Qureos Mentor

Sony Music Global Job Board

<div><h2 class="jobSectionHeader"><b>About The Orchard:</b></h2>
<p>
The Orchard is a leading global music distributor and Artist &amp; Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard's comprehensive artist &amp; label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.</p>
<p>
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.</p>
<p>
We are seeking an experienced and innovative Associate Director of Audience Development to join our New York-based Marketing Strategy &amp; Audience Development team. This role will lead the day-to-day strategy and hands-on execution of first-party fan data acquisition campaigns (email &amp; SMS), with a particular focus on building high-intent email and SMS audiences that can be converted into e-commerce merchandise buyers &amp; beyond.</p>
<p>
Reporting to the Vice President, Audience Development, this role combines strategic thinking, hands-on campaign execution and data-driven performance optimization. You'll leverage proprietary technology, paid and organic marketing channels, live events and third-party audience tools to deliver measurable growth for artists and label partners across multiple genres and career stages.</p>
<p>
Please note: This is a hands-on role that will occasionally require evening or weekend work to support priority releases &amp; live events.</p>
<h2 class="jobSectionHeader"><b>
What you'll do:</b></h2>
<ul><li>Office- first role, in office 4 days a week.</li>
</ul><h3 class="jobSectionHeader"><b>First-Party Data Acquisition Strategy</b></h3>
<ul><li>Partnering closely with our Marketing Strategists, you'll lead the day-to-day development and execution of strategies that grow artists' first-party fan audiences across email &amp; SMS.</li>
<li>Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.</li>
<li>Develop scalable acquisition frameworks &amp; benchmarks that can be adapted across artists, genres, &amp; campaign types.</li>
<li>Partner closely with the Associate Director, Fan Engagement &amp; CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.</li>
</ul><h3 class="jobSectionHeader"><b>Campaign Execution &amp; Optimization</b></h3>
<ul><li>Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.</li>
<li>Collaborate with Marketing Strategy &amp; Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.</li>
<li>Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.</li>
</ul><h3 class="jobSectionHeader"><b>E-Commerce &amp; Revenue Growth</b></h3>
<ul><li>Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities.</li>
<li>Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment.</li>
</ul><h3 class="jobSectionHeader"><b>Audience Insights, Measurement &amp; Reporting</b></h3>
<ul><li>Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes.</li>
<li>Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.</li>
<li>Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns.</li>
<li>Translate performance data into clear, actionable recommendations for internal teams, artists and label partners.</li>
<li>Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.</li>
</ul><h3 class="jobSectionHeader"><b>Tools, Technology &amp; Innovation</b></h3>
<ul><li>Oversee the strategic use of proprietary and third-party audience acquisition tools, landing-page platforms and CRM integrations.</li>
<li>Identify opportunities to improve fan sign-up experiences, progressive data collection, audience segmentation, consent management and data enrichment.</li>
<li>Partner with Product, Design &amp; Engineering teams to help guide the development of tools and features that improve first-party data acquisition and measurement.</li>
<li>Collaborate with Marketing Strategy, Relationship Management, Fan Engagement &amp; CRM, Privacy and Product, Design &amp; Engineering teams to ensure acquisition campaigns comply with global privacy and consent requirements.</li>
<li>Support the Vice President, Audience Development in evaluating and testing new fan acquisition technologies, platforms and partners.</li>
<li>Monitor emerging audience-development trends within music and across industries such as gaming, sports, television, film and retail.</li>
</ul><h3 class="jobSectionHeader"><b>Cross-Functional Collaboration &amp; Education</b></h3>
<ul><li>Partner with Relationship Management, Global Paid Media &amp; Growth Strategy, Brand Marketing, Fan Engagement &amp; CRM, D2C e-commerce and Marketing Strategy teams to integrate first-party data acquisition into artist campaigns.</li>
<li>Serve as an audience-development thought leader internally and as a trusted advisor to artist and label partners, providing best-practice guidance and data-driven recommendations.</li>
<li>Educate internal teams and clients on the role first-party fan data can play in driving long-term audience ownership and commercial growth.</li>
<li>Support the Vice President, Audience Development in educating marketers across global markets on acquisition strategies appropriate to their local audiences, platforms, cultures and privacy requirements.</li>
<li>Help establish repeatable processes that make audience acquisition a consistent component of priority artist and release campaigns.</li>
</ul><h2 class="jobSectionHeader"><b>Who you are:</b></h2>
<ul><li>5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.</li>
<li>Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.</li>
<li>Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.</li>
<li>Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.</li>
<li>Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.</li>
<li>Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.</li>
<li>Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.</li>
<li>Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.</li>
<li>Comfortable balancing strategic planning with detailed, hands-on campaign execution.</li>
<li>Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.</li>
<li>Intrinsically motivated to find new and exciting ways to identify and acquire music fans, with a curious mindset and a strong desire to test, learn and scale successful approaches.</li>
<li>Comfortable working flexible hours when needed to support our partners, live events and high-priority releases.</li>
</ul><h2 class="jobSectionHeader"><b>What we give you:</b></h2>
<ul><li>You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day</li>
<li>A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best</li>
<li>An attractive and comprehensive benefits package including medical, dental, vision, life &amp; disability coverage, and 401K + employer matching</li>
<li>Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans</li>
<li>Investment in your professional growth and development enabling you to thrive in our vibrant community.</li>
<li>The space to accelerate progress, positively disrupt, and create what happens next</li>
<li>Time off for a winter recess</li>
</ul>
<p><i>The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.</i></p></div>

Associate Director, Audience Development - The Orchard

<div><p><b>About Sony Music Entertainment</b></p>
<p>
At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.</p>
<p>
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.</p>
<p>
Sony Music Entertainment is a member of the Sony family of global companies.</p>
<p>
As Senior Director, Creator Strategy &amp; Viral Marketing at AWAL, you will lead the label's US creator ecosystem and oversee our digital content team to turn real-time internet trends, algorithmic patterns, and high-impact creator partnerships into scalable viral moments that drive global streaming consumption.</p>
<h2 class="jobSectionHeader"><b>
What you'll do:</b></h2>
<ul><li>Lead influencer and creator strategy across AWAL's roster, building a scalable network of relationships with influencers/creators, agencies and managers to deliver high-impact campaigns across priority releases</li>
<li>Act as our internal creator marketing &amp; niche community expert across all genres and target audiences, driving thought leadership across the organization</li>
<li>Track and analyze fast-moving digital trends, internet culture, and algorithmic behaviors to ensure continuous relevance for AWAL artists.</li>
<li>Drive creator campaigns from ideation through execution, handling outreach and budget negotiations to maximize efficiency, impact and ROI</li>
<li>Track and analyze campaign KPIs to inform next steps &amp; identify new opportunities for growth across target audiences</li>
<li>Deliver weekly trend analysis and innovative content strategies that keep our music at the epicenter of Gen Z conversations</li>
<li>Oversee the Viral Content team's daily operations and weekly priorities while maintaining a comprehensive cultural calendar to capitalize on real-time trends &amp; timely events</li>
<li>Establish internal processes to scale top-performing content across the roster, maximizing KPIs, streaming metrics, and TikTok/Reels sound engagement</li>
<li>Collaborate with Audience Development and Viral Content teams to conceptualize and execute innovative, multi-platform initiatives, pushing boundaries to translate big-picture concepts into scalable audience acquisition and sustained viral growth</li>
</ul><h2 class="jobSectionHeader"><b>Who you are:</b></h2>
<ul><li>6+ years of experience in influencer or creator marketing within the music or entertainment industry</li>
<li>Passionate about music with an expert understanding of pop culture, digital trends, and fan behavior</li>
<li>Experience leading teams and managing junior team members</li>
<li>Strong relationship-building skills with an established network of influencers, creators, external agencies, and talent managers</li>
<li>Experience executing end-to-end creator marketing campaigns, from sourcing and briefing to tracking, reporting, and analysis</li>
<li>Strategic thinker with a deep understanding of digital platform algorithms and niche online communities</li>
<li>Expert at translating fast-moving internet trends and fan behavior into high-impact short-form content strategies</li>
<li>Excellent organizational skills with the ability to manage multiple complex campaigns simultaneously in a fast-paced environment</li>
</ul>
<div></div><h2 class="jobSectionHeader"><b>What we give you:</b></h2>
<ul><li>You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day</li>
<li>A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best</li>
<li>An attractive and comprehensive benefits package including medical, dental, vision, life &amp; disability coverage, and 401K + employer matching</li>
<li>Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans</li>
<li>Investment in your professional growth and development enabling you to thrive in our vibrant community.</li>
<li>The space to accelerate progress, positively disrupt, and create what happens next</li>
<li>Time off for a winter recess</li>
</ul>
<p><i>Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.</i></p></div>

Senior Director, Creator Strategy & Viral Marketing - AWAL

<div><div><div><div><div><div><div><div><div><div><p>As the Finance Director, you will act as a key partner to the Managing Director and regional leadership, driving investment decisions across artists, catalog, partnerships, and acquisitions, while ensuring best-in-class financial governance and operational excellence.</p>
<p>
You will be responsible for the overall finance operations, analytics, reporting, budget preparation and M&amp;A execution.</p>
<p>
You will manage and control overall accounting and reporting systems ensuring compliance with local Accounting Policy, Financial regulations and Governing policies.</p><br>
<p></p>
<h2 class="jobSectionHeader"><b>
What you'll do:</b></h2>
<p><i>
Strategic Finance &amp; Business Partnering</i></p>
<ul><li>Act as strategic finance partner to the Managing Director and functional heads, providing financial insights to drive growth, profitability and risk mitigation.</li><li>Lead short-term and long-term financial planning aligned to business strategy.</li><li>Evaluate new business opportunities, partnerships, acquisitions, artist/content investments and new business initiatives through financial modelling and ROI analysis.</li><li>Develop and track KPIs aligned to revenue streams (catalogue, frontline, licensing, digital, physical, etc.).</li><li>Drive margin improvement initiatives and cost optimization programs.</li></ul>
<p><i>
Financial Planning and analysis</i></p>
<ul><li>Own the annual operating plans and budgets.</li><li>Ensure timely and accurate reporting and closures of annual budgeting while maintaining budget ownership with the department and business leaders.</li><li>Work closely with MD and CFO-Finance in driving optimal performance for the business, monitoring budgets and developing financial projections.</li><li>Oversee and advise the month end accounting and monthly forecasts for all associated cost of business.</li></ul>
<p><i>
General Ledger, reporting &amp; Audits</i></p>
<ul><li>Oversee all processes related to compiling and submitting standard notes to financial statements for parent company reporting.</li><li>Oversee all processes related to preparation of executive and external reporting.</li><li>Prepare, review and distribute statutory filings and shareholder reports.</li><li>Govern audit relations, determine controls framework and consistently update tax and statutory audits on emerging changes in business operations.</li><li>Financial dashboard and regular reporting to the management.</li><li>Holding board meetings and do necessary filings in compliance with the local law.</li><li>Cash flow reporting &amp; monitoring.</li><li>Partner with global and regional finance to align with company reporting standards.</li><li>Work closely with Legal to align commercial terms with financial reporting.</li></ul>
<p><i>
Accounts Payable &amp; Taxation</i></p>
<ul><li>Payment processing as per the Authority matrix.</li><li>VAT and other local regulatory Compliance.</li><li>Review and validate tax liability accounts, calculate tax adjustments or provisions, prepare and post tax journal entries.</li><li>Fixed asset accounting.</li><li>Royalty reporting and accounting.</li></ul>
<p><i>
Accounts Receivable</i></p>
<ul><li>Revenue recognition in line with the policy.</li><li>Perform revenue mix and AR analysis, analyze customer balances and AR aging, review potential doubtful receivables and bad debt reserves.</li><li>Review collections worklist, follow-up with customers based on policies and procedures.</li><li>Calculate and record bad debt reserves.</li></ul>
<p><i>
Admin and Office Operations</i></p>
<ul><li>Oversee administrative operations including facilities, vendor management, office compliance, maintenance, service contracts and insurance.</li><li>Lead vendor negotiations to optimize cost structures.</li><li>Ensure contract repository and documentation governance.</li><li>Oversee payroll, employee reimbursements, employee insurance related matter and related compliance.</li></ul><br>
<p></p>
<h2 class="jobSectionHeader"><b>
Who You Are:</b></h2>
<p><i>
Technical/Functional</i></p>
<ul><li>Education Qualification/Background: CPA/ CA/ equivalent finance degree.</li></ul>
<ul><li>Preferred Industry (or specific exposure): Multinational, media, entertainment, content acquisition companies.</li></ul>
<ul><li>Relevant Work Experience (years): 10-12 years.</li></ul>
<ul><li>Exposure to M&amp;A transactions, deal structuring and investment analysis preferred.</li></ul>
<ul><li>Knowledge of IFRS and accounting policies.</li></ul>
<ul><li>Knowledge of VAT and Dubai local law compliances.</li></ul>
<ul><li>Experience of working on commercial deals, joint ventures / mergers / acquisitions related commercial and governing roles.</li></ul>
<ul><li>Business &amp; Commercial acumen.</li></ul>
<ul><li>Excellent presentation skills with an ability to translate financial data into clear commercial insights for seniors, including speaking to the trends and major drivers of the activity.</li></ul>
<ul><li>Experience of handling Audit processes.</li></ul>
<ul><li>JV structuring and partnership modelling.</li></ul>
<ul><li>Public accounting experience a plus.</li></ul><br>
<p></p>
<p><i>
Behavioral</i></p>
<ul><li>Collaborative leadership style, build trust across creative and commercial teams, assisting others when required.</li></ul>
<ul><li>High ownership mindset with ability to influence senior stakeholders and challenge constructively.</li></ul>
<ul><li>Excellent analytical, verbal and written communication and interpersonal skills.</li></ul>
<ul><li>Structured, organized and execution driven.</li></ul>
<ul><li>Closure-oriented, multitasking approach and ability to operate in a lean, fast-moving environment.</li></ul>
<ul><li>Discretion in handling confidential information.</li></ul>
<ul><li>High urgency and bias for action, moves fast without sacrificing quality.</li></ul><br>
<p></p>
<h2 class="jobSectionHeader"><b>
What we give you:</b></h2>
<ul><li>You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey.</li></ul>
<ul><li>A modern office environment designed to foster productivity, creativity, and teamwork.</li></ul>
<ul><li>We invest in your professional growth &amp; development.</li></ul><br>
<p></p>
<p><b>
Equal Opportunities</b><br>
<br>
As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.<br>
<br>
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual's sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.<br>
<br>
<b>Privacy Policy</b><br>
<br>
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.</p></div></div></div></div></div></div></div></div></div></div><p></p>

Finance Director

Join Sony Music Global Job Board and explore 3   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Sony Music Global Job Board

About Company

Associate Director, Audience Development - The Orchard

Senior Director, Creator Strategy & Viral Marketing - AWAL

Finance Director