Qureos Mentor

RMD Group

<div></div><div><div><b>Sr. Marketing Manager &ndash; On-Site, Full Time</b></div><div>
</div><div>
The Senior Marketing Manager leads the execution of marketing initiatives across multiple restaurant concepts within the RMD Group portfolio, including RMD Group Events. Acting as a player-coach, the Senior Marketing Manager develops strategic plans while remaining hands-on in executing campaigns. This role is responsible for day-to-day marketing management, campaign execution, and cross-channel coordination in support of revenue-driving strategies. This position collaborates closely with the broader marketing team, venue operations, and third-party partners to ensure brand consistency, alignment, and timely delivery across all initiatives.</div><div>
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Reports To: </b>Executive Leadership/RMD Partners</div><div><b>
Salary Range:</b> $85,000 - $95,000<br>
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Duties and Responsibilities</b></div><div>
</div><div><b>
Advertising
</b></div><ul><li>Build advertising schedules and campaign timelines aligned with business priorities</li><li>
Provide direction, budgets, and creative assets to third-party partners for execution of digital advertising across Meta, Google, and display platforms</li><li>
Review campaign performance and compile key analytics to present insights and recommendations to senior leadership
</li>Research and evaluate potential print, digital, and promotional opportunities; present vetted options to senior leadership for consideration<br>
<li>
</li></ul><div><b>
Analytics
</b></div><ul><li>Present monthly analytics, learnings, and recommendations to senior leadership &amp; venue operations teams<b> </b>covering, but not limited to, customer review sites, email marketing, venue promotions or special events, social media, etc.</li><li>
Use data to drive marketing decisions, update campaigns, measure success of efforts, etc.</li><li>
Analyze target market information to identify and recommend effective marketing strategies</li><li>
Analyze sales data to identify opportunities to drive revenue and to measure the impact of marketing efforts
</li></ul><div>
</div><div><b>Branding</b></div><ul><li>
Ensure consistent application of brand voice, visual identity, and quality standards across all touchpoints</li>
Support marketing efforts for new venue openings or rebrands with a strong attention to detail<br>
<li>
</li></ul><div><b>
Content Creation
</b></div><ul><li>Coordinate photo and video shoots including planning, talent coordination, and on-site support</li><li>
Collaborate with venue teams and photographers to capture on-brand content</li>
Ensure final content is organized and distributed for use across marketing platforms<br>
<li>
</li></ul><div><b>
Copywriting
</b></div><ul><li>Write and edit marketing copy across all channels: email, website, social, print, and advertising</li>
Maintain a consistent tone of voice and brand integrity across multiple concepts<br>
<li>
</li></ul><div><b>
Customer Review Sites &amp; Directories
</b></div><ul><li>Monitor and respond to online reviews (Yelp, Google, OpenTable)</li>
Maintain accuracy across online directories and delivery platforms<br>
<li>
</li></ul><div><b>
Delivery Platforms
</b></div>Manage delivery platforms, including updating content, running advertising campaigns, and reporting on platform analytics and performance trends<br>
<ul><li>
</li></ul><div><b>
Email Marketing
</b></div><ul><li>Build and deploy email campaigns via HubSpot or similar platforms</li><li>
Manage list segmentation and campaign performance analysis</li>
Support guest acquisition strategies via pop-ups, lead forms, and in-venue promotions<br>
<li>
</li></ul><div><b>
Market Analysis</b></div><ul><li>
Undertake continuous analysis of market competition</li><li>
Stay up to date on new technology, trends, and best practices</li></ul><div>
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Marketing Strategy &amp; Planning</b></div><ul><li>
Support the development and execution of integrated marketing plans &amp; budgets across digital, social, email, and print</li><li>
Collaborate with senior leadership to develop campaign strategies that drive guest traffic, brand awareness, and revenue</li><li>
Translate high-level marketing goals into actionable timelines, deliverables, and tactics.</li><li>
Lead promotional campaign ideation in partnership with venue teams and ensure proper handoff to operations for execution</li>
Foster a culture of exploration &amp; innovation within the marketing department to try new concepts, technologies, and trends that enhance overall marketing efforts<br>
<li>
<br>
<br>
</li></ul><div><b>Project &amp; Team Management</b></div><ul><li>
Efficiently manage marketing projects &amp; team with diligent follow up at the venue and department level</li></ul><ul><li>
Oversee and manage projects within Asana, ensuring tasks are on track and deadlines are met.</li>
Act as primary liaison between internal teams, venue contacts, and external partners (e.g., photographers, PR agencies, digital media vendors)<br>
<li>
</li></ul><p><b>
Promotions</b></p><ul><li>
Create and strategize promotions, events, and campaigns that drive incremental revenue and/or heavy brand awareness before handing off to the venue operations teams for execution</li><li>
Manage implementation &amp; ongoing success of all marketing promotions</li><li>
Drive loyalty program to build traffic-driving marketing initiatives &amp; guest retention</li>
Track promotion success &amp; make recommendations for any promotional changes<br>
<li>
<br>
<br>
</li></ul><div><b>Public Relations</b></div><ul><li>
Manage third party agency relationship</li><li>
Lead Marketing Coordinators in PR initiatives</li></ul><div><br>
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Reservation Platform
</b></div><ul><li>Audit &amp; optimize platform opportunities on a bi-weekly basis
</li><li>Responsible for selection of photos and copy featured on the platform
</li><li>Create &amp; manage experiences, ticketed events, and upgrades through the system</li></ul><div><b>
</b></div><div><b>
Social Media</b></div><ul><li>
Oversee social strategy by approving content calendars, captions, and creative produced by the Marketing Coordinators</li><li>
Monitor engagement, trends, and opportunities for organic &amp; paid growth</li><li>
Collaborate on influencer marketing initiatives &amp; user-generated content strategies</li><li>
Work with digital agency partners to collaborate on social ad campaigns. Use data from agency partners to optimize photos &amp; messaging across social platforms</li></ul><div>
</div><div><b>
Websites
</b></div><ul><li>Ensure SEO best practices are followed and optimized across site content</li><li>
Coordinate with web developers and contractors on technical updates as needed</li>
Ensure ADA compliance remains up to date &amp; current legislation standards<br>
<li>
</li></ul><div><b>
Qualifications:</b></div><ul><li>
Must be local to San Diego. Work will be performed at RMD Group Corporate Office &amp; individual venues.</li><li>
Preferred bachelor's degree in marketing or related field.
</li><li>Must have 5+ years of relevant marketing experience, with a minimum of 3 years in the full service restaurant space.</li><li>
Demonstrated success in team leadership and performance management.</li><li>
Excellent verbal and written communication skills with proofreading &amp; copywriting experience.</li><li>
Solid understanding &amp; experience in social media, content, print advertising, digital, grassroot marketing, influencer, SEO, email, event, and promotional marketing verticals.</li><li>
Detail oriented. Ability to manage multiple projects simultaneously, prioritize assignments, and meet deadlines in a fast-paced environment.</li><li>
Ability to work productively, both independently and collaboratively with others.</li><li>
Strong working knowledge of project management and productivity tools, including Microsoft 365 (Word, Excel, Teams, SharePoint) and Asana.</li><li>
Proficient in digital advertising &amp; CRM tools including Google, Meta, Yelp, OpenTable, and HubSpot.</li><li>
Basic working knowledge of Adobe Illustrator &amp; InDesign preferred.
</li><li>Team player with a positive, proactive, and flexible mindset.
<br>
<div><b>Physical Requirements:</b></div><ul><li>
Must be able to travel frequently between venues within San Diego County; occasional evening and weekend availability required to support restaurant operations. Work is performed in both office settings and onsite in active hospitality environments.</li><li>
Must be able to sit, stand or walk for up to 8 hours at a time.</li><li>
Must be able to lift at least 40 pounds safely and properly.</li><li>
Must be able to bend, stoop and climb.</li><li>
Must be able to push and pull.</li></ul></li></ul></div>

Sr. Marketing Manager at RMD Group

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Sr. Marketing Manager at RMD Group