Abrar Admin

Stealth FinTech Startup

<div>
 
 
 Job Summary
 
 
 
 The Head of Marketing &amp; Growth is responsible for
 
 owning the full go-to-market strategy, user acquisition engine, and growth economics
 
 of the business.
 
 
 This role is accountable for
 
 scaling the platform in a structured, measurable, and capital-efficient manner
 
 , ensuring that growth is not only achieved, but achieved
 
 profitably and sustainably
 
 .
 
 
 The position combines
 
 strategy, execution, and analytics
 
 , with a strong focus on:
 
 <ul>
 <li>
 Performance marketing
 </li>
 <li>
 Go-to-market strategy
 </li>
 <li>
 Funnel optimization
 </li>
 <li>
 Unit economics (CAC, LTV, payback period, retention)
 </li>
 <li>
 Growth experimentation
 </li>
 </ul>
 
 The role will lead marketing efforts beyond brand and social presence, building a
 
 data-driven growth engine
 
 that drives user acquisition, activation, retention, and monetization.
 
 
 
 
 
 
 KEY ACCOUNTABILITIES &amp; ACTIVITIES
 
 
 
 
 1. Go-To-Market Strategy
 
 
 
 &middot; Define and execute the overall go-to-market strategy across all channels and user segments.
 
 
 &middot; Identify target customer segments, positioning, and acquisition channels.
 
 
 &middot; Develop clear market entry and expansion strategies (local and international where applicable).
 
 
 
 
 
 
 2. Performance Marketing &amp; Acquisition
 
 
 
 Build and manage performance marketing channels:
 
 <ul>
 <li>
 Paid social
 </li>
 <li>
 Search (Google)
 </li>
 <li>
 App acquisition
 </li>
 <li>
 Affiliate / partnerships
 </li>
 </ul>
 
 Optimize campaigns based on:
 
 <ul>
 <li>
 CAC
 </li>
 <li>
 Conversion rates
 </li>
 <li>
 Payback periods
 </li>
 </ul>
 
 Continuously test and scale high-performing channels.
 
 
 
 
 
 
 3. Growth Funnel Optimization
 
 
 
 Own the full funnel:
 
 <ul>
 <li>
 Awareness &rarr; Acquisition &rarr; Activation &rarr; Retention &rarr; Monetization
 </li>
 </ul>
 
 Identify bottlenecks and improve:
 
 <ul>
 <li>
 Conversion rates
 </li>
 <li>
 Onboarding flows
 </li>
 <li>
 Feature adoption
 </li>
 </ul>
 
 Work closely with product to improve user experience and conversion.
 
 
 
 
 
 
 4. Unit Economics &amp; Growth Analytics
 
 
 
 Define and monitor key growth metrics:
 
 <ul>
 <li>
 Customer Acquisition Cost (CAC)
 </li>
 <li>
 Lifetime Value (LTV)
 </li>
 <li>
 LTV/CAC ratio
 </li>
 <li>
 Retention and churn
 </li>
 <li>
 Payback period
 </li>
 </ul>
 
 Build dashboards and reporting frameworks.
 
 
 Ensure growth is aligned with profitability targets.
 
 
 
 
 
 
 5. Experimentation &amp; Scaling
 
 
 
 Establish a structured experimentation framework:
 
 <ul>
 <li>
 A/B testing
 </li>
 <li>
 Channel testing
 </li>
 <li>
 Pricing and messaging experiments
 </li>
 </ul>
 
 Rapidly test, validate, and scale winning strategies.
 
 
 
 
 
 
 6. Brand &amp; Positioning Alignment
 
 
 
 &middot; Ensure all marketing efforts align with a clear and differentiated positioning.
 
 
 &middot; Work with content and social teams to translate strategy into execution.
 
 
 &middot; Elevate messaging beyond generic financial content to strong product-led narratives.
 
 
 
 
 
 
 7. Team Leadership &amp; Capability Building
 
 
 
 &middot; Lead and develop the marketing team, including upskilling in:
 
 <ul>
 <li>
 Performance marketing
 </li>
 <li>
 Data-driven decision making
 </li>
 </ul>
 
 Introduce structured processes and accountability across marketing functions.
 
 
 
 
 
 
 8. Cross-Functional Collaboration
 
 
 
 &middot; Work closely with:
 
 <ul>
 <li>
 Product &rarr; improve activation and retention
 </li>
 <li>
 Data &rarr; analytics and attribution
 </li>
 <li>
 Finance &rarr; align growth with financial targets
 </li>
 </ul>
 
 Ensure marketing is fully integrated into product and business strategy.
 
 
 
 
 
 
 9. Other
 
 
 
 &middot; Perform additional duties as assigned by management.
 
 
 
 
 
 
 COMPETENCIES
 
 
 
 
 Core
 
 
 
 &middot;
 
 Performance Marketing
 
 : Deep expertise in paid acquisition channels and optimization.
 
 
 &middot;
 
 Growth Strategy
 
 : Strong ability to design and execute scalable GTM strategies.
 
 
 &middot;
 
 Analytics
 
 : Advanced understanding of CAC, LTV, retention, funnel metrics.
 
 
 &middot;
 
 Experimentation
 
 : Strong testing mindset and data-driven decision making.
 
 
 &middot;
 
 Martech
 
 : Familiarity with attribution tools, analytics platforms, and CRM systems.
 
 
 
 
 
 
 Soft
 
 
 
 &middot;
 
 Strategic Thinking
 
 : Ability to connect marketing with business outcomes.
 
 
 &middot;
 
 Ownership
 
 : Strong accountability for results, not activities.
 
 
 &middot;
 
 Execution
 
 : Ability to move from strategy to implementation quickly.
 
 
 &middot;
 
 Leadership
 
 : Ability to build and lead high-performing teams.
 
 
 &middot;
 
 Problem-Solving
 
 : Structured and analytical approach to growth challenges.
 
 
 
 
 
 
 Languages
 
 
 
 &middot; English (Advanced Proficiency)
 
 
 
 
 
 
 JOB SPECIFICATIONS
 
 
 
 
 Industry / Domain
 
 
 
 FinTech / Digital Platforms / Consumer Tech
 
 
 
 
 
 
 Necessary Knowledge and Experience
 
 
 
 &middot; 7+ years of experience in marketing and growth roles.
 
 
 &middot; Proven track record in:
 
 <ul>
 <li>
 Scaling digital products
 </li>
 <li>
 Performance marketing
 </li>
 <li>
 Growth strategy
 </li>
 </ul>
 
 Experience in startups or high-growth environments is strongly preferred.
 
 
 
 
 
 
 Education and Certification Requirements
 
 
 
 &middot; Bachelor&rsquo;s degree in Marketing, Business, Economics, or related field.
 
 
 &middot; Advanced degrees or growth certifications are a plus.
 
</div>

Head of Marketing & Growth

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Stealth FinTech Startup

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Head of Marketing & Growth