Qureos Mentor

Tarrant Area Food Bank

<div>Overview
The Digital Strategist develops and executes digital strategies that achieve measurable results for Tarrant Area Food Bank (TAFB). This role drives online engagement, ensures consistent messaging, and strengthens TAFB&rsquo;s mission across web, social, email, and digital campaigns. The Digital Strategist collaborates with the Marketing Director, Graphic Design Manager, and cross-functional teams to deliver integrated digital experiences that grow awareness, increase engagement, and inspire action from neighbors, donors, volunteers, and advocates.
Essential Responsibilities<ul><li>
Develop and execute digital strategies that achieve TAFB&rsquo;s mission and goals.</li><li>
Plan, implement, and maintain TAFB&rsquo;s website, ensuring accessibility, SEO, compliance, and strong user experience.</li><li>
Lead social media strategy by developing content plans that drive engagement.</li><li>
Execute high quality digital campaigns, including paid advertising.</li><li>
Produce digital content including photography, video, and graphics using professional cameras and mobile devices, completed on time and within brand standards.</li><li>
Monitor analytics across digital platforms, evaluate performance, and synthesize insights into improvements.</li><li>
Research and implement emerging tools, trends, and technologies to keep TAFB innovative, relevant and effective.</li><li>
Collaborate with vendors and contractors to ensure quality and cost-effectiveness.</li><li>
Collaborate with the Marketing Director, Graphic Design Manager, and internal teams to ensure consistent campaign integration.</li><li>
Support crisis communications by executing timely and accurate digital updates.</li></ul>
Additional Duties<ul><li>
Maintain organized systems for digital asset management using appropriate software.</li><li>
Standardize processes for content creation, scheduling, and reporting.</li><li>
Utilize project management platforms to plan, track, and complete initiatives on time.</li><li>
Research and apply best practices in digital marketing to strengthen strategies.</li><li>
Assist the Marketing Director with digital crisis communication planning and cross-departmental digital needs.</li><li>
Perform other duties as assigned.</li></ul>
Job Qualifications
Education and Experience<ul><li>
Bachelor&rsquo;s degree in communications, marketing, digital media, journalism, or related field; advanced degree preferred.</li><li>
5+ years of progressive experience in digital, website, and social media strategy.</li><li>
Demonstrated success developing and executing digital campaigns that achieve measurable results.</li><li>
Experience using project management platforms, with Monday.com preferred.</li><li>
Proven ability to produce high-quality digital content (photography, video, graphics) using Adobe Creative Suite and professional cameras or mobile devices.</li></ul>
Technical Proficiencies<ul><li>
Design and produce advanced graphics, photography, and video using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).</li><li>
Build, code, and optimize websites in WordPress or similar platforms to improve UX, accessibility, SEO, and performance.</li><li>
Track, analyze, and interpret data with Google Analytics, Google Ads, and SEO tools to measure and refine campaigns.</li><li>
Plan, schedule, and evaluate content performance across social media platforms using analytics tools such as Sprout Social or Hootsuite.</li><li>
Develop digital automations and boards in Monday.com (or similar software) to streamline workflows and manage assigned tasks effectively.</li><li>
Manage and organize digital assets using Canto or similar asset management tools, OneDrive, and server-based storage for document control.</li><li>
Proficient in Microsoft Office Suite for business communication, documentation, presentation design, and data management.</li></ul>
Competencies
Analytical Skills<ul><li>
Analyze digital metrics and audience behaviors to inform and optimize strategy.</li><li>
Identify trends, conduct market research, and translate data into actionable insights.</li><li>
Establish KPIs, benchmarks, and ROI tracking across digital channels.</li><li>
Anticipate industry shifts and recommend innovative approaches to keep TAFB competitive.</li></ul>
Planning and Execution<ul><li>
Design and execute integrated digital campaigns that align with organizational goals.</li><li>
Develop content calendars, messaging, and distribution strategies for maximum impact.</li><li>
Evaluate and prioritize digital channels (web, email, SEO, paid ads, social media) based on audience relevance.</li><li>
Create roadmaps and resource plans to deliver initiatives efficiently and on time.</li></ul>
Core Competencies<ul><li>
Work independently with strong organizational, problem-solving, and time management skills.</li><li>
Communicate effectively through writing, editing, and digital storytelling.</li><li>
Collaborative and disciplined, with strong interpersonal skills across departments.</li><li>
Commitment to TAFB&rsquo;s Core Values: LEAD, CARE, RESPECT, INNOVATE.</li></ul>
Physical Requirements and Work Environment<ul><li>
Primarily office-based, with occasional work in a warehouse or outdoor events.</li><li>
This position requires extended periods of sitting and frequent repetitive motion for data entry</li><li>
Regular travel within the 13-county service area; must have reliable transportation, a valid driver&rsquo;s license, and proof of insurance.</li><li>
Flexibility in work schedule, with occasional early mornings, weekend, and evening availability.</li></ul></div>

Manager, Digital Strategy

Join Tarrant Area Food Bank and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Tarrant Area Food Bank

ABOUT_COMPANY

Manager, Digital Strategy