Qureos Mentor

Stado Publication Private Limited

Job SummaryWe are seeking a results-driven Performance Marketing Specialist to manage and optimize paid campaigns across Google Ads, Meta (Facebook &amp; Instagram), and other digital advertising platforms. The ideal candidate will have hands-on experience in managing ad budgets, analyzing data, and driving measurable ROI for e-commerce or lead-generation brands.Key Responsibilities<ul><li>Plan, execute, and manage paid campaigns on Google Ads, Meta Ads, YouTube, and Display Networks.</li><li>Optimize campaigns to achieve maximum ROI and reduce CPA (Cost per Acquisition).</li><li>Conduct keyword research, audience targeting, and competitor analysis.</li><li>Create, test, and scale ad creatives, copy, and landing pages for performance improvement.</li><li>Track daily performance metrics to understand campaign success and areas for improvement.</li><li>Manage campaign budgets, pacing, and monthly ad spends efficiently.</li><li>Collaborate with the design and content teams for creative development.</li><li>Set up conversion tracking using Google Tag Manager, Meta Pixel, and Analytics.</li><li>Generate detailed weekly and monthly performance reports.</li><li>Stay updated with the latest advertising trends, algorithm changes, and tools.</li></ul>Requirements<ul><li>1&ndash;3 years of proven experience in performance marketing or digital advertising.</li><li>Hands-on experience with Google Ads, Meta Ads Manager, and Analytics tools.</li><li>Strong understanding of CPC, CPA, ROAS, and Conversion Optimization.</li><li>Proficiency in Excel/Google Sheets for reporting and data analysis.</li><li>Familiarity with e-commerce / D2C / SaaS marketing preferred.</li><li>Certification in Google or Meta Ads is a plus.</li><li>Excellent analytical, communication, and time-management skills.</li></ul>Nice to Have<ul><li>Experience with remarketing, Lookalike audiences, and A/B testing.</li><li>Knowledge of SEO basics and landing page optimization.</li><li>Understanding of Email or WhatsApp campaign automation tools.</li></ul>Job Types: Full-time, Permanent, FresherWork Location: In person

Performance Marketing Specialist

Join Stado Publication Private Limited and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Stado Publication Private Limited

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Performance Marketing Specialist