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Southern Poverty Law Center

<div><h1 class="jobSectionHeader">The SPLC seeks an experienced Digital Advertising Senior Specialist to join our Development team!</h1>

The Senior Specialist, Digital Advertising leads the strategy, execution, and optimization of the SPLC's paid media campaigns to drive fundraising, engagement, and audience growth. This role will manage advertising campaigns across Meta, Google, YouTube, programmatic, and emerging platforms, with a focus on lead generation, conversion, and long-term supporter value.
<h3 class="jobSectionHeader">
Who You Are</h3>

Experienced. Expert in developing and executing paid media strategies across platforms like Google Ads, Facebook, Instagram, LinkedIn, and TikTok.

Analytical &amp; Data-Driven. Proficient in using analytics tools like Google Analytics, Facebook Insights, Looker Studio, and e-CRMs. to assess campaign performance, optimize conversion rates through funnel analysis and user behavior insights, and measure ROI by tracking key fundraising metrics such as cost per acquisition (CPA) and lifetime value (LTV) of donors.

Creative &amp; Innovative. Skilled in designing innovative, standout campaigns with persuasive ad copy that resonates with target audiences, while collaborating with designers to create visually compelling assets that align with campaign goals.

Campaign Manager. Experienced in managing and executing multiple fundraising campaigns simultaneously by collaborating with cross-functional teams&mdash;such as content creators, designers, developers, and leadership&mdash;while overseeing vendor relationships to ensure smooth execution, on-time delivery, and adherence to budget.

Adaptable. Committed to staying current with the evolving digital advertising and fundraising landscape by continuously updating knowledge of trends, platforms, and best practices, while remaining flexible to adapt strategies based on real-time data and shifting trends.

Mission, Vision &amp; Values Alignment. Demonstrates an understanding of and a commitment to SPLC's mission, vision and values.
<h3 class="jobSectionHeader">
What You'll Do</h3>

Serve as SPLC's in-house expert on digital advertising and lead the planning, execution, and optimization of paid media campaigns across Meta, Google Ads, YouTube, programmatic, and emerging platforms to support SPLC's digital fundraising goals.

Manage day-to-day relationship with the SPLC's media agency, overseeing timelines, deliverables, and performance to ensure campaigns meet deadlines, budget parameters, and strategic goals.

Design and execute ad buying strategies, including budget allocation, media mix modeling, and optimization across various platforms.

Develop and oversee paid lead generation strategies to grow SPLC's email and SMS audiences.

Collaborate across email, retention, data, and digital teams to ensure paid media supports long-term supporter value, omni-channel fundraising strategy, and optimized landing page and web experiences to boost engagement and donations.

Analyze paid media performance and campaign results, and provide regular reporting with actionable insights for internal stakeholders and leadership, supporting cross-channel testing and audience segmentation.

Support urgent, rapid response moments with agile paid media campaigns that drive action and giving.

Ensure all creative and targeting strategies align with the organization's brand, equity commitments, and digital compliance standards while identifying new platforms, tools, and audience strategies to expand digital reach and impact.

Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification
<h3 class="jobSectionHeader">
Minimum Qualifications</h3>

We are committed to equitable hiring practices, therefore you must meet the minimum qualifications to be considered for the role.
<ul><li>Minimum five (5) years' Digital advertising experience;</li>
<li>Minimum of three (3) years' experience managing paid media budgets of $1M+; and</li>
<li>High School Diploma or GED.</li>
</ul><h3 class="jobSectionHeader">Compensation &amp; Benefits</h3>

This is an exempt role, and the minimum starting salary is $73,832 annually. Salary is commensurate with experience.

Click here to view the benefits available to SPLC staff.
<h3 class="jobSectionHeader">Where &amp; How You'll Work</h3>

This role has the following work designation options:
<ul>
<li>Local Remote: Will work remotely, but is expected to attend work-related activities that occur at the SPLC offices or in the states in which the SPLC operates.</li>
<li>Telework: Will work at an SPLC office at least three days per week and may work two days per week from an alternative work location.</li>
<li>This position will report to the Deputy Director, Digital Fundraising &amp; Advertising.</li>
</ul><h3 class="jobSectionHeader">Other Special Considerations</h3>

This job is performed under general office conditions and is not subject to any strenuous physical demands or dangerous conditions.

This position is represented by the Washington-Baltimore News Guild. 

<div><h3 class="jobSectionHeader">
Disclaimer:</h3>

The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
<h3 class="jobSectionHeader">
An Equal-Opportunity Employer with a Commitment to Diversity</h3>

Southern Poverty Law Center (SPLC) is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally without regard to age, caregiver status, color, disability, ethnicity, gender, gender expression, gender identity, marital status, national origin, on the basis of genetic information, political affiliation, pregnancy, or veteran status.</div></div>

Senior Specialist, Digital Advertising

<div><h1 class="jobSectionHeader">The Southern Poverty Law Center is seeking a Recruitment Consultant committed to supporting social justice!</h1>

We are seeking a proactive and results-driven Recruitment Consultant to join our recruiting team. In this role, you will play a pivotal part in sourcing, attracting, and hiring top talent at SPLC. You will collaborate with hiring managers to understand their requirements, develop effective recruitment strategies, and ensure a positive candidate experience throughout the hiring process.
<h3 class="jobSectionHeader">
Who You Are</h3>

 Experienced. Demonstrated experience in human resources recruitment and or talent acquisition.

Approachable. Ability to build and maintain relationships with candidates and hiring managers to understand their hiring needs.

Knowledgeable. Proven knowledge of various sourcing techniques and recruitment best practices to attract top talent.
Organized. Demonstrated ability to manage multiple projects, timelines, and resources effectively.

Effective Communicator. Ability to effectively communicate in writing and verbally with candidates and stakeholders.

Resourceful. Proficiency in developing exciting recruiting strategies to attract talent.

Collaborator. Ability to work collaboratively and efficiently across the Center.
Mission, Vision &amp; Culture Alignment. Demonstrated awareness for SPLC's mission and vision; and a commitment to ideals of justice, equity, diversity and inclusion and fostering an anti-racist work culture and antiracist principles and learning.
<h3 class="jobSectionHeader">
What You'll Do</h3>

Source, identify, and engage qualified candidates using various channels, including job boards, social media, referrals and professional networks.
Develop and maintain a talent pipeline to support hiring manager's talent needs.

Participate in recruiting events both on campus and in the community in states where we have offices.

Assist in the development of hiring manager resources (i.e. candidate score cards, interview questions, training on ATS).

Review resumes, conduct initial screenings, and evaluate candidate qualification.

Coordinate and conduct interviews both virtually and in person throughout the hiring process.
Maintain and manage applicant tracking systems to ensure accurate and timely data.

Ensure a positive and processional experience for all candidates and hiring managers throughout the recruitment process.

Ensure all recruitment activities comply with employment laws and regulations.

Engage in full lifecycle recruiting and oversee the selection process from initial outreach through hiring and onboarding process.
Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification.

Uphold our JEDI principles by seeking diverse collaborators and partners that can deliver genuine, authentic and impactful work while ensuring their contributions are directed towards the shared mission, vision and values of the center and department's goals.
<h3 class="jobSectionHeader">
Minimum Qualifications</h3>

 We are committed to equitable hiring practices; therefore, you must meet the minimum qualifications to be considered for the role.
<ul>
<li>At least 3 years of experience in recruiting or similar HR role;</li>
<li>Demonstrated expertise in recruitment best practices; comfort leading searches at all levels, creatively sourcing candidates and partnering with management to attract strong, diverse talent;</li>
<li>Proven track record of developing strong relationships with clients; experience working in the nonprofit realm a plus;</li>
<li>Technically proficient in a variety of software, to include Microsoft Office products, applicant tracking systems (ATS), HR information systems, and web-based training tools; and</li>
<li>High school diploma or GED</li>
</ul><h3 class="jobSectionHeader">Compensation</h3>

This is an non-exempt role, and the minimum starting salary is $64,202.00 ($30.86/hour) annually. Salary will be commensurate with experience.
<h3 class="jobSectionHeader">
Where and How You'll Work</h3>

This role has the following work designations options:
<ul>
<li>Local Remote: Will work remotely, but is expected to attend work-related activities that occur at the SPLC offices or in the states in which the SPLC operates.</li>
<li>Telework: Will work at an SPLC office at least three days per week and may work two days per week from an alternative work location.</li>
<li>This position will report to the Senior Recruitment Consultant, Lead.</li>
</ul><h3 class="jobSectionHeader">Other Specialist Considerations</h3>

This job is performed under general office conditions and is not subject to any strenuous physical demands or dangerous conditions.<div><h3 class="jobSectionHeader"> 
Disclaimer:</h3>

The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
<h3 class="jobSectionHeader">
An Equal-Opportunity Employer with a Commitment to Diversity</h3>

Southern Poverty Law Center (SPLC) is proud to be an equal opportunity employer, and as an organization committed to diversity and the perspective of all voices, we consider applicants equally without regard to age, caregiver status, color, disability, ethnicity, gender, gender expression, gender identity, marital status, national origin, on the basis of genetic information, political affiliation, pregnancy, or veteran status.</div></div>

Recruitment Consultant

Join Southern Poverty Law Center and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Southern Poverty Law Center

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Senior Specialist, Digital Advertising

Recruitment Consultant