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Soft Enterprise

Job Description: Soft Enterprise is looking for a highly strategic, data-driven, and creative Digital Marketing Coordinator to lead and scale our online marketing efforts. This role involves overseeing all digital marketing operations, managing campaigns across various platforms, and driving measurable results in brand visibility, user acquisition, and conversion rates. The ideal candidate is well-versed in performance marketing, SEO, social media, analytics, and content strategy, and can lead a team toward achieving ambitious growth targets.Key Responsibilities: <ul><li>Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, content, and paid advertising</li><li>Plan and manage ad campaigns on platforms such as Google Ads, Facebook/Meta Ads, LinkedIn Ads, and others</li><li>Supervise the content strategy, including blogs, landing pages, website content, and social media posts, ensuring alignment with SEO and branding goals</li><li>Lead the social media team and oversee account growth, engagement strategies, and community management</li><li>Conduct regular performance reviews using tools like Google Analytics, Search Console, Meta Business Suite, SEMrush, and Hotjar</li><li>Manage and optimize the marketing funnel to drive qualified leads, conversions, and customer retention</li><li>Collaborate with cross-functional teams (Sales, Design, Development) to ensure marketing initiatives align with business goals</li><li>Monitor digital trends, competitor activities, and algorithm changes to inform strategic direction</li><li>Oversee marketing automation tools and email marketing campaigns using tools like Mailchimp, HubSpot, or similar</li><li>Manage marketing budgets effectively and deliver ROI through campaign performance</li><li>Mentor and lead junior marketers and interns, fostering a collaborative, growth-oriented culture</li></ul>Job Requirements: <ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Digital Media, Communications, or a related field</li><li>Minimum 3&ndash;5 years of experience in digital marketing with proven team leadership and campaign success.</li><li>Strong knowledge of Google Ads, Facebook/Instagram Ads, SEO tools (Ahrefs, SEMrush), Google Analytics, and CRM platforms</li><li>Excellent communication, project management, and organizational skills</li><li>Creative thinker with the ability to translate complex data into actionable insights</li><li>Demonstrated success in managing B2B/B2C digital campaigns and lead generation</li><li>Hands-on experience with A/B testing, conversion rate optimization, and funnel tracking</li><li>Strong grasp of branding, content marketing, and storytelling in digital formats</li></ul>Job Benefits: <ul><li>Competitive salary with performance-based bonuses</li><li>Health and wellness benefits (as per company policy)</li><li>Leadership role with significant impact on business growth.</li><li>Professional development support including certifications and training</li><li>Paid annual leaves and public holidays</li><li>Opportunity to work with a talented and collaborative team</li><li>Recognition programs such as Employee of the Month and milestone awards</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>How many years of experience do you have as a Digital Marketing Coordinator?</li><li>Are you comfortable coming to Bahria Town, Lahore?</li><li>How soon you can join us?</li></ul>Work Location: In person

Digital Marketing Coordinator

Join Soft Enterprise and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Soft Enterprise

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Digital Marketing Coordinator