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Spruce

Job Title: Salesforce Marketing Cloud SpecialistHybrid : Night Shift (US timings - 2 pm IST to 10 pm IST)Retail industry clientImmediate joiners will be preferred.Job Summary: We are seeking a skilled and innovative Salesforce Marketing Cloud Specialist to lead our marketing automation and campaign execution efforts. The ideal candidate will be proficient in Salesforce Marketing Cloud (SFMC), with a strong understanding of SQL for data management and experience in automation. This role focuses on leveraging SFMC to deliver personalized, data-driven marketing strategies that drive engagement and business growth.Key Responsibilities:Salesforce Marketing Cloud Expertise:<ul><li>Design and manage multi-channel campaigns using Email Studio, Journey Builder, and Automation Studio.</li><li>Create data-driven marketing strategies with robust segmentation and personalization.</li><li>Build, test, and optimize dynamic content for targeted campaigns.</li><li>Monitor and analyze campaign performance to provide actionable insights and recommendations.</li></ul>SQL &amp; Data Management:<ul><li>Utilize SQL for querying and managing data extensions within SFMC.</li><li>Ensure data integrity and create custom reports to support marketing objectives.</li><li>Collaborate with data teams to synchronize and streamline data flows between systems.</li></ul>Automation &amp; Integration:<ul><li>Develop automated workflows and marketing journeys to enhance efficiency.</li><li>Integrate SFMC with other tools and platforms, including Salesforce CRM and third-party applications.</li><li>Implement and maintain API-based connections to support advanced campaign functionality.</li></ul>Strategic Collaboration:<ul><li>Partner with marketing and sales teams to align SFMC capabilities with business goals.</li><li>Provide training and support for internal teams to maximize platform utilization.</li><li>Stay up-to-date with SFMC developments and best practices to drive innovation.</li></ul>Qualifications:Essential Skills:<ul><li>Expertise in Salesforce Marketing Cloud (certifications such as Email Specialist or Marketing Cloud Consultant are highly preferred).</li><li>Strong knowledge of SQL for data management and reporting.</li><li>Proven ability to create and optimize automated marketing workflows.</li><li>Familiarity with other SFMC tools like Audience Builder, Social Studio, or Advertising Studio is a plus.</li></ul>Additional Skills:<ul><li>Basic understanding of Salesforce Commerce Cloud and its integration with SFMC.</li><li>Strong analytical and problem-solving skills with a focus on ROI-driven marketing.</li><li>Excellent communication and collaboration abilities.</li></ul>Job Type: Full-timePay: &#8377;1,200,000.00 - &#8377;1,400,000.00 per yearWork Location: In person

Salesforce Marketing Cloud Developer

Join Spruce and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Spruce

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Salesforce Marketing Cloud Developer