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RANCHPRIDE AGROCOMM PRIVATE LIMITED

Job Title: Head &ndash; Brand Strategy &amp; Creative Marketing (FMCG / D2C Premium Dry Fruits &amp; Nuts)Company: Yumleys (Ranchpride Agrocomm Pvt. Ltd.) Location: Vashi, Navi Mumbai (On-site) Employment Type: Full-Time, Permanent Experience Required: 8&ndash;12 years (FMCG/D2C mandatory)About YumleysYumleys is a fast-growing premium dry fruits &amp; nuts brand, part of Ranchpride Agrocomm Pvt. Ltd. We are one of India&rsquo;s largest importers and processors in this category, known for global sourcing, strict quality control, and customer-first service.Role OverviewWe are hiring a Head &ndash; Brand Strategy &amp; Creative Marketing to define Yumleys&rsquo; brand identity, storytelling, and creative direction. This is a leadership role that combines brand strategy, copywriting, and social media. The position is designed to fast-track into Chief Marketing Officer (CMO) as Yumleys expands.Key Responsibilities<ul><li>Define Yumleys&rsquo; brand archetype, personality, and tone of voice.</li><li>Build brand narrative, storytelling, and content strategy.</li><li>Lead creative campaigns across ATL, BTL, digital, influencer, and experiential platforms.</li><li>Oversee copywriting and creative direction (packaging, campaigns, website, social).</li><li>Manage social media strategy and execution in the initial phase.</li><li>Partner with agencies for PR, creative, and digital campaigns.</li><li>Mentor and build a future creative &amp; social media team.</li></ul>Key Result Areas (KRAs)<ul><li>Brand archetype &amp; tone of voice defined in first 90 days.</li><li>20% YoY growth in brand awareness.</li><li>3x ROI on brand and social campaigns.</li><li>Successful new product/category launches.</li><li>Growth of social media into a community-driven channel.</li></ul>Skills &amp; Qualifications<ul><li>8&ndash;12 years&rsquo; experience in Brand Strategy / Creative Marketing (FMCG or D2C mandatory).</li><li>Strong background in copywriting, storytelling, and social media leadership.</li><li>Experience leading ATL/BTL/Digital campaigns with measurable ROI.</li><li>MBA/PGDM in Marketing preferred (not mandatory for exceptional talent).</li></ul>Who Should Apply<ul><li>Brand builders with experience in scaling premium FMCG/D2C brands.</li><li>Professionals who combine creative copywriting + strategic brand leadership.</li><li>Candidates aspiring to grow into a Chief Marketing Officer (CMO) role.</li></ul>Job Details<ul><li>Industry: FMCG / D2C / eCommerce</li><li>Functional Area: Marketing &amp; Communication</li><li>Role Category: Brand Strategy &amp; Creative Marketing</li><li>Location: Akshar Business Park, Vashi, Navi Mumbai</li></ul>How to ApplySend your resume to hr@yumleys.in Subject line: &ldquo;Brand Strategy &amp; Creative Marketing | Your Name&rdquo; Website: www.yumleys.inJob Types: Full-time, PermanentPay: &#8377;900,000.00 - &#8377;1,800,000.00 per yearBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Head – Brand & Creative

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RANCHPRIDE AGROCOMM PRIVATE LIMITED

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Head – Brand & Creative