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Smart Innovations (Pvt) Ltd.

About Us:Smart innovation having a credible legacy of 17 years in the market is a growing company specializing in cutting-edge Home Automation solutions, delivering intelligent control systems, smart devices, and personalized automation experiences for residential clients. We're expanding our team to bring on driven, technically-minded professionals who can bridge the gap between engineering expertise and customer engagement.Job SummaryThe Social Media Marketing and Account Handler is responsible for developing and executing a comprehensive social media strategy to increase brand awareness, drive customer engagement, and ultimately support marketing and business goals. This role requires a blend of creative and analytical skills, as well as a strong understanding of various social media platforms, trends, and best practices.Key Responsibilities1. Strategy and Planning:&middot; Develop, implement, and manage the company's social media strategy, aligning it with overall marketing and business objectives.&middot; Conduct market research and competitor analysis to identify trends and opportunities.&middot; Define key performance indicators (KPIs) and set specific objectives for social media campaigns (e.g., brand awareness, lead generation, website traffic).&middot; Create and manage editorial calendars and content syndication schedules.2. Content Creation and Curation:&middot; Generate, edit, publish, and share engaging daily content, including original text, images, videos, and HTML, that builds meaningful connections and encourages community interaction.&middot; Adapt content to suit different platforms and target audiences (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube).&middot; Oversee the design of social media accounts, including profile pictures, cover images, and blog layouts.&middot; Stay up-to-date with new content creation tools and techniques.3. Account Handling and Community Management:&middot; Manage the day-to-day operations of all social media channels.&middot; Monitor, listen, and respond to users in a timely and professional manner, fostering a positive online community.&middot; Engage in relevant social discussions about the company, its competitors, and the industry.&middot; Moderate user-generated content and manage online reputation.4. Paid Social Media and Campaigns:&middot; Develop, launch, and manage new promotions, competitions, and advertising campaigns.&middot; Create and optimize paid social media campaigns on various platforms.&middot; Manage and track budgets for social media activities, ensuring a solid return on investment (ROI).5. Performance Analysis and Reporting:&middot; Continuously capture, track, and analyze appropriate social data and metrics (e.g., engagement rates, click-through rates, follower growth).&middot; Use social media analytics tools (e.g., Google Analytics, Facebook Audience Insights) to measure the success of campaigns.&middot; Prepare and present regular reports to stakeholders on social media performance, providing actionable insights and recommendations for improvement.6. Collaboration and Communication:&middot; Collaborate with other departments (e.g., marketing, sales, customer service) to ensure brand consistency and coordinate actions.&middot; Liaise with clients (in an agency setting) or internal teams to understand their needs and deliver on expectations.&middot; Build and maintain key relationships with influencers and industry professionals.Skills and Qualifications&middot; Proven work experience as a Social Media Manager, Social Media Specialist, or a similar role.&middot; In-depth knowledge of various social media platforms, algorithms, and best practices.&middot; Excellent copywriting and editing skills, with a keen eye for detail.&middot; Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).&middot; Creative thinking skills for developing new and innovative ideas.&middot; Strong communication, presentation, and interpersonal skills.&middot; Analytical skills and the ability to interpret data to make informed decisions.&middot; Familiarity with online marketing, SEO, and web traffic metrics.&middot; Bachelor's degree in Marketing, Communications, Public Relations, or a related field is often preferred.Share your Cv on the whatsapp # 0326-6660232Locations: Main GT Road Opposite DHA-2, Gate 4Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Performance Marketing Executive

Join Smart Innovations (Pvt) Ltd. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Smart Innovations (Pvt) Ltd.

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Performance Marketing Executive