Qureos Mentor

Rapido

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 About Rapido
 
 
 
 
 
 
 
 
 
 Founded in 2015, Rapido is India&rsquo;s leading multi-modal mobility platform. What began with bike taxis has rapidly evolved to include auto-rickshaws, cab-hailing, and peer-to-peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second-largest position in the cab segment with a 22% share&mdash;establishing us as the overall market leader in ride-hailing. With over
 
 4 million rides completed dail
 
 y and
 
 more than 2 billion rides served to dat
 
 e, Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion. Driven by technology and innovation, we&rsquo;re expanding into new categories while remaining committed to improving last-mile connectivity and empowering livelihoods at scale.
 
 
 
 
 
 
 
 We are not an option; we are a choi
 
 ce!
 
 
 
 
 
 
 
 Job Summary:
 
 
 
 
 
 
 
 Experience Required:
 
 
 
 ● 3 &ndash;5years of experience in marketing roles in high-growth startups or consumer-facing businesses (mobility, e-commerce, FMCG, tech platforms, etc.).
 
 
 ●Proven track record of designing and executing impactful marketing campaigns with measurable outcomes.
 
 
 ●Prior experience in managing vendors, local partnerships, and executing city-level marketing initiatives is a plus.
 
 
 
 
 
 
 Roles &amp; Responsibilities:
 
 
 
 ●Conduct market research to understand user triggers and barriers for key use-cases and categories.
 
 
 ●Scope, conceptualize, and execute city-specific marketing initiatives to drive First Time Users (FTUs) and Monthly Transacting Users (MTUs).
 
 
 ●Identify city-level trends and opportunities for innovative brand activations and promotions.
 
 
 ●Establish and manage strategic partnerships with local stakeholders such as metro authorities, transit hubs, tech parks, NGOs, and traffic police.
 
 
 ●Drive visibility and brand awareness through PR-led initiatives in collaboration with local government bodies and organizations.
 
 
 ● Manage vendor relationships end-to-end&mdash;from onboarding to execution and performance tracking.
 
 
 ●Track, measure, and optimize marketing initiatives to ensure high ROI and alignment with city growth targets.
 
 
 
 
 
 
 Key Performance Indicators (KPIs):
 
 
 
 ● FTU and MTU growth driven by marketing activities
 
 
 ●Number and impact of new marketing initiatives launched
 
 
 ●Partnerships leveraged and scaled for business use-cases
 
 
 ●Brand visibility and awareness uplift in target zones
 
 
 
 
 
 Key Skills:
 
 
 ●Strong understanding of marketing fundamentals, consumer behavior, and local market dynamics
 
 
 ●Marketing strategy, campaign execution, and brand activation planning
 
 
 ●Market research, user insight generation, and VoC analysis
 
 
 ●Analytical skills to evaluate marketing impact, ROI, and performance tracking
 
 
 ●Problem-solving mindset with bias for action and execution excellence
 
 
 ●Creativity and innovation in marketing execution
 
 
 ●Stakeholder, partner, and vendor management&mdash;including NGOs, government bodies, and PR liaisons
 
 
 ●Account management and collaboration with external partners
 
 
 ●Project management and cross-functional collaboration
 
 
 ●Strong communication, negotiation, and interpersonal skills
 
 
 
 
 
 Educational Qualifications:
 
 
 ●Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field from a Tier 1/Tier 2 institute.
 
 
 ●MBA or equivalent postgraduate degree with specialization in Marketing, Strategy, or Brand Management is preferred.
 
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Marketing Manager

Join Rapido and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Rapido

ABOUT_COMPANY

Marketing Manager