"Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Partners and sister’s-in-law Sana and Safinaz are the driving force behind the label which is an all-encompassing life-style brand.
Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Included on the apparel side is the brand’s latest venture in retail. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear."