channels.</li><li>
Strong balance of creative instincts and analytical skills, able to translate performance data into actionable optimizations.</li><li>
Experience managing and mentoring social media teams.</li><li>
Excellent track record of cross-functional collaboration with creative, marketing, and product teams.</li><li>
Excellent communication and copywriting skills, both written and verbal.</li></ul><h3 class="jobSectionHeader"> 
What Sets You Apart:</h3><ul><li>
You think both creatively and strategically&mdash;balancing bold ideas with performance-driven execution.</li><li>
You&rsquo;re proactive in spotting trends and experimenting with innovative formats, especially in short-form video.</li><li>
You excel at leading and mentoring teams, helping others grow while driving strong business results.</li><li>
You thrive in a fast-paced environment, managing multiple priorities without sacrificing quality.</li><li>
You&rsquo;re a natural collaborator who knows how to bring cross-functional teams together to create unified campaigns.</li><li>
You&rsquo;re a trusted advisor, always ready to provide social media expertise to support wider business goals like employer branding and talent attraction.</li><li>
You&rsquo;re passionate about turning business advice and entrepreneurial insights into content that inspires and empowers business owners.</li></ul><h3 class="jobSectionHeader">
Our Tech Stack:</h3><ul><li>
Jira</li><li>
Canva</li><li>
Figma</li><li>
Metricool</li><li>
ChatGPT</li><li>
Kapwing</li><li>
Linktree</li><li>
ManyChat</li></ul><div><h3 class="jobSectionHeader">
What We Offer:</h3><ul><li> 
Monthly gross salary starting from EUR 3000+, with potential for higher compensation based on work experience, education, and skills.</li><li>
Be part of a friendly, inclusive, and global team.</li><li>
An opportunity to work remotely or in a modern and welcoming office in R&#299;ga / Tallinn or a designated co-working space in Barcelona. If you are based in Poland, you will be working remotely full-time.</li><li>
Flexible working hours (start your day as late as 11 a.m.).</li><li>
Health insurance.</li><li>
Access to mentorship, internal meetups, and hackathons both on-site and online.</li><li>
Exciting team-building events and parties you&rsquo;ll never forget!</li><li>
Free and healthy lunch if you work from the R&#299;ga office.</li><li>
Design and order your own merch using our platforms with employee discount.</li></ul></div><div>
We are an equal-opportunity workplace. We&rsquo;re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.
If you think you&rsquo;d excel in this role, send us your resume in English, showing us why you are the right person for the job.
Interested, but don&rsquo;t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We&rsquo;re always looking for creative and driven minds to join our ever-growing team!<div><div><div>
AS Printful Latvia (Re&#291;.nr. LV40203050078)</div></div></div></div></div></div></div></div>

Social Media Lead

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Printify

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Social Media Lead