Qureos Mentor

SUNY College of Optometry

<p></p><div><div><div><div><div><div><div><div><div><div><div>The State University of New York College of Optometry seeks a bright and highly motivated self-starter to oversee the planning, organization, creation, and publishing of digital and marketing content that supports the College&rsquo;s brand, marketing strategy, and strategic initiatives across platforms. Housed within the marketing and communications team, this individual reports to the Director of Marketing and Communications and partners with internal stakeholders, including IT, and external vendors to create and execute engaging content that aligns with the overall brand, enhances digital visibility and presence, ensures relevant and accurate content, and addresses the needs of various users. Additionally, this role will be a critical player in optimizing digital content, implementing SEO/SEM strategies, ensuring accessibility standards are met, and generating reports on key performance metrics.<br>
</div><div>Specific duties and responsibilities: Oversee day-to-day content management of College websites; create and update content across wide range of user needs; assist in the development, deployment, and/or integration of web-based applications; support digital advertising and marketing campaigns; collect and analyze metrics including Google Analytics, SEM/SEO, and other key performance indicators; maintain and uphold relevant policy, accessibility, and compliance documentation; ensure brand alignment across all webpages and digital channels; and identify and evaluate new digital communication tools and technologies.<br>
</div><div><b>Key Duties:</b></div><ul>
<li>Serve as the primary point of contact for the content management system (CMS) and execute website updates from various stakeholders as the day-to-day manager of the websites</li>
<li>Implement digital content initiatives in collaboration with the Director of Marketing &amp; Communications</li>
<li>Identify opportunities for new and/or refreshed content that enhances marketing strategy and promotes positive brand positioning</li>
<li>Design, write, edit, and/or maintain engaging digital content across multiple platforms with an eye toward brand consistency including tone, messaging, and style standards</li>
<li>Through regular content audits, engage stakeholders in review and timely updating of content across the College websites; with full review at least annually</li>
<li>Develop and publish content for target audiences as well as monitor performance indicators and ensure brand alignment</li>
<li>Assist in the development, deployment, and/or integration of web-based applications particularly as they impact the website or digital marketing</li>
<li>Monitor website traffic, analyze user engagement, leverage Google Analytics and generate reports on key metrics to recommend improvements, strengthen brand health, and advance market position</li>
<li>Optimize content for SEO / SEM to improve website visibility, improve search rankings, and drive traffic; work with digital marketing and other vendors as needed</li>
<li>Assist director with the review, revision, and documentation policies and user instructions as needed employing best practices for continuous improvement</li>
<li>Collaborates with IT for multimedia integration and ongoing website maintenance to ensure function, standards, and accessibility requirements are met</li>
Ensure all digital content adheres to brand and style guidelines, accessibility standards (WCAG) and institutional voice<br>
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</ul><p></p><div><b>Skills:</b></div><ul>
<li>Strong customer service orientation with excellent organizational and communication skills to foster cross-functional collaboration</li>
<li>Strong written and verbal skills with an ability to translate ideas into engaging and effective content</li>
<li>Ability to think creatively and solve problems efficiently and proactively; exhibit good judgement</li>
<li>Proficiency and strong working knowledge with various content management system platforms such as WordPress, Drupal, or similar platforms.</li>
<li>Knowledge and experience with graphic design, digital marketing, and web development standards that include but are not limited to HTML5, CSS3, jQuery, PHP, MySQL, XML, JavaScript, and Java</li>
<li>Experience with social media, third-party APIs, and email marketing tools</li>
<li>Ability to analyze key metrics such as website traffic, user behavior, and content performance to make data-driven decisions</li>
<li>Meticulous attention to detail to ensure accuracy and consistency</li>
Strong initiative to learn new skills, evaluate new technologies, and adapt to a fast-changing environment.<br>
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</li></ul><div><b>Qualifications:</b></div><ul>
<li>Bachelor&rsquo;s degree in a related field such as marketing, communications, or digital media and 2-3 years&rsquo; experience</li>
<li>Experience with digital content creation, web design, and multimedia production</li>
<li>Familiarity with SEO/SEM best practices, web analytics and metrics, and UX/UI best practices</li>
<li>Knowledge of web accessibility standards (WCAG/ADA compliance)</li>
<li>Understanding of digital advertising and execution of digital marketing campaigns</li>
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Salary range is $55,000-$65,000 and there is also a generous benefit package. 15 days of annual leave to start and 13 paid holidays per year. We are a qualifying employer in the federal Public Service Loan Forgiveness (PSLF) Program. View our <b>Benefits at Glance</b><b>.</b>
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The State University of New York College of Optometry is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, or retaliation.</div><div>
<i>To view the College&rsquo;s Annual Security Report, visit: </i><b><i>https://www.sunyopt.edu/university-police/security-report/</i></b>
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</div></div></div><div><div>Posting Detail Information
</div><p></p><div><div><div><div><b>Posting Number</b></div> <div>3142017</div>
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<div><div><b>Apply by Date</b></div>
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<div></div><div><div><b>Open Until Filled</b></div></div></div></div></div></div></div></div></div></div><p></p>

Website and Digital Content Specialist

Join SUNY College of Optometry and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

SUNY College of Optometry

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Website and Digital Content Specialist