Qureos Mentor

Selkirk Sport

<div><div><p><b>About</b><b> Selkirk Sport</b></p>
<p>
At Selkirk Sport, we're passionate about pushing the boundaries of pickleball innovation. Our mission is to <i>Fuel the Pickleball Obsession</i> by creating the sport's premier products and ecosystem. As a leading global brand in premium pickleball equipment, we're expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.</p>
<p>
We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.</p></div><h2 class="jobSectionHeader"><b>
Content Strategy Director</b></h2>
<p><b>
Location:</b> Remote<br>
<b>Department:</b> Media x Content Production<br>
<b>Reports to:</b> Chief Marketing Officer</p>
<p></p>
<h3 class="jobSectionHeader"><b>The Opportunity</b></h3>
<p>
We aren't just building a brand. We're building a media ecosystem.</p>
<p>
Selkirk is at the forefront of a cultural shift in sports, and we are looking for a Content Strategy Director who can merge high-level creative vision with rigorous operational leadership.</p>
<p>
This is not a role for someone who simply wants to make content. This is for a strategist and executive producer who knows how to architect a multi-platform media engine, from streaming TV and podcasts to commercial campaigns and editorial storytelling.</p>
<p>
You will lead a talented production team, oversee a seven-figure budget, and ensure every piece of content we produce is intentional, high-performing, and unmistakably Selkirk.</p>
<p></p>
<h3 class="jobSectionHeader"><b>What You'll Do</b></h3>
<h4 class="jobSectionHeader"><b>Strategic Leadership &amp; Vision</b></h4>
<ul><li>Architect and execute a unified media strategy across all brands, channels, and formats</li>
<li>Lead and mentor a multidisciplinary team including production managers, videographers, editors, and external partners</li>
<li>Partner with the Creative Director and CMO to concept and execute high-impact campaigns across DTC and Wholesale channels</li>
<li>Ensure every piece of content reinforces brand identity and positions Selkirk as a leader in the sport</li>
</ul><p></p><h4 class="jobSectionHeader"><b>Multi-Platform Programming</b></h4>
<ul><li><b>Selkirk TV:</b> Act as Executive Producer for original programming and instructional series, overseeing distribution across FAST channels and driving monetization and retention strategies</li>
<li><b>Blog &amp; Editorial:</b> Own the editorial voice of the Selkirk Blog, balancing high-quality storytelling with SEO-driven growth and audience engagement</li>
<li><b>Selkirk Studios:</b> Direct the strategic roadmap for studio programming, leading both internal teams and external production partners</li>
</ul><p></p><h4 class="jobSectionHeader"><b>Production, Planning &amp; Operations</b></h4>
<ul><li>Oversee end-to-end production and post-production pipelines, ensuring workflows are seamless, scalable, and efficient</li>
<li>Build and maintain long-range content calendars aligned with product launches, brand campaigns, and athlete initiatives</li>
<li>Manage production budgets, staffing plans, and resource allocation with a focus on efficiency and impact</li>
<li>Develop and maintain a robust digital asset library to support global content needs</li>
</ul><p></p><h4 class="jobSectionHeader"><b>Performance, Data &amp; ROI</b></h4>
<ul><li>Establish KPIs and performance frameworks across all content initiatives, including reach, engagement, retention, and revenue impact</li>
<li>Ladder every media initiative back to measurable outcomes and business objectives</li>
<li>Build reporting cadences and dashboards that provide leadership with clear visibility into content performance and ROI</li>
<li>Use analytics and performance insights to continuously refine content strategy and distribution</li>
</ul><p></p><h4 class="jobSectionHeader"><b>The Future of Content</b></h4>
<ul><li>Integrate generative AI and emerging tools into production workflows to scale output and streamline execution</li>
<li>Identify opportunities to automate repetitive tasks, improve editorial throughput, and increase team efficiency</li>
<li>Stay at the forefront of content, media, and distribution trends to keep Selkirk ahead of the curve</li>
</ul><p></p><h3 class="jobSectionHeader"><b>Who You Are</b></h3>
<ul><li><b>An Experienced Leader:</b> You bring 5&ndash;8+ years of experience in content strategy, media production, or media leadership and have successfully led teams and large-scale initiatives</li>
<li><b>A Creative Operator:</b> You think like a storyteller but execute like an operator. You care as much about performance and outcomes as you do about creative quality</li>
<li><b>Data-Driven:</b> You don't just produce content, you measure it, learn from it, and continuously improve it</li>
<li><b>Operationally Minded:</b> You thrive in structure and understand the complexity of content calendars, production planning, and multi-channel execution</li>
<li><b>Technically Fluent:</b> You are comfortable with streaming distribution, FAST channels, SEO, and modern content ecosystems</li>
</ul><p></p><h3 class="jobSectionHeader"><b>What Success Looks Like</b></h3>
<ul><li>A scalable, high-performing content engine that supports brand growth across all platforms</li>
<li>Measurable increases in audience growth, engagement, and content-driven revenue</li>
<li>A disciplined content operation with clear planning, reporting, and performance visibility</li>
<li>Original programming and campaigns that elevate Selkirk's position as a leader in the sport</li>
</ul><p></p><h3 class="jobSectionHeader"><b>Why Selkirk</b></h3>
<p>
We move fast, we operate with intention, and we are building something meaningful in a rapidly growing sport.</p>
<p>
This is a rare opportunity to lead and shape a full-scale media ecosystem, with the autonomy, resources, and support of a market leader behind you.</p>
<p>
If you are excited by the idea of building something that is both creatively ambitious and operationally excellent, we want to hear from you.</p></div>

Content Strategy Director

Join Selkirk Sport and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Selkirk Sport

About Company

Content Strategy Director