Qureos Mentor

Purplle.com

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 Influencer Marketing Expert
 
 
 📍 Mumbai
 
 
 
 
 
 
 Experience Required:
 
 2&ndash;5 years (in influencer marketing or brand growth roles)
 
 
 
 Status:
 
 Immediate Opening
 
 
 
 The Role: Influencer Marketing Expert
 
 
 
 You&rsquo;ll be a
 
 mini brand owner
 
 &mdash; driving growth for a product (or set of products) through end-to-end influencer marketing across assigned regions. From idea &rarr; creator selection &rarr; briefing &rarr; execution &rarr; performance analysis &mdash; you&rsquo;ll own the full growth loop.
 
 
 
 
 
 
 What you will own
 
 
 
 
 Strategy &amp; Planning
 
 
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 Build and execute influencer strategies that drive awareness, engagement and conversions.
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 Identify high-impact geographies and tailor creator mixes accordingly.
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 Use data to plan content types, hooks and campaign flows.
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 Execution &amp; Collaboration
 
 
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 Work closely with influencers, agencies and internal brand/content teams.
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 Brief creators clearly to ensure content is authentic, viral and on-brand.
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 Own campaign calendars and ensure seamless execution.
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 Performance &amp; Analysis
 
 
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 Deep dive into campaign metrics to track success and improvement areas.
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 Share insights with brand managers and recommend optimizations.
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 Test new creator segments, hooks and formats to scale what works.
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 Who You Are
 
 
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 2&ndash;5 years of hands-on experience in influencer marketing or digital brand roles.
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 Someone who follows creators, trends and platform nuances (IG, YouTube, regional).
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 Data-comfortable &mdash; able to convert numbers into decisions and ideas.
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 Strong communicator who can collaborate with creators and internal teams.
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 Hungry to build, experiment and own outcomes end-to-end.
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Influencer Marketing Expert

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 Carmesi is seeking an Assistant Marketing Manager with 4&ndash;6 years of experience in digital marketing, social media management, and e-commerce. The ideal candidate is a creative thinker with strong analytical skills, capable of driving brand growth through strategic campaigns, compelling content, and performance-driven digital initiatives. A background in the beauty, wellness, or lifestyle industry will be a strong advantage.
 
 
 The role requires a deep understanding of digital platforms, influencer marketing, and paid media, along with the ability to manage multiple projects while maintaining brand consistency across all touchpoints.
 
 
 Roles &amp; Responsibilities
 
 
 Social Media &amp; Content Strategy
 
 
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 Develop and execute social media strategies that build brand awareness and engagement.
 
 
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 Digital Advertising
 
 
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 Conceptualize and lead digital campaigns that tell compelling brand stories across Instagram, Facebook, and other platforms.
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 Collaborate with the agency to review campaign performance data and audience insights, using them to inspire fresh, insight-led creative ideas.
 
 
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 E-commerce Management
 
 
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 Manage brand presence across online marketplaces such as Amazon, Blinkit, Nykaa, and Flipkart.
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 Ensure product listings are optimized for search and conversion.
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 Collaborate with internal teams to maintain accuracy, freshness, and consistency across e-commerce touchpoints.
 
 
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 Project Management
 
 
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 Coordinate with cross-functional teams to ensure timely delivery of all marketing initiatives.
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 Handle multiple campaigns simultaneously while maintaining high attention to detail.
 
 
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 Mandatory Skills
 
 
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 Social Media Marketing: Proven ability to grow engagement and manage brand storytelling across multiple platforms.
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 Digital Advertising: Strong understanding of Meta and Google Ads with the ability to translate performance insights into fresh, high-impact creative ideas.
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 Content Strategy: Ability to ideate and brief design teams to create thumb-stopping content.
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 Analytical Thinking: Proficiency in campaign performance analysis and data-driven optimization.
 
 
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 Good to Have
 
 
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 Understanding of AI-powered marketing tools for content creation and optimization.4
 
 
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 About Carmesi
 
 
 
 Carmesi was founded in 2017 with a mission to make periods safer for women. The brand has grown to become one of the most prominent names in India&rsquo;s feminine hygiene industry. Carmesi has consistently challenged stereotypes by innovating and vocalizing women&rsquo;s issues.
 
 
 From rash-free sanitary pads to painless razors and natural deodorants, the brand&rsquo;s range continues to expand while maintaining its commitment to clean, safe, and empowering products. Carmesi was also the first Indian brand to have its pads certified 100% rash-free by a gynecologist &mdash; addressing a problem faced by nearly 90% of women in India.
 
 
 Available across multiple online platforms &mdash; Amazon, Flipkart, Nykaa, Myntra, Purplle, Blinkit, Swiggy Instamart, Pharmeasy, Apollo Pharmacy, and more &mdash; Carmesi enjoys strong advocacy among its users. Its Instagram presence stands as a testament to its efforts in normalizing conversations around periods and women&rsquo;s wellness.
 
 
 Website:https://mycarmesi.com/
 
 
 Instagram:@mycarmesi
 
 
 
 About Company
 
 
 
 Founded in 2011, Purplle has emerged as one of India&rsquo;s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
 
 
 Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses&mdash;FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae&mdash;offering trend-driven, high-quality beauty essentials.
 
 
 What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
 
 
 In 2022, Purplle achieved unicorn status, becoming India&rsquo;s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
 
 
 With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India&rsquo;s booming beauty landscape, revolutionizing the way the nation experiences beauty.
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Assistant Marketing Manager - Carmesi

Join Purplle.com and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Purplle.com

ABOUT_COMPANY

Influencer Marketing Expert

Assistant Marketing Manager - Carmesi