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Sun World International, LLC

<div>Sun World International is seeking a Retail Engagement Manager &ndash; Europe to strengthen and expand the company&rsquo;s retail footprint across key European markets. This position plays a central role in connecting Sun World&rsquo;s global marketing initiatives with in-market execution, ensuring that our premium fruit brands such as AUTUMNCRISP&reg; and Ruby Rush&trade; to achieve exceptional visibility, performance, and consumer engagement at the retail level.
The ideal candidate is a proactive and collaborative professional who understands both the fresh produce and retail environments in Europe, can navigate cross-cultural dynamics, and thrives on building strong partnerships with retailers, distributors and licensees.
KEY RESPONSIBILITIES:
Retail Engagement &amp; Relationship Management<ul><li>
Develop and implement retail engagement strategies that align with Sun World&rsquo;s global marketing objectives and European market priorities.</li><li>
Build and maintain strong relationships with key retail partners, buyers, and category managers across multiple European markets.</li><li>
Support and expand Sun World&rsquo;s branded programs by working closely with retailers on in-store marketing, sampling, promotions, and merchandising.</li><li>
Collaborate with licensees and importers to drive brand visibility, shelf placement, and product differentiation.</li><li>
Coordinate and execute retail visits, in-store activations, and sampling programs to strengthen brand recognition and consumer connection.</li><li>
Track and report on retailer performance metrics, including store coverage, product placement and promotional outcomes.</li></ul>
Marketing Activation &amp; Communication<ul><li>
Partner with the Global Marketing team to adapt global campaigns to regional market needs, ensuring consistency with brand identity while addressing local retail dynamics.</li><li>
Manage execution of retailer-specific marketing programs, including point-of-sale materials, trade events, and seasonal promotions.</li><li>
Develop retailer and trade communication materials through platforms such as HubSpot CRM, newsletters, and Sun World&rsquo;s custom marketing databases.</li><li>
Gather and share market intelligence, including retailer trends, competitor activity, pricing insights, and consumer behavior across European markets.</li><li>
Collaborate with agencies and creative partners to deliver impactful, localized marketing assets for retail use.</li></ul>
Retail Insights &amp; Reporting<ul><li>
Maintain and update a retail engagement database with current information on store counts, assortment, and retail activity across markets.</li><li>
Conduct structured store audits and retail benchmarking to assess brand visibility and program execution.</li><li>
Prepare reports and insights on European retail performance to support global planning, campaign refinement, and licensee strategy.</li><li>
Identify new retail opportunities and recommend data-driven strategies for market expansion.</li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with Sun World&rsquo;s Licensing Management, Technical Services, and Quality teams to ensure an accurate and timely flow of information to retail and importer partners.</li><li>
Partner with internal teams to coordinate retail sampling, trade show participation, and industry event representation in Europe.</li><li>
Support local Field Days, licensee events, and retailer visits to enhance engagement with Sun World&rsquo;s varieties and programs.</li></ul>
QUALIFICATIONS:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business, Agriculture, or related field.</li><li>
Minimum 5+ years of experience in retail marketing, brand management, or customer engagement within the fresh produce or agri-food industry.</li><li>
Strong understanding of European retail systems, including major supermarket chains, importers, and distribution networks.</li><li>
Proven ability to manage cross-border projects and relationships across diverse cultural and regulatory environments.</li><li>
Excellent communication and presentation skills in English; proficiency in Spanish, Italian, French or German is valued.</li><li>
Ability to travel frequently (approximately 30% of the time) across Europe (Italy, Spain, UK, Germany &amp; France) for retailer visits, licensee meetings, and trade events.</li><li>
Ability to travel to the US once per year.</li></ul>
WORK LOCATION/SCHEDULE: This person will work a hybrid schedule from our Gambettola office.</div>

Retail Engagement Manager - Europe

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Sun World International, LLC

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Retail Engagement Manager - Europe