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Marketing Director &ndash; Midwest CardsLocation: Columbus, OHType: Full-TimeReports To: CEOStart Date: ASAPAbout Midwest CardsMidwest Cards is a premier destination for sports and gaming collectibles, serving a national customer base through our e-commerce platform and a vibrant local community through our flagship retail store in Columbus, Ohio. With a relentless commitment to innovation and community, we&rsquo;re redefining what it means to connect with the hobby &mdash; both in-store and online.We&rsquo;re seeking an experienced, data-driven Marketing Director to take our brand and revenue to the next level. You&rsquo;ll lead and execute a full-funnel marketing strategy across digital, retail, and live platforms while laying the groundwork for a scalable marketing department. This is a senior-level role with a clear path to leadership team participation and company-wide impact.Key ResponsibilitiesYou will lead and own Midwest Cards&rsquo; entire marketing ecosystem, ensuring campaigns are aligned with brand, business goals, and sales performance.Strategic Marketing Oversight<ul><li>Develop and execute the overall marketing strategy to support company revenue, awareness, and brand positioning goals.</li><li>Serve as the strategic lead for all customer acquisition, retention, and engagement efforts.</li><li>Establish KPIs, track performance, and report results directly to leadership.</li><li>Conduct market analysis to monitor trends, competitor moves, and customer behavior to inform decisions and uncover new opportunities.</li><li>Lead brand management efforts to ensure consistent brand identity, voice, and visual standards across all touchpoints.</li></ul>Core Accountabilities<ul><li>Email Campaigns &ndash; Plan, execute, and optimize lifecycle email marketing to engage customers and drive conversions.</li><li>Google Ads &ndash; Manage PPC campaigns with a focus on ROAS and customer acquisition.</li><li>SEO &ndash; Oversee on-site and off-site SEO strategies to improve search rankings and organic traffic.</li><li>Social Media (Organic + Paid) &ndash; Develop engaging content and run paid campaigns across platforms (Instagram, Facebook, TikTok, X).</li><li>Website Marketing &ndash; Ensure the site is conversion-optimized, updated, and aligned with brand and promotional strategy.</li><li>Retail Store Marketing &ndash; Drive local foot traffic through geo-targeted campaigns, in-store signage, and partnerships.</li><li>Live Selling Support &ndash; Partner with the live selling team to develop strategies and promotional support for Whatnot and other platforms.</li><li>Promotions &ndash; Plan and execute promotional calendars, product drops, giveaways, and cross-channel sales events.</li></ul>Experience &amp; QualificationsMust-Haves<ul><li>5+ years of experience in product marketing, with ownership of both performance and brand marketing initiatives.</li><li>Experience at a growth-stage business, ideally in retail, e-commerce, or direct-to-consumer.</li><li>Previous in-house role where you built or scaled marketing operations.</li><li>Demonstrated success in leading remote or freelance marketing teams.</li><li>Strong fluency in leveraging AI tools for creative, analytics, and campaign workflows.</li><li>Proficiency in interpreting data and turning insights into action.</li><li>Excellent communicator with strong project management skills.</li></ul>Preferred<ul><li>Familiarity with the EOS (Entrepreneurial Operating System) framework.</li><li>Personal or professional knowledge of the sports cards or gaming collectibles industry.</li><li>Experience working across multiple revenue channels (ecommerce, retail, livestreaming).</li></ul>Leadership Path<ul><li>After the first 90 days, this role will join the executive leadership team, actively contributing to high-level strategic planning and EOS implementation.</li><li>You will own the Sales &amp; Marketing business function, collaborating with Retail &amp; Live Selling, Operations, and Finance leadership.</li></ul>Key Objectives<ul><li>Grow Revenue &ndash; Through targeted acquisition, optimized campaigns, and channel efficiency.</li><li>Increase Brand Awareness &ndash; Establish Midwest Cards as a national leader in the sports and gaming collectibles industry.</li><li>Build a Scalable Marketing Function &ndash; Lay the foundation for team growth, tooling, and marketing ops maturity.</li><li>Unify the Customer Journey &ndash; Across retail, ecommerce, and live selling experiences.</li></ul>Why Join Midwest Cards?<ul><li>Be part of a company that blends innovation with tradition in one of the most passionate communities out there.</li><li>Work in an entrepreneurial environment with a clear path to leadership and ownership of a core business function.</li><li>Collaborate with a tight-knit team that values creativity, integrity, and performance.</li></ul>Job Type: Full-timeBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Briefly describe a marketing strategy you led that successfully drove both customer acquisition and brand growth. What channels did you use, and what were the results?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Marketing: 5 years (Required)</li><li>Management: 3 years (Preferred)</li></ul>Ability to Commute:<ul><li>Columbus, OH 43215 (Required)</li></ul>Work Location: In person

Marketing Director

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Marketing Director