Qureos Mentor

Tacheny Exteriors

<div>Description:

Head of Demand Generation
Location: Phoenix, AZ (Hybrid) 
Industry: Home Improvement / Contracting
Department: Marketing 
Reports To: Visionary / CEO 
Compensation: $120,000&ndash;$150,000+ base salary + performance bonuses<h2 class="jobSectionHeader">
Ready to Build a Marketing Engine That Scales a $10M Brand to $100M+?</h2> 
Are you a master marketer ready to show the world what you&rsquo;re capable of? 
Maybe you&rsquo;re tired of corporate red tape, ready to lead something meaningful, or driven by the thrill of building a scalable growth engine from the ground up.
Tacheny Exteriors isn&rsquo;t your average home improvement company &mdash; and this isn&rsquo;t your average marketing job.
We&rsquo;re a fast-scaling, family-owned exterior remodeling brand with roots in Minnesota and Arizona, on a mission to redefine what &ldquo;contractor&rdquo; means through professionalism, customer experience, and smart growth.
We&rsquo;re looking for a Head of Demand Generation who knows how to turn data, ad spend, and creativity into predictable growth. 
You&rsquo;ll own the full funnel &mdash; from awareness and lead generation to conversion optimization &mdash; and build a marketing machine that fuels our next phase of expansion.
If you love the art and science of performance marketing, obsess over attribution and automation, and thrive in a high-accountability, results-driven culture &mdash; this might be your perfect fit.<h2 class="jobSectionHeader"> 
The Mission</h2>
Build a fully integrated, automated, and scalable marketing engine that attracts highly qualified prospects, walks them through digital funnels, and converts them into booked appointments for our sales team. 
Your success will be measured by growth efficiency, marketing ROI, and the strength of the systems you build.<h2 class="jobSectionHeader"> 
Our Culture</h2>
Our employees describe working at Tacheny as being part of a family. 
We&rsquo;re professional, but not corporate. Competitive, but collaborative. Grounded, but relentlessly ambitious.
We are:<ul><li>
Driven by massive goals &mdash; failure isn&rsquo;t an option.</li><li>
Obsessed with performance and excellence.</li><li>
Focused on dominating our markets while having fun doing it.</li><li>
Builders and disruptors who challenge the status quo &mdash; and double down on what works.</li></ul>
You&rsquo;ll Fit Right In If You&hellip;<ul><li>
Want to build something big &mdash; a marketing engine that drives $100M+ growth.</li><li>
Thrive in a performance-driven, entrepreneurial culture.</li><li>
Love accountability, ownership, and the thrill of blowing past goals.</li><li>
Have the confidence and skill to both strategize and execute.</li><li>
Want to grow your title, influence, and compensation as the company scales.</li></ul> 
You won&rsquo;t fit if you&hellip;<ul><li>
Are just looking for a job, not a mission.</li><li>
Only &ldquo;know&rdquo; marketing tasks but can&rsquo;t connect them to business outcomes.</li>
Don&rsquo;t enjoy working hard, solving problems, or pushing for better. 
<li>
</li></ul><h2 class="jobSectionHeader">
Core Values</h2><ul><li>
Customer Experience is #1</li><li>
Driven</li><li>
Professionalism</li><li>
Growth Oriented</li><li>
Adaptability</li></ul><h2 class="jobSectionHeader"> 
Compensation &amp; Benefits</h2><ul><li>
Base salary: $120,000 &ndash; $150,000+</li><li>
Performance bonuses tied directly to marketing ROI</li><li>
Health, dental, and vision insurance</li><li>
Paid time off and holidays</li><li>
Career growth opportunities in a leadership-driven, family-owned business 
</li></ul><h3 class="jobSectionHeader">
Ready to Build Something Legendary?</h3>
If you&rsquo;re ready to design, lead, and scale a marketing system that drives explosive growth &mdash; we&rsquo;d love to meet you.
Apply today with your resume and a short note about your proudest marketing success.
Requirements:
<h2 class="jobSectionHeader">Must-Have Skills (Mastery Level)</h2><h3 class="jobSectionHeader">
Marketing Channels</h3><ul><li>
Digital Ads, Social, SEO, Email, Direct Mail, OTT</li>
Organic, Paid, and Affiliate lead generation 
<li>
</li></ul><h3 class="jobSectionHeader">
Google Ecosystem</h3><ul><li>
Deep admin-level understanding of Google Ads, including Search, Display, PMAX, Local Services, and YouTube</li><li>
Proven ability to improve Quality Score and Landing Page Experience</li><li>
Experience with GA4, Tag Manager, Looker Studio, and GMB optimization 
</li></ul><h3 class="jobSectionHeader">
YouTube</h3><ul><li>
Expertise in Video Ads</li>
Experience building and optimizing an organic channel that attracts and converts 
<li>
</li></ul><h3 class="jobSectionHeader">
Meta</h3><ul><li>
Business Suite, Ads Manager, and Business Portfolio</li>
Proven success building campaigns that generate qualified leads within target metrics 
<li>
</li></ul><h3 class="jobSectionHeader">
AI &amp; Automation</h3><ul><li>
Up to date on AI-driven search and marketing trends</li><li>
Regularly use AI tools to accelerate workflows and optimization 
</li></ul><h3 class="jobSectionHeader">
Website &amp; UX</h3><ul><li>
Current design and UX/UI best practices</li><li>
Advanced knowledge of SEO, AI SEO, heat mapping, and form middleware</li><li>
Strong grasp of page load speed optimization 
</li></ul><h3 class="jobSectionHeader">
CRO (Conversion Rate Optimization)</h3><ul><li>
Deep understanding of psychological conversion principles</li><li>
Experience designing structured A/B testing programs with measurable outcomes 
</li></ul><h3 class="jobSectionHeader">
Creative</h3><ul><li>
Campaign and ad concept development</li>
Experience structuring and writing high-performing ads 
<li>
</li></ul><h3 class="jobSectionHeader">
Funnel Building</h3><ul><li>
Customer segmentation and lead magnet strategy</li><li>
Email marketing, drip campaigns, and testing</li>
Proven success leveraging lead magnets to drive inbound flow 
<li>
</li></ul><h3 class="jobSectionHeader">
Call Center &amp; CRM Knowledge</h3><ul><li>
Familiarity with CSR workflows, lead aggregator tools, and speed-to-lead systems</li><li>
Knowledge of marketing-based CRMs (HubSpot, GoHighLevel, etc.) 
</li></ul><h3 class="jobSectionHeader">
Metrics</h3><ul><li>
Ability to track and analyze key KPIs: CAC, LTGP, ROAS, CPL, CPQL</li><li>
Clear understanding of funnel conversion stages: Raw-Qualified Lead-Set-Issued-Sold 
 
Nice-to-Haves</li><li>
Experience planning door-to-door/canvassing campaigns</li><li>
Familiarity with CTV, radio, or traditional TV advertising</li><li>
Home improvement or home services marketing experience</li><li>
Offer creation and campaign bundling expertise</li><li>
Experience with SalesRabbit, AccuLynx, and EOS systems</li></ul><h2 class="jobSectionHeader">
Skills &amp; Experience</h2><ul><li>
5+ years in Digital Marketing or Demand Generation, ideally in home services or construction</li><li>
Proven ability to manage large-scale budgets and deliver measurable ROI</li><li>
Deep understanding of PPC, SEO, Meta Ads, GA4, and CRM integrations</li><li>
Strong copywriting instincts and visual storytelling skills</li><li>
Experience managing agencies, freelancers, or internal creative teams</li><li>
Analytical and creative &mdash; data fuels your ideas, not limits them</li><li>
Organized, proactive, and comfortable leading multiple initiatives at once</li><li>
Excellent communicator and collaborator across departments</li></ul><h2 class="jobSectionHeader">
Personality Fit</h2><ul><li>
Strategic thinker, tactical executor</li><li>
Analytical and creative balance</li><li>
High ownership mentality &mdash; &ldquo;that&rsquo;s not my job&rdquo; doesn&rsquo;t exist in your vocabulary</li><li>
Thrives in a fast-paced, goal-oriented environment</li><li>
Loves building systems, not just running campaigns</li><li>
Passionate about growth, accountability, and winning</li></ul></div>

Head of Demand Generation

Join Tacheny Exteriors and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Tacheny Exteriors

ABOUT_COMPANY

Head of Demand Generation