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Seaberry Foods Private Limited

Company Overview: Seaberry Foods Pvt. Ltd. is a leading distributor of frozen food products, serving a wide network of HoReCa (Hotel, Restaurant &amp; Catering) clients, retail markets, and modern trade across Kerala. We are expanding our presence in the Kochi region and are looking for a seasoned professional with strong field experience to lead business development efforts in this segment.Job Description:We are seeking a motivated and experienced Area Sales Manager (ASM) to drive business growth in the HoReCa sector for the Multiple region. The ideal candidate will have a proven track record in food &amp; beverage / frozen food distribution, strong customer relationships, and excellent field execution capabilities.Key Responsibilities:<ul><li>Develop and Expand HoReCa Business: Identify, onboard, and nurture new HoReCa clients (Hotels, Restaurants, Caterers) in the assigned territory to increase market share and product penetration.</li><li>Field Sales &amp; Client Visits: Conduct regular client visits to maintain strong relationships, understand requirements, and offer appropriate frozen food solutions.</li><li>Sales Target Achievement: Consistently meet or exceed monthly, quarterly, and annual sales targets.</li><li>Demand Generation &amp; Visibility: Drive product visibility through sampling, on-ground activations, promotions, and merchandising at HoReCa outlets.</li><li>Product Knowledge &amp; Demonstration: Educate customers on frozen product offerings, conduct demos, and provide training on proper handling and usage.</li><li>Route Planning &amp; Coverage: Strategically plan daily routes to ensure optimal area coverage and maximum client engagement.</li><li>Order &amp; Supply Coordination: Manage end-to-end order processes, coordinate with logistics and supply chain to ensure on-time deliveries.</li><li>Market Intelligence: Monitor competitor activities, pricing, and promotional strategies to share actionable insights with management.</li><li>Relationship Management: Build and maintain strong relationships with chefs, purchase managers, hotel owners, and other key decision-makers.</li><li>Internal Coordination: Work closely with branch offices, supply chain, and marketing teams to ensure smooth operations and high customer satisfaction.</li><li>Collections &amp; Payments: Track outstanding payments and ensure timely collections in line with company policies.</li></ul>Preferred Candidate Profile:<ul><li>Experience: Minimum 3&ndash;5 years of relevant experience in HoReCa / Frozen Food / FMCG / B2B Food Service sales, with strong field exposure.</li><li>Proven experience in frozen food distribution or similar categories is highly preferred.</li><li>Strong interpersonal, negotiation, and communication skills.</li><li>Self-driven, target-oriented, and capable of handling field challenges independently.</li><li>Willingness for extensive fieldwork within Kochi and nearby regions.</li><li>Preferring candidates from Thrissur are preferred for better regional coverage.</li><li>Maturity and decision-making ability to manage clients and resolve on-ground issues effectively.</li></ul>Job Types: Full-time, PermanentPay: ₹25,000.00 - ₹30,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li><li>Internet reimbursement</li><li>Leave encashment</li></ul>Ability to commute/relocate:<ul><li>Thrissur, Kerala: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>Field sales: 2 years (Required)</li><li>frozen food sector: 2 years (Preferred)</li></ul>Location:<ul><li>Thrissur, Kerala (Required)</li></ul>Willingness to travel:<ul><li>75% (Preferred)</li></ul>Work Location: In person

Area Sales Manager (Kerala)

Join Seaberry Foods Private Limited and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Seaberry Foods Private Limited

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Area Sales Manager (Kerala)