Abrar Admin

Samuel Merritt University

<div><h1 class="jobSectionHeader">Description: 
</h1><h2 class="jobSectionHeader">
Job Description Summary: 
</h2>
This position supports the College of Podiatric Medicine's brand, digital presence, and prospective-student outreach. The Brand &amp; Content Coordinator produces and schedules social media and video content, writes recruitment copy, supports virtual and in-person prospect events, and helps run the CPM top-of-funnel: organic social, paid digital, email nurture, and ambassador programs. The role partners with the CPM Recruitment &amp; Admissions Coordinator on prospect-to-applicant handoff, and coordinates with SMU Marketing &amp; Communications to keep CPM aligned with university brand standards while maintaining a distinct, program-specific voice. 
The role is measured on prospective-student engagement (reach, inquiries, application starts), applicant source attribution, and contribution to CPM recruitment yield. Some travel required for conferences, recruiting events, and program content production.<h1 class="jobSectionHeader"> 

Duties and Responsibilities:</h1>
Essential Duties and Responsibilities:
Content Production &amp; Social Media - 45%<ul><li>
Produce and schedule short-form and long-form content for Instagram, TikTok, LinkedIn, YouTube, and the CPM web presence: student life features, faculty spotlights, alumni stories, procedure highlights, campus and clinical footage.</li><li>
Maintain the CPM editorial calendar in alignment with the AACPMAS application cycle (open, interview season, decision deadlines).</li><li>
Write and edit recruitment copy for landing pages, email campaigns, viewbook, info-session scripts, and ambassador toolkits.</li><li>
Capture and edit photography and video on location (campus, clinical sites, events) and in-studio.</li><li>
Support the CPM visual identity: basic graphic design, asset organization, and coordination with freelance photographers, videographers, and designers.</li></ul>
Prospective-Student Outreach &amp; Recruitment Support - 30%<ul><li>
Support top-of-funnel acquisition across organic social, paid digital (Meta, Google, TikTok, LinkedIn), and SEO for CPM program pages.</li><li>
Build and send email nurture sequences for prospects from first inquiry through AACPMAS application submission.</li><li>
Coordinate virtual and in-person prospect events: webinars, Q&amp;A sessions, info sessions, admitted-student events. Handle speaker prep, run-of-show, and post-event content reuse.</li><li>
Coordinate the CPM student ambassador and alumni ambassador programs for user-generated content and peer outreach.</li><li>
Work closely with the CPM Recruitment &amp; Admissions Coordinator on prospect-to-applicant handoff, nurture for stalled leads, and yield activities for admitted students.</li></ul>
Analytics &amp; Reporting - 10%<ul><li>
Track KPIs: impressions, engagement rate, inquiry volume, application starts, applicant source attribution, and channel-level cost efficiency.</li><li>
Assemble a monthly dashboard for the CPM Dean and the Pathway to Success leadership group.</li><li>
Flag trends and recommend adjustments to the Dean and SMU Marketing partners.</li></ul>
Communications &amp; Liaison - 10%<ul><li>
Liaise with SMU Marketing &amp; Communications to stay aligned with university brand standards and leverage shared resources.</li><li>
Partner with the SMU Web team on CPM program pages and conversion flow.</li><li>
Coordinate with external vendors (agencies, photographers, videographers, printers, paid media platforms) under Dean's direction.</li></ul>
Other duties as assigned - 5%
Skills and Abilities:<ul><li>
Hands-on production skills: writing, photography or videography, basic graphic design, video editing. Comfort with tools like Adobe Creative Suite, Canva, CapCut, or equivalents.</li><li>
Working knowledge of paid digital platforms (Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Campaign Manager) and web analytics (GA4, UTM tagging).</li><li>
Strong copywriting. Able to write in a warm, specific, non-corporate voice that resonates with prospective health professions students.</li><li>
Able to produce a finished piece of content end-to-end, not just brief an agency.</li><li>
Comfortable on camera and behind the camera. Willing to direct students, faculty, and alumni talent and coax good footage out of non-professionals.</li><li>
Good project management. Able to run multiple parallel campaigns and hit deadlines tied to the application cycle.</li><li>
Demonstrate commitment to the principles of diversity, equity, and inclusion.</li><li>
Able to work independently while collaborating across CPM, SMU Marketing, Admissions, and external vendors.</li><li>
Handle privileged student and applicant information in a FERPA-compliant manner.</li><li>
Professional in manner and attire.</li><li>
Available to work two to four Saturdays per year for recruiting events and content shoots.</li></ul>
Education and Experience:<ul><li>
Bachelor's degree required. Preferred fields: Marketing, Communications, Journalism, Digital Media, Film/Video, or related.</li><li>
Relevant experience welcomed but not required. Candidates with prior work in brand/content, social media, agency, freelance content production, higher-education recruitment marketing, or a substantial personal content program are all encouraged to apply.</li><li>
Preferred: experience marketing a professional or graduate program (medical, dental, pharmacy, law, MBA) or a regulated healthcare brand.</li><li>
Portfolio required: candidates should be able to show 3 to 5 examples of content or campaigns they personally produced. Freelance, internship, student publication, and personal project work all count.</li></ul>
Physical Requirements:<ul><li>
Able to lift, bend, and flex the upper body.</li><li>
Able to be sedentary for extended periods of time.</li><li>
Able to go back and forth across campus several times per day.</li><li>
Able to lift up to 30 pounds and push and pull carts (event setup, equipment transport).</li><li>
Able to travel by car and air for recruiting events and content shoots.</li></ul>
Work Environment:
Office Location: Oakland Campus &ndash; Onsite<ul><li>
This is an onsite position based in Oakland, CA, requiring regular in-office presence to support daily operations, collaboration, and student or team engagement.</li><li>
Work is performed primarily on campus in a dynamic academic environment, with direct interaction across multidisciplinary teams.</li></ul><h3 class="jobSectionHeader">
Employee Status:</h3>
Regular<h3 class="jobSectionHeader">
Exemption Status:</h3>
United States of America (Non-Exempt)<h3 class="jobSectionHeader">
Time Type:</h3>
Full time<h3 class="jobSectionHeader">
Job Shift:</h3>
Pay Range:
$29.01 to $38.50 hour/non-exempt based on experience
Samuel Merritt University currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location, and other relevant skills.</div>

Brand & Content Coordinator, CPM

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Samuel Merritt University

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Brand & Content Coordinator, CPM